Winning PPC Strategies that Get Results - John Berggren - Amazon Legends - Episode #194

The guest on today's episode is John Berggren. He is the Marketing Director at Acquco and leads advertising efforts on and off of Amazon for their portfolio of brands. He has worked in advertising for almost a decade and has focused on driving online sales for DTC and Amazon businesses. He has successfully scaled many Amazon businesses including taking one from $0 to $10 million dollars in 90 days. In today’s episode, he discusses winning PPC strategies that get results.

Takeaways:

• Use your product image in your ads.
• Show available colors in your product picture.
• Use all of the advertising resources available to you.
• You cannot calculate the amount of opportunity and potential you have on amazon.
• Register for the brand referral bonus program.
• Don’t be afraid to use the external traffic for conversion

Quote of the Show:

You can use Helium 10 to see what the top keywords are and how much volume there is. If it is spread across many keywords, then take the long tail approach. Sometimes you see 90% of the search volume is within one term, then go a different direction.

Links:

• Personal – LinkedIn: https://www.linkedin.com/in/johnberggren/
• Acqu.co - LinkedIn: linkedin.com/company/acquco/
• Acqu.co - Website: https://www.acqu.co/
• Acqu.co -Facebook: https://www.facebook.com/Acquco/
• Acqu.co -Twitter: https://twitter.com/acquco

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Amazon Music
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/