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April 25, 2025 49 mins

What truly separates a land professional from someone who merely holds a real estate license? The answer could be worth hundreds of thousands of dollars to landowners, buyers, and agents alike.

In this episode of The American Land Seller, we’re joined by Lou Jewell, Accredited Land Consultant and host of the pioneering podcast "Let's Talk Land", the longest-running land-focused show in the country. With decades of boots-on-the-ground experience and a deep love for rural real estate, Lou pulls no punches in this candid conversation about why land deserves a specialist.

💡 We unpack:

  • Why real estate education barely scratches the surface when it comes to land
  • How Lou helped get land brokerage recognized in the NAR Code of Ethics
  • Farm Credit financing options that can save buyers thousands
  • The dangers of treating land like just another residential listing
  • Why landowners should demand more from their agents

Whether you're a landowner thinking of selling, a buyer trying to make a smart investment, or an agent ready to level up your business—this episode is a must-listen. Lou’s final words remind us why land isn’t just real estate—it’s the basis of all wealth.

🎧 Subscribe, share, and leave a review please

📞 Connect with Lou Jewell, ALC
Website: www.loujewell.com
Email: lou@loujewell.com
Phone: (336) 669-1405

Send us a text

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Today on the American Land Seller, we're unpacking
what it really takes to be atrue land professional and why
deep expertise in this spacematters more than ever.
With land values stiffening,generational transfers underway
and buyers demanding realanswers about rural property,
the role of a skilled landbroker is critical.

(00:23):
I'm joined by Lou Jewell,accredited land consultant with
LandPro Real Estate and the hostof let's Talk Land, the longest
running land-focused radio andpodcast show in the country.
Lou is a nationally recognizedland expert, educator and mentor
who has spent decades guidingagents and landowners alike.

(00:44):
He's trained thousands of landprofessionals through the
Realtors Land Institute andcontinues to shape the
conversation around rural realestate with practical insight
and no-nonsense advice.
One thing we dig into today isthe myth that any agent can sell
land.
In reality, according to Lou,it takes far more than a license

(01:06):
.
From soil maps to easements toland use potential, lou helps
break down what buyers andsellers really need to know.
So, whether you're a landowner,investor or aspiring land agent
, this episode is packed withwisdom from one of the most
respected voices in the landindustry land.

Speaker 2 (01:27):
We bring you fresh insights and expert guests on
sales, marketing, regulations,economics and so much more.

(01:47):
Visit wwwamericanlandsellercomand find us on one of your
favorite podcast platforms.

Speaker 3 (01:55):
Okay, Kobe and our special guests, let's get
started.

Speaker 1 (02:00):
Hey everybody, Welcome back to the American
Land Seller Podcast.
We have the legend Lou Jewell,accredited land consultant from
North Carolina.
Lou, how are you today?
I'm great, Great to see you.
It is great to see you too.
Just got to see you not toomany weeks ago in Arizona.

(02:21):
It's always a good time to gettogether with all our family and
friends down there and hang out, learn some new stuff.
So what is new in NorthCarolina?
Rent and taxes.

Speaker 4 (02:34):
I think everybody's watching what's going on with
the government change right now.
I've been through Princess Di,I've been through the World
Trade Center, I've been throughthe year 2000.
I've been through the eightstock crashes and it all
reflects our income.
And last year was a miserableyear because nobody could make a

(02:55):
decision.
I've got five listings sittinghere on my desk from last June
and they still haven't listedOff Offers that I wrote.
Nobody, they just disappeared,yeah, just until the market
settles down.
I don't know what you guys areseeing there, but that's been my
experience and it was hot herefor a couple weeks and then they

(03:20):
started the new thing and thenthe phones quit ringing.
So, people are very sensitiveout there.

Speaker 1 (03:29):
Yeah, I think there's a byproduct of the environment
of the deal that definitely iscausing havoc for a lot of
industries out there.

Speaker 4 (03:41):
Interest rates, you know, and that's still ups and
downs.
I mean I locked one project inat 2%.
I said what are you evencharging me for?
I don't think we'll see thatfor a long time.

Speaker 1 (03:53):
Yeah, we just not too long ago did an exercise where
all the agents in our companycalled the lenders in their area
just kind of doing a pulsecheck with them lenders in their
area, just kind of doing apulse check with them and we had
interest rate opportunitiesanywhere between um like low
five percent all the way up to15 percent, depending on your
credit you're standing, and sameterms, yeah, it's any, you know

(04:18):
, just crazy, it's just crazy.

Speaker 4 (04:20):
so no, but it's the shop.
The public out there pays forthem to shop around.

