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March 8, 2024 44 mins

Join us in the latest episode of "American Land Seller" as we sit down with Rachelle Heller, an Accredited Land Consultant with Hertz Farm Management. With a career spanning seven years, Rachelle has not only established herself as a trusted expert in agricultural real estate but also as a passionate hunter and avid outdoors enthusiast.

Born and raised on a dairy farm in upstate New York, Rachelle's journey from her agricultural roots to becoming the President of the Iowa chapter of the Realtors Land Institute is nothing short of inspiring. In this episode, we explore her deep connection to the land, insights into farmland sales in Southeast Iowa, and the unique perspective she brings to the industry.

But Rachelle's story goes beyond the boardroom. As a devoted mother and the wife of Rick Heller, Head Baseball Coach at the University of Iowa, Rachelle shares her love for the outdoors with her family. From her farm in Van Buren County to cheering on the Hawkeyes and supporting her daughter, Vivienne, in wrestling and softball, Rachelle's life is a vibrant blend of professional excellence and personal passion.

Tune in as we uncover the layers of Rachelle Heller's fascinating journey, her commitment to the land, and her unwavering love for hunting and the great outdoors. Don't miss this engaging episode that goes beyond the typical real estate discussion, offering a glimpse into the life of an accomplished professional with a heart deeply rooted in nature.

www.Hertz.AG
Rachelle Heller Contact:
rachelleh@hertz.ag
319-382-3363

Realtors Land Institute - Iowa Chapter
www.rliland.com/iowa

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Today on the American Land Seller, we catch up with
Rachel Heller, an accreditedland consultant with Hertz Farm
Management.
With an illustrious careerspanning seven years, rachel has
become a trusted andknowledgeable figure in
agricultural real estate,focusing on farmland sales in
Southeast Iowa.
Born and raised on a dairy farmin upstate New York, rachel's

(00:22):
deep appreciation for the landand its potential was instilled
in her from a young age.
After earning her master'sdegree in organizational
development, she made the moveto Iowa, transitioning from
pharmaceutical sales to hercurrent role in land sales.
Rachel's dedication to theindustry is further evidenced by
her role as the president ofthe Iowa Chapter of the Realtors

(00:45):
Land Institute, rli.
As a licensed salesperson inboth Iowa and Missouri, an
auctioneer and a drone pilot,she has also earned the esteemed
ALC designation and is afour-time recipient of the
coveted Apex Award.
Beyond her professional pursuits, she is also a passionate

(01:06):
hunter and avid outdoorsman.
Her love for the great outdoorsextends beyond her career,
finding solace and joy, spendingtime at her farm in Van Buren
County, sharing these momentswith her husband, rick Heller,
the head baseball coach at theUniversity of Iowa.
Rachel is a devoted mother,passionately supporting her
daughter, vivian, who excels inwrestling and softball.

(01:29):
Join us in this episode as wemeet Rachel Heller and gain
insights into agricultural realestate and her deep connection
to the land and the vibrantcommunity she serves, all while
exploring her love for huntingand the great outdoors.
As always, we hope you takeaway something from this episode

(01:50):
.

Speaker 2 (01:52):
Welcome to the American Land Seller Podcast
with your host, kobe Richardson.
Kobe is an accredited landconsultant and multi-state land
broker with American Legacy LandCompany.
Join us each week as we exploreall things land.
We bring you fresh insights andexpert guests on sales,
marketing, regulations,economics and so much more.

(02:12):
Visit wwwamericanlandsellercomand find us on one of your
favorite podcast platforms.
Okay, kobe and our specialguests, let's get started.

Speaker 1 (02:26):
Hey everybody, welcome back to the American
Land Seller Podcast.
Super excited today.
Once again, I gotta say thelast.
All of our guests are prettygood, but man, the last.
We've been knocking it out ofthe park.
This year we have Rachel Hellerfrom Hertz.
Rachel, how are you today?

Speaker 3 (02:44):
I'm good, Kobe.
Hey, thank you so much forhaving me on.
I'm super excited to be here.

Speaker 1 (02:49):
Yeah, we're excited to have you.
We're in the same RLI chapterand so and what I think is
pretty exciting you are thecaptain, you're the president
this year of the Iowa chapter ofRLI, correct?

Speaker 3 (03:04):
Yes, I am, which is a funny.
I'm a little modest about thingslike that.
It's a being a politician is notsomething that is normally my
wheelhouse or that comesnaturally to me, but I'm super
excited and thankful for theopportunity to be serve as
president of the Iowa chapterthis year.

(03:25):
Obviously, you're a member ofit, as you know.
I feel like we've got one ofthe strongest chapters out there
.
We've got a great group of guys, I think, membership-wise, and
we've got about 70 guys aroundthe state.
I would say about half of thosehave their ALCs.

(03:45):
So I mean it's a really stronggroup of guys that have a lot of
experience, have sold aboatload of land and a lot of
them, like I said, they havetheir ALCs.
I mean they're really seriousabout it, focused on their
education and being the best ofthe best.
So to have the opportunity tobe involved with this group is

(04:05):
an absolute honor and I'm justsuper thankful for my chance to
serve as president and give backto this group, because they've
helped me a ton and it's been aton of fun to be a part of.

