Using The Search Query Performance to Increase Market Share – Part I - Francisco Valadez - Amazon Legends - Episode #221

The guest on today's episode is Francisco Valadez. He is a Monterrey Tech (ITESM) graduate in Mexico with a Bachelor’s in International Business. He has spent most of his career as an entrepreneur involved in retail, wholesale, and private-label projects. He has led companies from humble beginnings to successful acquisitions. He got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central and has proven his understanding of successful strategies to grow a brand’s online retail presence. In today’s episode, he discusses using the search query performance to increase market share.

Takeaways:

• You can add up to 100 characters in the alt text section of the A+ content images to improve SEO for the A+ content pages.
• It is recommended to have at least 1500 words in the crawlable part of the A+ content pages.
• If you can highlight a text from a section that is crawlable by search engines.
• The brand store meta description on the A+ content pages will be indexed by Google.
• An Amazon seller should analyze the correlation between clicks, add carts, purchases, and overall impressions, focus on relevant keywords with good conversion rates, and address pricing or image-related issues to increase sales, while also considering the profitability of their impression share strategy.

Quote of the Show: First, we want to understand the % share of the impression for a keyword. That means how many times your listing appears for that search term. Then we want to understand how many clicks we are getting from those appearances.   

Links:

• Email  –  My Amazon Guy: [e-mail]
• LinkedIn – Personal: https://www.linkedin.com/in/franciscojvaladezj/

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/