The Secret Metrics for High Return on Amazon Advertising - Michael Erickson Facchin - Amazon Legends - Episode #333

In this week's episode of the Amazon Legends Podcast with Michael Erickson Facchin, CEO and founder of Ad Badger. With nearly a decade of expertise in Amazon PPC (Pay-Per-Click) advertising, Michael reveals the essential metrics Amazon sellers must track to achieve high returns on their ad investments. Discover how to optimize Return on Advertising Spend (ROAS), enhance conversion rates, manage Cost Per Click (CPC), and strategically allocate your ad budget. Michael also shares insights on effective campaign optimization techniques and automation tools like Ad Badger and Search Scientists, along with the benefits of engaging with the ecommerce growth community through Core Community. Whether you're a seasoned seller or new to Amazon, this episode offers valuable tips and strategies to boost your advertising success. Watch the full episode now and unlock the secrets to optimizing your Amazon ads!  Subscribe to the Amazon Legends Podcast for more expert insights and strategies. 

Takeaways:

•  Understanding Metrics and KPIs: It's crucial to grasp the difference between various performance metrics and KPIs. This understanding helps in measuring the effectiveness of Amazon advertising strategies and making informed decisions. 
• Focus on Key Metrics: Sellers should focus on key metrics like ACOS (Advertising Cost of Sales), ROAS (Return on Ad Spend), and TACoS (Total Advertising Cost of Sales) to evaluate the performance of their ad campaigns. These metrics provide insights into the efficiency and profitability of advertising efforts. 
• Strategic Planning and Budget Allocation: Successful Amazon advertising involves strategic planning and proper budget allocation. Knowing how to allocate the budget based on performance data ensures that the ad spend generates optimal returns. 
• Optimization of Ad Campaigns: Regularly optimizing ad campaigns based on performance metrics is essential. This includes adjusting bids, refining targeting, and managing keywords to improve the return on ad spend. 
• Utilizing Advanced Tools: Leveraging advanced advertising tools and software can provide deeper insights into campaign performance. Tools like those offered by AdBadger or Search Scientists can help automate and optimize advertising strategies for better results. 
• Community and Networking: Engaging with communities and forums, such as Core Community, can provide valuable insights and strategies from other sellers and industry experts. Networking and sharing experiences can enhance advertising tactics and overall performance. 

Quote of the Show:

Would you rather have 10 exact match keywords each getting one conversion a month or one broad match keyword achieving 10 conversions a month? The math is the same, but the broad match keyword is easier to control and more likely to improve your ACOS.  

Links :

Website : https://www.adbadger.com/
Website : https://www.searchscientists.com/
Website : https://corecommunity.io/

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