Speaker 1 (04:17):
Well, and I think something that I guess I've
never said before but I'vealways thought this is I've
encouraged people to check itout In our industry.
I've said, hey, check out RLI.
And most of the time I don'tknow if I'm supposed to say this
or not, but most of the time ifyou send an email out to the

(04:38):
mothership in Chicago, you mightbe able to get that $150 waived
for some new person.
I leveraged that a little bitonce in a while.
And be like hey, can I sneaksomebody in?
Can you give them a good deal?
And usually they're like, yeah,go ahead, We'll waive the $150
this one time and so, but anyway, but those people that I'd

(04:58):
gotten in, it's like I've neverhad one person go.
Yeah, this isn't for me.
If you're in our industry, thisis absolutely for you, and if
you're not in it, you need tocheck it out.

Speaker 3 (05:11):
So, but we just so awesome because it does it takes
.
It takes people like you, youknow, to get that snowball
started.
I think over in Iowa we've kindof gotten to the point where
you know you're going to have alot of guys calling you going.
You know this is great, youneed to be a part of this, but
you don't, you don't start fromthat.
So you need people like yougoing.

(05:32):
No, there is, there's value inthis, there's reasons to be a
part of this and you're exactlyright, I mean it's.
You're not going to hear aboutguys that are like, no, I'm not,
it wasn't worth, you know,whatever the annual membership
fee is, and that's kind of thegoal.

Speaker 1 (05:45):
I mean you want value to be there and I think that's
like, that's something in everyorganization that I'm in is, you
know, like it's, what is thevalue for your members?
Why would they want to pay it?
You know, and I think in our,our residential brothers and
sisters, a lot of time, you knowthey, they are realtors,
because to be in the MLS and toyou know, like there's, it's

(06:09):
like a burden instead of a,instead of a, maybe a positive
in their career.
And so I, I like you know, Ijust don't know of anybody that
thinks of RLI as a burden.
It's, it's, it's greatnetworking, it's, it's a great
tool in my career, for sure.

Speaker 3 (06:25):
So yeah, you're right , though I it's.
It's a totally different feel,because I am, you know, a member
of a local MLS and I'm notknocking those in the.
they have their benefits andtheir place as well.
But from a cultural and teamstandpoint it's a completely
different feel.
But I think that is going backto what you were saying.

(06:47):
I think that's the differenceand I think one of the goals of
our local chapter in Iowa andone of my goals as president
this year, is to really continueto focus on providing value for
our members.
Just looking at, okay, from aneducation standpoint, who needs
what?
You know, how many people areworking towards their ALC?
What can we do to encouragethem if they haven't started?

(07:09):
If they have, you know, whatclasses do they still need or
haven't taken?
Just so you know, we provideclasses on an annual basis.
You know, is it relevant towhat our members want?
You know, are they classes thatthey're useful, that they
haven't taken or that can help,you know, get them to the goal
of getting that ALC?

(07:30):
So, yeah, I think you know wejust want to make sure members
are getting more out of it thanwhat they have to put in.
And I think it's funny becausewhen I first joined RLI, I don't
think I really knew or tookadvantage of everything that it
had to offer.
It was just like, okay,everybody at Hertz was a part of

(07:50):
it.
So you know I'm gonna jump onboard but I didn't start out
joining all the monthly callsand taking advantage of the
socials and different things.
So I think you know, lookingahead, one thing we are gonna
try to change is just havingmaybe an orientation, some kind
of orientation for new membersso they know exactly what the

(08:11):
opportunities are, what they canget out of the membership, but
also how they can get involved.
You know it's not something youhave to jump in and be on the
executive committee and there'sdifferent levels of involvement
in different ways that you canchip in even if you don't.
You know you've got a busyschedule or family and don't
have a ton of time or justgetting started and you know

(08:31):
really wanna focus on buildingyour business Just ways to kind
of get everybody involved ifthey wanna be involved.

Speaker 1 (08:41):
Yeah, and that's one of those things too that I'm a
little like, I like to stir thepot and stuff, but it's been a
crazy last two years.
So we're in with you guys, butit's a long ways to Iowa City or
Des Moines where a lot of thestuff happens for me for the
commute and so that's my goalhas been let's try and backfill
enough people so that forces youguys to come back to Omaha or

(09:03):
Lincoln or something at the veryleast.

Speaker 3 (09:06):
Yeah, and obviously for us specifically we've talked
about you know what can we doto get another class either, you
know, council Bluffs, omaha,somewhere over that direction,
because you're not the onlyoutlier.
I mean Hertz has got a coupleoffices over there, I mean in
Des Moines.
That's gonna be just as closeif you're in Des Moines, ames.
But that's going back to whatwe're talking about.

(09:28):
We wanna be able to do thosethings to kind of adjust and
make sure that we're helpingeverybody kind of as a whole so
we all grow together.

Speaker 1 (09:37):
Yeah, and I did.
Actually I started the end oflast year.
I am a land you instructor, soon three classes.
So if you I knew that which isawesome.