Speaker 1 (04:26):
Yeah, no, and that's exactly that's the I think that
was.
The proof of the exercise wasis that it definitely pays for
you to go look around.
If you called the guy that hisinterest rate was almost 15%,
you'd be a little bit depressedbecause the world was over.
But but okay, so I got becauseyou'd think the world was over.
Okay, so I got you on my show.

(04:48):
Now I've done your show acouple times.
I finally got you squirreleddown into a seat five minutes so
you can talk to me on mypodcast.
I do want to talk just a littlebit about because let's Talk
Land, the famous podcast andradio show that you do.
It's on the Oldies channelthere in North Carolina.

(05:11):
It is a long running podcastabout land education and it's
had website for that.
Lou, it's wwwletstalklandnet.

Speaker 4 (05:28):
I added on Spotify and Podbean.

Speaker 1 (05:31):
Yeah, and so you could go.
I mean, there's everybody inthe land industry and some that
aren't even in the land industryon that show that you have
interviewed, and so let's justtalk just a second about how did
that?
Where did you come up with theidea that the industry needed to
have an education outlet, andhow did that genius brainstorm

(05:57):
happen?

Speaker 4 (05:58):
Well Kirby, first of all, I've been in the business
for 30 years.
I'm in a small communityoutside of Winston-Salem,
between Winston-Salem and MountAiry, North Carolina, on the
Virginia border, actually justthe bottom of the county that
joins the border.
I can be on the Blue RidgeParkway in 30 minutes and it's a
rural area.
We've got four stoplights,we've got a lot of farms and a

(06:20):
lot of land and fortunately,when I got my license I joined a
small little company here inPilot Mountain and that's what
they specialized in was land andfarms.
And that's where it cut my eyeteeth in.
And then later I was doing aproject with the ALC.
I didn't know what an ALC was.

(06:41):
I was a member of the RealtorsLand Institute George Munford
down in Winston.
I had a listing.
He brought a client, theRealtors Land Institute George
Munford down in Winston.
I had a listing, he brought aclient and we built a
relationship.
He says why don't you getinvolved in RLI?
We've got a class next month onsubdivisions.
I said really.
He says, yeah, come down thereand take the class.
Ned Messi was teaching and Iwent down.
I wasn't even a member of RLIand I took the class and out of

(07:01):
that I've done over 80 ruralsubdivisions over the years,
which is different than atraditional lot subdivision.
But anyway, as time went on, Igot involved in RLI, took my
second course in Memphis,tennessee, about a year later
and just fell in love with land.

(07:22):
My family, my mother's family,we have 900 acres.
That's six generations.
So I didn't grow up on it, butI spent the summers there, grew
up in Charlotte, so I starteddoing some research.
I'd go to these real estateconventions and I would ask
people why isn't land in ourcode of ethics?
They said, well, land's undercommercial, and I said, well,

(07:49):
commercial's part of land, butthere's a whole lot more land
than commercial.
And so that was one of my firstobservations.
And then I started.
You know, the website got moresophisticated and I started
checking out websites and I waslooking for articles on land and
there were very few articles.
So I started writing articlesand giving them to different
websites that were publishingarticles.
If you go back to 2006, you'llsee a lot of my articles in some

(08:13):
of those sites in the archives.
And then I went to thebookstore Barnes, noble 01, and
I went to the real estatesection and I spent several
hours there going to the indexlooking for the four-letter word
land, I think I found two booksand referenced maybe two pages
and I said what's wrong withthis picture?
And as time progressed I gotmore involved in our chapters

(08:37):
present several times.
That's the Carolinas chapter.
Which chapter are you in?

Speaker 1 (08:44):
I belong, kind of.
I'm in the middle of Iowa andColorado, so I belong to both of
them.
Yeah, okay, Do a little bitwith both.

Speaker 4 (08:50):
But you know that started building relationships.
And then I started a website.
I got nine of my buddies myappraiser, my surveyor, one of
my customers and I found acompany down in Winston-Salem
that could build a website.
So in the process I wentthrough every website that was

(09:11):
promoting land and I actuallypublished, printed, every page
of that website, every page.
This is my filing cabinet overhere.
Cool, but anyway.
Lands of America and Land Watchwere starting at the same time.
We had the National Conventionin New Orleans and my marketing
guy says you need to pass outbuttons.
So I bought 1,500 buttons andstood in the street and passed

(09:33):
them out.
I never did get rid of all ofthem, but it didn't work out.
I signed a contract for oneprice and then we had it and
made it testing.
I called all my buddies andtold them to put their listings
on there for free to get itstarted and I came back and they
wanted a different arrangementso I just abandoned it.
So years later one of myfriends was selling advertising

(09:57):
for WKT and King.
It was started in 1962.
It was an AM gospel station andthe owner died and left it to
his son and daughter, who own it.
Now I went down and made apresentation to Rodney that you
met on the show.
He's the producer.
He said how would you like todo a show?

