The guest on today’s episode is Shane Barker. He is a highly experienced marketing professional with over two decades of expertise in helping Fortune 500 companies expand their digital presence. He has been recognized as a leading influencer in marketing by esteemed organizations like the Content Marketing Institute and Influence Directory. He has also served as an instructor at UCLA, contributing to developing the university's Influencer Marketing and Personal Branding programs.
In recent years, Shane has shifted his focus to e-commerce, particularly on Amazon. His interest in the platform was sparked during a joint effort to increase traffic to product listings, which exposed him to the complexities of the platform. During this time, he discovered that negative reviews were a common pain point for Amazon sellers. In today’s episode, he discusses TOS compliant method to remove negative reviews.
Takeaways:
- When reaching out to Amazon and requesting to remove a review; you must present your case clearly through data.
- For example, if a buyer buys multiple products from you and leaves one-star reviews for all, you can explain to Amazon the probability of that happening and request to remove that buyer’s account.
- There are different departments on Amazon you can file your case effectively to remove the review.
- Most of the time you have to file a second case to get a resolution for a review problem on Amazon.
- Be aware of the TOS and make sure you are following Amazon’s guidelines in improving your seller performance.
Quote of the Show: We are collecting all the reviews that have physical text in them. We do not handle ratings but we go after reviews. Our software looks for text that is in violation of Amazon Terms of Service.
Links:
- Learn More → www.Selletek.com
- Here's Shane's contact info: shane@selletek.com
SPECIAL OFFER: Only for Amazon Legends Listeners (Click on the link below)
https://selletek.com/amazonlegends/
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.