Using KPIs to Measure and Predict Success - Arik Oganesian - Amazon Legends - Episode #206

The guest on today's episode is Arik Oganesian. He is a seasoned entrepreneur, a former amazon seller, and a partner at Pilot Wave Holdings, an acquisitions firm. He currently leads the eCommerce vertical and has a wealth of experience in leveraging technology and analytics to transform products and businesses. Prior to joining Pilot Wave, Arik co-founded Tapuya Brands, an Amazon brand accelerator. With his background in engineering, data science, and M&A, Arik is committed to the belief that tying operations with financials are the foundation for success in an Amazon business. In today’s episode, he discusses using KPIs to measure and predict success.

Takeaways:

• Amazon's seller lifecycle consists of 4 stages that a seller goes through.
• Now amazon encrypts the customer’s name, email address, and physical address for FBA customers.
• The churn rate is no of return customers after the initial purchase.
• Amazon uses the same encryption every time for one particular customer.
• There are AI programs that can use encryption to track repeat customers.

Quote of the Show:How do we understand on a macro level what Amazon wants to do, and how do we manipulate the game where we are optimizing for the success of the business?

Links:

• Personal - Email: [e-mail]
• Tapuya Brands - Website: Tapuyabrands.com
• Website - Pilotwaveholdings.com
• Personal - Linkedin: https://www.linkedin.com/in/arik-oganesian/

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/