(10:20):
I said I've never done a showbefore.
He said pay me $480 a month andyou can do one every month.
And that's where it startednine years ago and I think I've
got over 50 000 in this showbecause I'm paying for go daddy
and spotify and pod beam andfrisbees and balloons and
koozies and you know, which isfine.

(10:41):
And give back the business, thebusiness.
I'm still right.
Now we're meeting with mydaughter and my partner.
I'm trying to compel a book my260 current shows.
But now we're talking abouttaking a subject and making a
book out of a subject and havemultiple books and I have a real

(11:02):
estate school and I I realizedthere's no land education out
there beyond, beyond our line,and I found out through my radio
show talking and interviewingALCs like you around the country
.
I think I've covered maybe 40,45 states and I asked you how
many hours you have in yourstate for CE and how many hours

(11:24):
of classes do you have on thesubject of land and it's
crickets?
I think I'm the only one.
So my mission now is to movethis forward.
I've got my four-hour classthat I teach in North Carolina.
I've been doing that since2008,.
So Introduction to to landbrokerage.
I was invited by the NorthCarolina Board of Appraisers to

(11:46):
write a class on land, which Iwrote one Rural land values is
an art or science along with myappraiser buddy.
He did the appraisal part, Idid the issue part, sinkholes
and all kinds of stuff.
You find out what's an old barnword for appraisers and they
had no land education.
It's an apprentice structure.

Speaker 1 (12:06):
Yeah.

Speaker 4 (12:07):
So that's my goal.
Before I leave, I just want topromote education.
I'm happy to do as much as Ican in that vein.
I appreciate being on your showand helping me promote.

Speaker 1 (12:19):
Yeah, no, it's, and it is fascinating because you
know like a lot of podcasts outthere.
Yeah, no, it's, and it isfascinating because you know
like a lot of podcasts out there.
You know, like we, I have Inever came at it so much from
the education, more from theinformation.
You know information and youknow to inform and to you know
kind of create a buzz aboutdifferent topics and land.

(12:40):
But you truly did come at thisfrom the, the, the heart of
educating people on land sales,on the importance of landowners.
Yeah, and we're and we're goingto get into this later on in
the show, like in the secondsegment.
I want to talk more aboutspecialties and things like that
, because you're a huge advocatefor, for, for specialties.

(13:02):
But this, this particular show,let's talk land was, you know,
was developed as an educationtool to educate your local
listeners and on your radiostation and then kind of nexus
into like a podcast beyond that.
You know, is that correct?

(13:23):
Like you started out on theradio and then yeah, and then
you can do a couple shows.

Speaker 4 (13:27):
I did the research.
I hired a consultant in newjersey on podcast and he
recommended spotify and podbeamand we never could get apple for
some reason.
We just never forget it.
But I did.
I just want to throw somethingat you that I did recently.
I've never been on x.
I was on twitter a little bitand I hadn't been on it.
So I went to X and it's got onthe right hand side.

(13:48):
You can ask questions.
I just like chat and I said.
I asked, I said what are thetop podcasts on the subject of
land?
And it mentioned several ofthem and the verdict was let's
talk land excels and real estatepros seeking free deep
educations.
Its longevity and expert rosteris unmatched.

(14:08):
If you're a broker with morningknowledge, let's talk land is
at the top.
So I've decided to take theexcerpts from the volumes of
shows and organize them into mybooks.
I don't have the audience, butI have the credibility.

Speaker 1 (14:22):
Yeah, no, that's true , that I have the credibility.
Yeah, no, that's true.
Like if you go look up landeducation or Google land
education or land real estateeducation, let's Talk.
Land is one of the top couplepage or two, so you have done a
lot of work to get your SEO toget up there.
But yeah, let's go ahead andtake a break.
It's amazing how fast 12minutes goes.

(14:43):
Amazing how fast an hour goes.

Speaker 4 (14:46):
That's right.
So let's go ahead and take abreak.
It's amazing how fast 12minutes goes Amazing how fast an
hour goes.

Speaker 1 (14:47):
That's right, so let's go ahead and take a break
and we will be right back.
The American Land SellerPodcast is brought to you in
part by LandHubcom.
Join us today and experiencethe expertise of Land Hub's land
marketing professionals,Whether you're buying or selling
, let us show you the way in theever-evolving world of land

(15:11):
transactions.
Visit landhubcom and discoverwhat the future of land
marketing looks like.
Landhubcom where your landjourney begins.
All right, we're back here withLou Jewell.
From where is it?
It's Mount Olive.
Olive Mountain, North Carolina.

