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February 11, 2025 23 mins
What is the difference between a corporate brand, talent brand, and an employer brand? If you aren’t clear on that, you may not be getting your employer branding right.  If your employer branding isn’t right, you may be experiencing unnecessarily long interview processes, low rates of retention, and overall an unsuccessful team.  Marcus Body is one of the strategy leads behind a number of valuable employer brands, and he’s joining America Back to Work this week to share the insights that have led him to success.  Resources: Marcus Body ThirtyThree Your host, Arnette Heintze About the Show: Sign up for the S2Verify mailing list here so you don’t miss an episode. S2Verify is one of the leading, privately held, pre-employment background screening companies in the United States.  Arnette Heintze is Co-Founder and Chief Strategy Officer at S2Verify. Before establishing S2Verify, Arnette spent more than three decades working at the highest levels of federal, state, and local law enforcement.  He served more than 20 years in the United States Secret Service as a special agent and senior executive where he planned, designed, and implemented security strategies to protect U.S. Presidents, world leaders, events of national significance, and our nation’s most sensitive assets, including financial infrastructure.   After retiring from the Secret Service, Arnette focused on building growth and performance of innovative start-ups and SMBs. In 2004, he established Hillard Heintze, a globally recognized strategic security risk management and investigations firm. In 2009, along with Bill Whitford and Jim Zimbardi, Arnette established S2Verify with an approach and methodology that delivers fast, accurate, compliant, and affordable background screening insights crucial to better managing insider risks, threats, and vulnerabilities.  
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