Utilizing Amazon Attribution - Ashlee Earl - Amazon Legends - Episode #177

In today's episode, our guest is Ashlee Earl. She is the E-Commerce Manager at Plugable Technologies. She's done it all when it comes to e-com including buying 5000 pens at her local grocery store and flipping them online. In today’s episode, she discusses how to Utilize Amazon Attribution to increase traffic and sales.

Takeaways: 

• You can drive traffic to your product through Amazon attribution.
• External traffic is favored for new product launches.
• You can use tags that Amazon produces for you to create your ads from external traffic.
• Make sure you have a link from any external influencer used.
• Have an individual attribution ink for each influencer, to track each influencer’s engagements with customers.
• Amazon increases your rank if you run external traffic campaigns.
• Google ads are important because you can get specific on a new product to get that traffic to Amazon for higher conversions.
• The best strategy to rank new product launches is to send Amazon lots of different traffic sources, like Amazon ads, and send Amazon 5 or more different external traffic sources.

Quote of the Show: Amazon Attribution is so useful because of the trackability and the understanding it gives you and also sending Amazon the positive indicators to give your listing more rank.  

Links:

• Personal – Linkedin: https://www.linkedin.com/in/ashlee-earl-95945517b/
• Plugable – Website: https://plugable.com/
• Plugable – Linkedin: https://www.linkedin.com/company/plugable-technologies/
• Plugable – Facebook: https://facebook.com/plugable
• Plugable – Twitter: https://twitter.com/plugable

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/