(15:31):
Olive Mountain, North Carolina.

Speaker 4 (15:33):
Andy Griffin.
They called it Mount PilotBarney's always been down to
Mount Pilot because Mount Airyis 12 hours away, and that's
where Andy Griffin was born.
So, everybody thinks Mayberryis Mount Airy and, by the way,
I'll put a plug in for them.
For the last couple years MountAiry's been promoted as the
number one retirement city inthe country.

(15:56):
About 9,000 people have putheels in the Blue Ridge Just
good old boys and girls, goodChristian.
More Baptist church around herethan any place in the country.

Speaker 1 (16:08):
That's awesome.
Mount Olive that's like I thinkbiblical there.
That's like Pilot Mountain.
That's what I was.

Speaker 4 (16:14):
Well, it was Cherokee Indians and the Indian name is
Well, I can't remember.
Now that's my brain, I'll thinkof it a second, but it was to
look out.
It's a standalone GoogleMountain Range with a top a
breast, we call it.

Speaker 1 (16:32):
Well, again, your podcast radio station, let's
Talk Land.
People can find that atletstalklandnet and it's a great
resource.
It's got tons of hours, a lotof fun doing it yeah a lot of
learning.

Speaker 4 (16:50):
That's the thing about education.
If you're a provider, you learnas much as the class does,
because everybody brings, andthat's what's great about RLI.
And I always advocate going tothe actual live classes as
opposed to doing the virtual,because that's the network,
that's how we meet and that'show we fellowship and do
business.

Speaker 1 (17:12):
No, that's exactly.
I have learned so much doingthis podcast.
Heck, just a couple weeks agowe had somebody on that talked
about the Section 180 of the taxcode, the soil tax credits that
you can get off of thefertilizer in your soil.
We just talked about that on mylast show.
Yeah, that was prettyinteresting.

(17:32):
I thought I agree with that,that was pretty interesting, I
thought, but anyway, so let'sget into.
You've been a major crusader onspecialization, along with your
education portion of it.
You have designated your.
You know, basically your lifehas been specialized in land.

(17:57):
You don't do hard, if anyhouses.
I don't think you do any houses.

Speaker 4 (18:02):
Is that correct For friends?

Speaker 1 (18:04):
Yeah.

Speaker 4 (18:05):
I don't solicit them.

Speaker 1 (18:07):
Right.
And so your specialty is land,and you've been a huge advocate
for Article 11, whichessentially says you know, stay
in your own lane, or you know,if you don't know what you don't
know, don't do what you don'tknow.
But so let's talk just a littlebit about we see a lot of

(18:34):
people get in trouble by takingon projects that are well beyond
their.
It may be inside of their scopeof practice, but it is well
beyond their scope of knowledge.
Is that fair?
Very true, and so I I just want, kind of you to talk, you know,
like I want to get into that inthis segment.
On, on, like, how do we solvethat?

(18:58):
You and I have had conversationsabout my goal.
We had that on your show.
My goal is to do referrals.
I want to pay $100,000 inreferrals.
That's the problem, Right.
And so I want those residentialspecialists, those commercial
specialists, those guys thatproperty managers, all those
guys.
I want them to refer their landdeals to me so that I can take

(19:19):
care of their clients.
I don't do houses, you know,unlike you, unless there's a lot
of land with that, you knowthere's a house accidentally on
a piece of land.
Right, and even when I havethose, I partner with a
residential agent, you know inthat area, to help me out with
the house part of it.
So I really want to hear yourthoughts on how do we improve

(19:42):
our industry, how do we kindlyget people to buy into
specialization and understandingthat there is a difference
between it being a part you knowinside.
Your scope of practice is notthe same thing as your scope of
understanding.

Speaker 4 (20:02):
If I may, I'm always read a little bit.
Ok, sure, but our preamble isone point.
Five million real estate agentsright now on the Web site and
we have a preamble for our codeof ethics which was founded in
1913.
It's the second oldest.
We're self-policing.
We don't go to you know, wehave professional standards

(20:24):
committees and if I saysomething bad about you or do
something that's against thecode, then I can be brought
before the committee.
I can't take my license.
Only the real estate commissioncan do that, but they can find
me.
But anyway, just our preamblestarts out with under all is the
land.
The component.

