Today’s guest is Adam Shaffer, with more than 30 years of expertise in the field and the rare ability to lead both established businesses and start-ups, Adam speaks about the role of videos and micro-influencers in launching products on Amazon.
Takeaways:
- If you are going to help a brand or your brand grow, you have to be able to tell its story.
- You need to have A+ content that answers all the questions that people are asking themselves.
- You need to tell and show why your brand and product are better than everybody else's without knocking the competition.
- If you want to sell on Amazon, you better have an inventory, but don't be out of stock.
- If you are out of stock when people need to buy your product, you drop in the rankings quickly.
- You need to get your titles right, you should leverage the use of software to find out the best search words to embed in your titles.
- It is super important to have at least a 15-second promotional video in your gallery.
- You have to research what people are saying about other products, so you can learn what you need to highlight in your products.
- You can invest in micro-influencers to promote your product because it is going to get more external traffic to your page.
Quote of the Show:
''Micro-influencers are savvy and popular to some extent about certain types of product categories and they have the following base of 5,000 to 50,000 followers.''
Links:
Personal – LinkedIn: https://www.linkedin.com/in/adam-w-shaffer/
Phelps United – LinkedIn: https://www.linkedin.com/company/phelps-united/
Phelps United – Website: https://ecommerce.phelpsunited.com/
Phelps United – Facebook: https://www.facebook.com/Phelps-United-109510338510864
Ways to Tune In:
- Apple Podcast (Leave a Review)
- iHeart Radio
- Podchaser (Leave a Review)
- Amazon Music
- Audible
- Spotify
- Google Podcast
- Stitcher
- Youtube
Amazon Legends is sponsored by ArgoMetrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.