Discover the secrets of dominating the Amazon marketplace in this power-packed episode featuring Francisco Valadez. With a wealth of entrepreneurial experience and a sharp focus on Amazon retail, Francisco has transformed brands and skyrocketed sales. Join us as he shares his expertise on leveraging search query performance to expand your market share. Get ready to unlock the key to success on Amazon!
Takeaways:
- The significance of search query performance: Focus on optimizing product listings and driving business through keyword targeting and advertising to increase market share on Amazon.
- A-plus content, including lifestyle images, videos, and brand story, can serve as backup reinforcement to drive the customer towards making a purchase.
- Keyword stuffing in bullets is not recommended as it does not make a connection with shoppers.
- Hire professionals who are familiar with Amazon creatives to create high-quality content, including images, videos, and A-plus content.
- The balance between traffic and conversion is crucial. High traffic with low conversion suggests a conversion problem, while low traffic with high conversion may indicate retail or advertising/SEO issues. Analyze both aspects to optimize sales performance.
- Use Amazon's search query performance reports to gain insights into customer search behavior and identify areas for improvement in product discovery.
- Leverage Amazon's tools and reports to optimize your performance and gain valuable customer insights.
Quote of the Show:People like deals. People like to feel that they're getting a great deal, and most of the time a strikethrough price will have better conversion than just a nominal retail price.
Links:
- Email – My Amazon Guy: francisco@myamazonguy.com
- LinkedIn – Personal: https://www.linkedin.com/in/franciscojvaladezj/
Ways to tune in:
Sponsors:
GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.
With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.
You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.
Sign up now!
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.