Amazon Sellers, this week’s headlines are a wake-up call for anyone running a serious business on the platform. From Amazon suing Perplexity over rogue AI shopping bots, to China’s new tax data-sharing rules, to fee hikes and the rollout of “Doorstep Returns,” the future of selling online just got more complicated—and a lot more interesting.
Let’s dig in.
AI isn’t just changing e-commerce—it’s taking Amazon to court. Amazon’s lawsuit against Perplexity reveals a growing war between platforms and AI browsers that bypass ads and traditional storefronts. Sellers should be watching closely—these tools could reshape how customers find and buy products online.
https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping
Data transparency just went global. Starting this quarter, Amazon will begin sharing revenue and identity data for all China-based sellers directly with the Chinese tax bureau. It’s a move that signals rising scrutiny on international sellers—and a future where no marketplace operates outside regulatory reach.
https://www.chinadaily.com.cn/a/202510/16/WS68f0999ea310f735438b55e8.html
Developers are getting a new bill—and sellers might feel it next. Amazon’s updated SP-API fee structure means tool providers could soon pass rising costs to users. If your business relies on data dashboards, automation, or campaign optimizers, expect subscription prices to climb in 2026.
https://developer.amazonservices.com/spp-announcement
Convenience always costs someone—and now it’s sellers. With Amazon Doorstep Returns, customers can ship items back from their own homes, making returns frictionless—but at the expense of seller margins. Return fraud, restocking costs, and free shipping expectations are becoming the new battlefield for profitability.
https://myamazonguy.com/news/amazon-doorstep-returns/
We’ll break down what these changes mean for sellers who want to stay competitive without getting crushed by new rules, rising costs, and AI-driven chaos.
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