Speaker 3 (09:49):
It's good, you know, we've got some older guys that
have been teaching classes for along time.
It's good to get new, youngerguys in there to fill these
roles because and it's alsoawesome to have guys that have
good experience selling land.
You know, it makes it relevant.
It makes it more fun, Selfishly, for me, I love going to the

(10:11):
classes with guys from theMidwest that teach because it's
relevant to what we do on adaily basis, so I think that's
awesome.

Speaker 1 (10:19):
Yeah, no, it's a little.
You get it like I did theJustin Osborn and I just did a
podcast the other day and wewere both called it the money,
the money one.
You know like the class wereand so I had Phil McGinnis from
Delaware was teaching class andlike his idea of a farm and my

(10:43):
idea of a farm or two absolutelydifferent worlds let alone, so
it was fun to take a class withhim to kind of get that
perspective of you know like 10to 15 acres is a pretty good
sized farm in Delaware, whereyou know like I don't even count
that as something that shouldcount towards your ALS.

Speaker 3 (11:00):
No, the land investment analysis, is that the
class, yeah, the money one youknow the money one.
I know exactly what you weretalking about.
Yes, that was an intense coupleof days.

Speaker 1 (11:11):
Yeah, Justin and I were laughing about that one,
because that was not, either,one of our favorite ones, but I
learned a ton off of that one.
And but again it goes back toit's like my first class I ever
took was with Randy Hertz andCouncil Bluffs, and you know I
make this comment.
A lot is like here's Randy,who's technically, you know,
like we don't have anythingreally near us, but technically

(11:33):
he's a competitor in a room fullof like 20 people that he's
teaching a class to.
That he's just got like all ourcollateral's just over there.
You can just have it, take ithome, whatever you want.
You know, just take a look atthis and you know it's just like
about halfway through the firstday or like I think he's really
telling us what he does like.

Speaker 3 (11:49):
Yeah, he's just like going through, and this is how
we do it.

Speaker 1 (11:53):
And you know, we have , you know, do this, this and
this.
And it was.
You know.
I thought, man, I'm beingpumped, or something Like how is
he giving me all this stuff?
And you know, because you can.

Speaker 3 (12:04):
You can meet real estate agents.
That is a very, you know, doggydog world and they want, you
know, they want success forthemselves.
And Randy and I you know Hertzas a company, as a kind of a
culture, is, you know, veryfocused on educating and being
better for the purpose of ourclients.

(12:26):
And I don't think that matters,you know, if you're necessarily
just with Hertz, I mean, it'sall works out in the end and at
the end of the day, I mean, ifit's sports business, whatever
you're looking at, you can shareall the information that you
have, because the great peopledidn't know that they're on
their own, you know they alsowere helped by somebody before

(12:47):
them.
So it's a good you know youhave this duty, I feel, to share
what you know and to help thepeople coming up.
But also, at the end of the day,you can put everything you know
and all your systems andknowledge out there.
80% of the people are probablynot going to implement it fully.
So, even if you share all thetips and tricks and trades, it's

(13:09):
something completely differentTo have the information and to
take it and to utilize iteffectively.
So, even though you know we cango back to being still
competitive and, you know,wanting to win every proposal
that we put out there, but atthe same time, you know, at the

(13:30):
end of the day, still looking atit as something we're all
working to get better.
So we all are better for ourclients and for ourselves.

Speaker 1 (13:38):
Yeah, and the industry, because if we don't
work together to be the bestthat we can be, the industry
becomes Not only irrelevant butpainful for people.
And so I, you know, I thinkthat's the trick with like, our
ally, that's everybody'sattitude, is that you know it's
like, yes, you know we will, Ican call, I can go Point a dot
on a ALC or a person in RLI,make a phone call and talk for

(14:02):
an hour on.
You know, like, hey, I got thisproblem, what do you think?
And they will sit there likethey had nothing better to do.
You know, like, and just belike.
This is this is what I think.
So, yeah, that's, it's a great,a great organization and so
super excited.
Congratulations on your year asas the president.
So.

Speaker 3 (14:21):
Yeah, thank you.
So far it's been fun.

Speaker 1 (14:23):
I'm looking forward to it so well I think we'll take
a brief break and we will beright back.
The American Land Sellerpodcast is brought to you in
part by land hubcom.
Join us today and experiencethe expertise of land hubs land
marketing professionals, whetheryou're buying or selling.

(14:45):
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Visit land hubcom and discoverwhat the future of land
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Land hubcom where your landjourney begins.
All right, we're back withRachel Heller from Hertz Land

(15:06):
company, or Hertz.

