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June 23, 2025 • 67 mins

Amazon Sellers—Prime Day is getting longer, but your margins are getting tighter. 🚨 I'm breaking down the major shifts every seller needs to know.

Full News: https://amazonseller.school/amazon-news-prime-day-expands-to-4-days-crypto-moves-and-vine-access-for-resellers-%f0%9f%9b%92%f0%9f%9a%a8/

Amazon is pushing 96 hours of Prime Day madness with celeb deals and AI curation, but many sellers are sitting it out to protect pre-tariff inventory.

Fewer Prime Day Deals in 2025 as Sellers Guard Pre-Tariff Inventory https://www.retailbrew.com/stories/2025/06/12/some-amazon-sellers-submit-fewer-deals-for-prime-day-as-brands-hold-onto-pre-tariff-inventory-like-gold

Amazon Prime Day Expands to 4 Days with New Features and Celebrity Deals https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date

Amazon Shuts Down Posts Program After Failing to Gain Traction with Shoppers https://www.adweek.com/commerce/amazon-is-quietly-killing-a-program-that-brands-used-to-drive-sales-experts-say-it-never-worked/

3 Common Mistakes Amazon Sellers Should Avoid https://www.linkedin.com/posts/christurton-amazonagency_3-things-that-all-amazon-sellers-should-not-activity-7341351625665507328-lE9K/

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