Speaker 3 (15:09):
So it's great question.
So kind of the main company isactually Hertz farm management.
So within that, you know, hertzhas essentially three main
branches.
They've got their farmmanagement, which is how you
know Hertz started out.
We've also got our real estateDivision, which is what I focus
in.
I don't know any farmmanagement at all, just buying

(15:31):
selling.
And then we've also gottenappraisal department, so kind of
three branches, which is it'snice because it's nice to have
Access to people that are in allof those departments.
You know, it really helps me totalk with farm managers, knowing
if they, you know, buyer,seller, looking for a tenant, or

(15:53):
kind of just to keep a pulse ona real, regular basis For what
cash rents are doing, tile costs, things like that, and even
just, you know, a little bitdeeper conversations about
commodity markets.
It's just a great resource tohave Having an appraisal
department.
You know goes without saying.
It's a Great resource justbecause I've got questions which

(16:16):
you know.
Right now I feel like I've gota lot of questions and some of
what's going on in certain areas.
It's just great to have acertified appraiser that I can
call and bounce things off of orjust say you know, what do you?
What do you think about thissale?
What do you think about?
You know?
Buildings, windmills, haul,confinements, just to get

(16:37):
another opinion.
So it's a good.
It's a good combination andreally good synergy of those
kind of three, three aspects andI feel like it does work well
to kind of benefit clients inthe long run that's.

Speaker 1 (16:52):
I mean, that's one thing that you know, like I I've
talked about this before, Iknow, but like between Iowa and
Nebraska, where I'm at, like theeastern end of Iowa, of
Nebraska is a little bit similar, but the dirt is different.
You know, like I don't under.
You know like tiling Perplexesme and you guys like that's one
of your mainstays out there islike why do you want to get rid

(17:15):
of the water?
We need that, like let's havethat sit around for a while.
No, we need it.

Speaker 3 (17:20):
We need to get rid of the water.
It's, it's, yeah, it's, andit's, you know, becoming More
and more.
You know they're just talkingabout more and more important,
just as far as the, the impacton on yields, getting Getting
rid of the water Right now,obviously it's been a drier year
, so I'm not sure if it'shelping quite as much this year,
but overall, yes, completelydifferent world.

(17:43):
I wish we could run all thesetiles Across the Missouri River
over to you, but I don't thinkthat's gonna work.

Speaker 1 (17:48):
Yeah, or be awesome, yeah, it's hard to, that's just,
that's the.
I think I've heard that so manytimes in this country, though,
that like it's just, if we couldjust figure out a way to do an
equity on water, you know, thenyou could.
You know, like, if you couldjust Make, take the stuff from
the east and give it toCalifornia, you know Like, and

(18:08):
so that we had just enough allthe way across, it'd be like a
trick and long tricks, butunfortunately that's not the way
the the globe works.

Speaker 3 (18:15):
So if you can figure that out, I think you're gonna
be doing really well.

Speaker 1 (18:22):
The problem is is it would probably take a pipeline
system and I know I was notsuper excited about pipelines,
so yeah, no, that can be.

Speaker 3 (18:29):
That can be a very, very polarizing very.
Yeah, those can be big issues.

Speaker 1 (18:34):
So what I mean.
How did you decide that thiswas what you wanted to do?
Did you start like some of usand Third grade wanting to be a
real estate agent and that's,that's where your dreams and
aspirations all began, or no?

Speaker 3 (18:50):
I'm so glad you asked this because this is something
I love.
I love hearing stories abouthow guys got into this business
because, yeah, for most peopleit wasn't your guidance
counselor or just waking up,going I want to sell farms,
going all the way back.
I guess it might kind of a longstory.
I grew up on a dairy farm inupstate New York, which seems

(19:12):
crazy because I know you peoplehear the word New York and they
get nervous.
But the county I grew up andhad far more dairy cattle in it
than it did people.
So it's Extremely rural.
But so grew up.
My dad was a third generationdairy farmer, extremely thankful
to grow up on a farm.

(19:32):
I mean you can't, you can'tbeat it as far as like an
upbringing, the fun and and theenvironment and the work ethic.
I mean it's, it's wonderful.
But I I also knew that milk andcows was not my thing.
We milk cows three times a day,so you start at 4 30 in the
morning and the last shift endedabout 1 30 in the morning.

(19:54):
So it was.
It was great.
I got to afford a lot of newtoys when I was a teenager, but
I knew that's not what I wantedto do as a living, so I told my
parents that I wanted to go tocollege I didn't want to stay on
the farm and luckily they werevery supportive of that.
College.
Grad school, moved to Iowa andgot into pharmaceutical sales,

(20:19):
which was a good job.
I learned a lot about peopleand about selling.
It was a great job, but that'swhat I'll call it.
It was a job to me, not acareer.
It wasn't something that I wokeup and I was like, oh my gosh,
I'm so passionate about sellingdrugs.
It just it wasn't that for me.

(20:42):
And then, honestly, it just itgot to a point where I was
traveling a ton.
Ironically, I was actually inLincoln every week, so I was in
a hotel room two to three nightsa week.
My husband travels a ton forhis job.
My daughter was young at thetime.
We got to the point we've gottwo nannies and daycare,

(21:02):
nobody's home and I was justlike is this really what it's
all about?
Is this what my life issupposed to be?
And just got an opportunity toget into real estate selling
land, and haven't looked back.
It was the perfect situationfor me because it coupled two of
the things that I really waspassionate about.

(21:23):
I love the land and that partof farming being outdoors I
always loved, so to combine thatwith kind of the marketing
sales background that I had, youknow it was absolute dream come
true and I haven't had to milka single cow, so it was a win,
win, win situation for me.

(21:44):
So, yeah, that's how, and youknow I have been with her since.
It's been a great situation,yeah that is a great story.

Speaker 1 (21:53):
And you don't do it just to prove you can.
Every once in a while you justdon't you know go.

Speaker 3 (21:59):
No, not ever no.

Speaker 1 (22:01):
Well, I grew up on a farm and I love going out like
and helping with harvest andstuff like that to remind me why
I did the right thing and notdo it.
But I mean I love the story,you know.

Speaker 3 (22:14):
Yes, the tractor stuff I love.
Yeah, being out there I'll doyou know food plots for deer and
things like that.
That portion I love it was.
If it wasn't the cows Iprobably would be a farmer.
That just wasn't.
That wasn't my passion.

Speaker 1 (22:28):
Yeah, we just, we just recently were at the
Nebraska Cattlemen's Classic, attheir trade show and their show
and sale and everything, and Ilove to go hang out with those
guys.
But you know, like my dad gotinto the cow business kind of
after his second career and sohe had a bunch of cows and we

(22:52):
joked around with him.
We were like bud, we don't, mybrother and I we're going to
hire an auctioneer that's also areverend.
We can say a few nice things,run 25 pair across and sell them
.
Oh yeah.

Speaker 3 (23:04):
So you know, I mean you know it's, you know it's,
yeah, it's not, it's not foranybody.
I mean I respect people that doit because it's it's a, you
know, honest, hard, hard way tomake a living, but it's it's not
for everybody.

Speaker 1 (23:17):
So, so what did you start with herds?
Or did you start, you know,like, why did you?
Why do you pick herds?

Speaker 3 (23:25):
No.
So I started out with whitetailproperties and got into that.
I'm a big hunter, I love it, Ilove, I love deer hunting, I
love turkey hunting, I lovehunting anything.
I'm like a little kid butstarted out with that and just
got into selling more row cropfarms and just kind of lucked

(23:47):
out and talked with Randy.
They had an office that wasopening in Washington, which is
not far from where, where I live.
So, you know, started up withthem and they opened that office
and it's, you know, been agreat, great fit for me and so
you know, so focus obviously alot more on row crop sales.
We do sell some, you know,mixed use farms and some

(24:08):
recreational farms, butprimarily, you know, cropland.

Speaker 1 (24:11):
Yeah, that's kind of similar to what we are too.
I mean, you got you know.
I wouldn't say that we're likeSouthern Illinois or like
upstate New York, where you canlike say this is specifically,
it's probably our Scandinavianupbringing out here.
You know, like we're not goingto commit to anything.
We can still put cows on that,but deer can live there too, you

(24:33):
know.
So I don't think they don'tneed to do much of the corn.
We're fine with having a fewdeer, I mean, but no, that's a
problem.
Yeah, no.
But so no, I, I, I did not knowthat about you.
And why tell properties?
I did not know that's how yougot your start.
But yeah, no, it hurts as ayeah, an absolutely great

(24:54):
company.
I like I've never met anybodyfrom there that I haven't really
, just kind of absolutely.
You know, I think they're allrock stars, so but yeah, if you
don't mind, I think we got onemore segment left, rachel.
So if you don't mind hangingout and doing one more, or you
got to go somewhere- you knowI'd love to hang out, All right.

(25:17):
Well, we will be right back.
The American Land Sellerpodcast is brought to you in
part by American Legacy LandCompany.
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With a wealth of marketknowledge and a diverse
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(25:40):
recreational properties, weforge lasting connections with
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Visit us at American LegacyLand Cocom and find the land
that defines your legs.
All right, we're back here withRachel Heller from Hertz in

(26:02):
Iowa, and you know we weretalking about this a little bit
at the break, but I do have tobring up the fact that the most
exciting thing that's happenedin Nebraska recently is that we
beat your girls basketball team,so it was a pretty exciting day
in Lincoln that day.

Speaker 3 (26:17):
No, I mean that was I was watching the game.
I mean that was Kudos.
Hats off to them.
I mean they played really well.
I mean they played extremelywell and obviously you know
Caitlin Clark and this Iowa team, they're tough to beat.
I mean, if you want to beatthem you've got to show up, and
they did so.
No, I tip my hat to them.

(26:37):
It's certainly for Iowa.
It's been a heck of a season towatch.
It's been a ton of a ton of fun, and it in so much positive
News and public publicity for,you know, all of women's
athletics.

Speaker 1 (26:54):
It's just you know it's.

Speaker 3 (26:55):
It's great to shine a light on that and have it be in
such a you know positiveenvironment, whatever school
you're at.
I think it's done nothing butbut elevate those sports, so
it's awesome.

Speaker 1 (27:05):
Yeah, I've been a little irritated with Travelle
Burt's because, like it's, it'sone thing to pay attention to,
like volleyball and footballevery year.
But, good grief, they're doingeverything pretty well right now
.
So you know the brass boys,basketball is not too shabby.
The girls have been exciting towatch.
The wrestling team is losingtheir minds and yeah so, yeah,

(27:26):
it's so kudos to old Trev.
I think he's doing a prettygood job as our athletic
director.

Speaker 3 (27:32):
Yeah no he has.
For sure you gotta.
You gotta keep that HuskerNation happy.
It's not a good thing, I knowthat's right, but no.

Speaker 1 (27:40):
But.
So let's talk about Iowa.
What?
What's going on with the realestate market in Iowa?
I know it's been like a heck ofa ride for you guys out there
and and and you're an auctioneer, and so what I always ask my
friends in Iowa is is like when,how do you know what to

(28:01):
advocate for for a client whenyou go in and look at a piece of
dirt and you think you know, doyou auction, do you list, do
you know?
I mean, most of the time when Italk to auctioneers it's always
auction.
So but yeah, but because youget up here value, or so you
know, I always say that on theother side of that, you get a

(28:21):
pure value of the people thatare there that day, you know so
but, so what's your, you knowlike, what's your secret sauce
on that?
What are we, what are we tellingour clients out, your?

Speaker 3 (28:32):
well, I mean you're, you're a hundred percent right.
I mean the market over the pastthree years has been, I mean,
insane to watch.
I mean it was.
You know you look at whathappened back in 2021, 2022.
You know land values were, wereskyrocketing so fast.
I mean it felt like on amonthly basis.
You couldn't.

(28:52):
You couldn't keep up with whatthe value of land was doing it's
fun of farms, hit the marketand were auctioned.
When I say skyrocketing values,I mean you're literally looking
at five to ten percentIncreases in value, like on a
quarterly basis, which is justit's.
It's crazy to comprehendSomething appreciating that much

(29:14):
that quickly.
Obviously, things have changedas we've kind of, you know, got
to the end of 2023 and andcertainly going into this year,
and it feels different.
You know, it feels verydifferent.
I would say that you know Idon't think the interest rates
as of yet have has had as muchimpact on farmland values as

(29:35):
they have, you know, in theresidential market or in the
commercial market and you know,just specifically here in Iowa,
guy still have some cash, I mean, and there has, up to this
point, been a lot of cash.
I mean we saw record profits In2021.
Record profits 20.
So you know there was just alot of cash in the market.

(29:58):
So when the interest right orinterest rates went up, you know
it wasn't this immediate, youknow, crash the land market,
there was still a lot of moneyout there supporting the land
values.
That being said, things haveshifted, so yet interest rates
play into that.
The commodity markets, you knowyou look at foreign and soybean
prices over the last 12 monthsand it's not good, to put it

(30:22):
mildly, even the last few weeks,I mean things are, it's bad and
it's, you know, it's notgetting better right now.
So that has a, you know,probably the number one thing in
Iowa that's gonna impact landvalues.
But also the buyers attitudes.
You know, and they're whenthey're seeing these prices.
You know and you know, verythin margins.

(30:43):
Even if the last year, you know, guys had yields that were
Overall, I think, better thanexpected, because we started out
with some some droughts earlyon, yields are okay, but at the
end of the day, I mean still theinput prices were extremely
high and you know profit marginsjust Weren't what they were
seeing.
And to have that and then seewhat we're seeing in the
commodity markets now, I meanit's, it's it's changing and you

(31:06):
can feel it.
I mean you can absolutely feelit.
So back to your question.
You know two years ago it was Amajority of farms.
Yeah, let's take it to auctionthe markets there.
I spent some money.
They want to spend some money.
We've got investors that arethere because this is a great
way for them to diversify theirportfolio.
We had a ton of investors inthe market.

(31:28):
So take it to auction becauseyou're gonna get.
I can't tell you where you'regonna get On some of these farms
it's.
We were breaking records in allthese counties.
So fast forward to where we'reat today.
It just feels different.
You know Investors are yourshort-term investor two to three
percent return on farmland.

(31:48):
When you can throw that moneyinto a CD and get four or five
percent, the farmland justdoesn't look as as attractive as
it did a couple years ago.
So we're not recommendingtaking all farms to auction,
right, you know I'm not inSoutheast Iowa.
It's complicated.
You've got to look at the farm.
You know if is it 88 acres offlat black dirt, those are still

(32:14):
gonna sell really well.
I mean you're gonna have peoplethat that's gonna do well.
If the farm has is a mixed-usefarm, has some flaws, a lot of
waterways or big chunk of timberin it, buyers, in my opinion,
don't feel the need to have thatfarm like they did a year ago,

(32:35):
two years ago.
They're not as excited becauseof what's going on with interest
rates in the commodity market.
So for an auction to besuccessful you have to have
competition.
You've got to have two guysthere to push each other or it's
not gonna work.
So when we have less, lesscompetition, less guys
interested, you know an auction,in my opinion, is not always

(32:55):
gonna be the way to go.
You know, I'm also seeing a lotof variability depending on the
neighborhood.
You know you'll see one farm inone neighborhood Awesome, sam,
competitive building, twoneighbors push each other.
I mean it does really well.
You go a couple miles down theroad.
It's just a little bitdifferent neighborhood, very
similar farm, but this propertydoesn't butt up to, you know, a

(33:18):
big-time farmer.
We're seeing them not, you know, not do as well, so it.
And so a lot of variabilitybased on location right now,
more than what we've seen in thepast, in my opinion.
Yeah, that's extraordinary.

Speaker 1 (33:35):
Smart information, I mean, and I think like the, the
fun and Kind of nerve-wrackingthing about being in the land
industry is you are absolutelyright, you can feel it, you look
at three to five indicators andit's like pretty, pretty
apparent what you're, whatyou're looking at for the next

(33:55):
several months and which is youknow.
it's a little Echoy right now, Ithink, but yeah it'll be
interesting to see the only, Ithink, variable Um in farmland
right now.
You know, because, like yousaid, four dollar corn, high
interest rates.
You know we had a fun year lastyear a bunch of producers that

(34:17):
we hadn't seen for a while orback end mixing it up with, you
know, in land sales.
We're seeing these guys at theauctions that we haven't seen in
a long time and I love it whenproducers are buying their
they're, you know, buying theneighbor's property and
improving their farms, conicashin the in the land world.
One interesting thing, thoughthat I think would be an

(34:40):
interesting at least for thenext year, is with the vacation
of money from office space andneeding to go somewhere in the
real estate world and all theall of a sudden, more and more
you see like the arie, the reedsand the and the Delaware land
trusts in the in the Ruralmarket.
I'm not sure if you're seeingthat we have um all of a sudden

(35:04):
in the last eight months or so.
Just Is that something?
Maybe that's going to be avariable, that maybe we'll keep
things at least moving along forthe next Forseeable future, or
you think that's just kind of ashort-term deal?

Speaker 3 (35:18):
I think for sure it is.
It's just to what degree Idon't know.
That's where the crystal ballwould come in really handy right
about now.
Um, because I do think it'sgoing to have an impact.
I just it's hard for me to toconfidently say how much of an
impact it's gonna have.
I just you know, I Maybe youhave something that that I don't

(35:42):
know.
I just I just don't know.
It's just hard to say right now.
There's so many just things arelike just it's just kind of
changing.

Speaker 2 (35:48):
Yeah.

Speaker 1 (35:50):
It's interesting, that's for sure.
But oh yeah, I don't think.
I mean, I think you might havesome stability for a while.
I don't know that that we'regonna see a big dip and anything
.
I've never really seen landprices take a hit, but but yeah,
I think there's gonna be somecaution.
I think it's you know, and Ithink it some patience, that
that definitely sellers aren'tgonna be used to patients, you

(36:12):
know, cuz things have beenselling so quickly.

Speaker 3 (36:15):
Nope, I agree.
I think the market, I meanthere's enough strength in the
ag sector as a whole.
Most the land in Iowa, you knowit's owned outright.
We're not a an area where it'shighly leveraged.
So I don't see a crash or amassive dip in land values
either, more of just kind of a.

(36:36):
You know, normalization is whenyou look back at the last
couple years I'll be not normal,but I don't I know I'm not
Nervous that this is gonna be adoom and gloom thing.
It's just, you know, like, likewe always have to do I mean the
markets constantly changing wejust kind of Tie up our boots
and adjust to what's going onand come up with a new game plan

(36:58):
.

Speaker 1 (36:58):
Yeah, no, that's absolutely right, then that's
that's.
The fun thing about our job is,as we get to Constantly think
about what's the next best thingand and how are we gonna
conquer this hill.
So so it's not.
It's just like a Tuesday in ourworld.

Speaker 3 (37:13):
We don't get bored.
We don't want to get bored.

Speaker 1 (37:17):
Do not get bored that Before we go let's just hit on
some of the stuff.
You know like we've talked alittle bit about what the
markets doing what.
What kind of things are youkind of paying attention to,
maybe geopolitically or orwhatever that might have an
impact on land sales or landownership in the in the coming?

(37:40):
I mean, you're the.
You're the president of theIowa chapter of RLI.
You're watching this stuffpretty closely.
What are you kind of looking at?
So maybe we should payattention to?

Speaker 3 (37:53):
Yeah, that's.
I mean it's a really goodquestion.
I think you know obviouslyyou'll have the the things that
are always gonna impact landvalues that we've talked,
touched on, you know commodityprices, interest rates, input
values you know they're alwaysgonna have an impact.
Just a couple of things that ifthere are changes, it could
definitely have an impact onland values.

(38:13):
In Iowa, 1031 exchanges youknow that's.
We do a lot with that and youprobably do a lot with that too.
If, if that was to go away, Ithink it would really impact the
decisions that farmers andinvestors would make if they
couldn't defer those taxes and,you know, roll into other

(38:34):
investment properties or larger,different farms.
I think that would have, couldpotentially have an impact on
land values.
The step up in basis is a bigthing.
In Iowa average landowner, Ibelieve, is you know it's,
they're in their 80s, so a lotof them yeah, I talk to these
guys they they bought thesefarms at 500 to $1,000 an acre.

(38:55):
I mean it's mind-blowing.
But obviously the taximplications are are huge with
that, the capital gains if theywere just to cash out and retire
.
In general farmers are veryconservative in Iowa.
They would rather you know theydon't have kids that are
farming.
They can retire and live offthe cash, rent and Choose,

(39:18):
rather than to pay those taxesjust to you know it's part of
their legacy plan for their kids.
The kids get that step up inbasis and don't have that, you
know, significant of a taximplications.
So that were to Change or goaway, I mean it's gonna change
your, your game plan.
I mean, if the taxes are gonnaget paid at some point, I Forsee

(39:40):
more people not waiting to sell, to sell farms, so that I would
absolutely, I think, impactLand values.
One other thing, justspecifically for, like,
recreational farms, there's beensome legislation and I don't
you know how, how long or how,if something like this gets
passed.
But they talked about Deer tagsfor Landowners.

(40:04):
So right now, if you, if youlive in Nebraska but you own
farmland in Iowa, you still haveto go through the lottery
system to get a buck tag.
So in you know my farms inBamboo, your county.
So if you want to get your bucktag during archery You're
getting it once every three,four, potentially five years
You're able to hunt your ownground in Iowa Because you're

(40:29):
not a resident.
So there's legislation thatwould change that if you own
ground I believe it's 10 yearsyou would be able to you know,
guaranteed get that buck tag ona yearly basis.
So something like that changes.
I think the interest and demandfrom out of state hunters for
recreational ground would gothrough the roof and I think,
obviously, you know, land valueswould would follow that trend.

(40:51):
So those are just a couplethings that you know.
Again, a side wishing fromwishing that I had a crystal
ball to know what the future wasgoing to be, those things could
you know if they happen, ortheir changes would have an
impact on land value.

Speaker 1 (41:06):
Well, and I would imagine that if something
changed, with the, with the Deertags or whatever in Iowa that
would be.
That would be a game changerfor a lot of areas.
That in Iowa because I thinkthat's what holds, like Nebraska
we get a lot of, for I a call,call them foreigners, but mostly
they're from the southeast orwhatever.
Yeah, come up or or they theybuy Property up here, or they

(41:29):
even don't even buy it.
They just come up and they paythe excruciating payment to get
the get the tag and then they gohunting here.
So, yeah, I think that would bea that would be a game changer
for you guys.
Yeah, all right, well, it'ssurprisingly interesting.
Yeah, all right, well, it'ssurprisingly enough.
We're running out of time here,so let everybody know how they

(41:52):
can get a hold of you, missRachel Well so I Email address
is Rachel H at.

Speaker 3 (41:59):
Hurts that egg.
Maybe we can put something up,because we talked about this.
I have the goofiest spelledname, but there is.

Speaker 1 (42:06):
I will have your contact in the show note.

Speaker 3 (42:09):
Show note phone number though area code three
and I imagine they could gosearch you on hurts calm too.
Yep, it's actually.

Speaker 1 (42:18):
You guys look fancy fancy egg, yeah, www.

Speaker 3 (42:22):
I don't need you renting any cars.

Speaker 1 (42:26):
Thought about that until just now, probably in the
beginning, was like the carpeople, or in the farm world or
yeah.
Awesome.
Well, thank you so much fortaking the time to do this today
.
I know people's time isvaluable and I always appreciate
having a conversation withgreat, great land sellers out

(42:47):
there around the world.
It's just so much fun to Kindof like learn but just get to
know people better in theindustry.
So thanks so much.

Speaker 3 (42:56):
No, thank you, Kobe.
I really appreciate it any time.
This has been a ton of fun, allright.

Speaker 1 (42:59):
Well, good luck to you here as president and For
everyone else.
We will see you all down.

Speaker 2 (43:06):
As we wrap up another episode of the American Land
Seller podcast.
Thank you for joining us.
Visit wwwamericanlandsellercomand find us on one of your
favorite podcast platforms.
If you would be so kind and youenjoyed today's insights,
please like, subscribe, rate,follow and review us on whatever
app you are listening orwatching on.

(43:27):
Connect with us on social mediafor updates until next week.
Kobe wishes you success in yourland endeavors.
God bless you and have a greatweek.

Speaker 1 (43:38):
The American Land Seller podcast is brought to you
in part by land hubcom.
At land hub, we'rerevolutionizing land
transactions by effectivelyconnecting buyers and sellers.
Saga by to the struggle offinding or marketing land for
sale.
We understand the power of newmedia marketing, leveraging
social media and Targeted ads tobring together the ideal

(44:02):
audience for all property types.
Land hubcom, where your landjourney begins, and American
legacy lay in company.
At American legacy, weredefined excellence in real
estate.
Explore our top qualityofferings featuring farms,
ranches, recreational propertiesand even development projects

(44:24):
spanning 10 Midwest states.
Visit us at American legacyland cocom For a premium
experience that aligns with yourland ownership goals.
Whether you're looking tobuying or selling, we're
dedicated to helping you findthe land that defines your
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