(20:50):
Wise utilization and widelyallocated ownership depends on
the survival and growth of freeinstitutions of both
civilizations.
That's our industry.
But our industry doesn'tpromote land other than the
Realtors Land Institute becauseabout 98% of all realtors at 1.5
sell houses and that's okay.
So all the education and stuffand we've worked hard, the
Realtors Land Association andbuilding relationships with NAR
and so on.

(21:11):
And if I may, I want to read theCode of Ethics because this is
important.
It says the services of realtorsprovide to their clients and
customers shall conform to thestandards and practice of
competence which are reasonablyexpected in the specific real
estate disciplines in which theyengage, specifically
residential real estate brokers,real property managers,

(21:31):
commercial industrial realestate brokers, land brokers and
I'm going to come back to thatin a second real estate
appraisal, real estateconsulting, real estate
syndication, real estate auctionand international real estate.
Realtors shall not undertake toprovide specialized
professional services concerningthe type of property or service

(21:52):
in the outside of the field ofcompetence, unless they engage
the assistance of one who iscompetent in such types of
property or service or unlessthe facts are fully disclosed to
the client.
Any person engaged to providesuch assistance shall be
identified to their client andtheir contribution to the
assignment should be set forth.

(22:13):
Okay, when I got my license 30years ago, we had to take the
code of ethics course, the fourhour course, and we had a test
at the end of it.
They don't do that now, but wehad a test.

Speaker 1 (22:25):
We still do that in Nebraska.

Speaker 4 (22:27):
And, and I was told that you won't ever have to take
that course again.
Now that you're a realtor, youpass the course and go on Enjoy
your venture in real estate.
And then somebody screwed up.
I think it was in Charlottewhere a couple of builders were
giving Mercedes Benz away to theagent that sold the most houses

(22:50):
in their development and thatwas definitely against another
code not this code and it hitthe Charlotte Disturber, and
that was definitely againstanother code, not this code and
it hit the Charlotte Disturber.
And then it went nationwide.
Next thing, you know, they hadus taking the Code of Ethics all
of us every year, and then itwent to two years.
I don't know where it is now.
Well, this is in 2008,.
And I was taking the class downin Winston and they came to the

(23:11):
Code of Ethics and I said youknow, I keep asking people why
can't we get code of it?
Well, gloria Bowman was ourexecutive at RLI in Chicago and
we'd been talking previouslyabout how we can promote RLI and
how we can get more peopleinvolved.
And I just had a thought on theway back and soon as I got back
I called Gloria and I said, hey, I just took the code of ethics

(23:34):
and land's not in there.
How do we get land in there?
She said I don't know.
I'm going to call upstairs tothe attorneys.
We're going to find out.
So that's how it started.
And then it went to ourprofessional standards national
group, and then you have stategroups and you have chapter
groups and it went through twoyears of militia and Gloria

(23:54):
called me they were voting on itwhether they pass it or not and
added to she called me why werethey doing that?
And I could hear the backgroundand you could hear yay, yes, no
, yes, no.
And at the end there was astanding ovation.
Kobe, there's never, I was toldby the community, and I've been
on it too, on the nationalcommittee for our life.
Years ago, no one's everapplauded emotion in the

(24:17):
professional standards.
But that's how we got started.
In 2010 in San Diego, the boardof directors of NAR made it
official.
So you can thank me for that.

Speaker 1 (24:28):
You're welcome, I mean thank you.

Speaker 4 (24:32):
But you know this is part of what I do.
I'm trying to help move ourindustry forward.
And when I first wrote my class, I wrote about this little girl
named Mary and she'd justgotten a real estate license.
She was at Sunday school andMrs Smith owned a 500-acre farm

(24:53):
at the intersection ofInterstate 95 and Interstate 40.
And our husband had died andshe didn't know what to do with
the farm.
She didn't have any heirs.
So she said Mary, can you helpme sell this farm?
Mary says yes, of course I can.
I've been a realtor for a week.
So she proceeds to pull somecomps.
Somebody told her how to dothat.
Anyway, she put a price of$5,000 an acre and put a sign up

(25:18):
and all of a sudden she getsthe full price off her cash
closing 30 days.
She was happy, grandma washappy, everybody was happy.
And the next thing you know,you see a sign future home of
Walmart.
Well, the guy bought theproperty for $5,000 an acre and
flipped it to Walmart for$20,000 an acre.
Now, did Mary do her job?

(25:38):
That's what this is all about.
The more we put this out thereto the public and I'm going to
start doing it on my radio show,refer it.
We have a referral program inthe United States.
It's well established.
You send me a referral, I sendyou a referral.
We negotiate a referral.
I send you a referral, wenegotiate a percentage.
Okay, I don't want to talkpercentages, I don't like

(25:59):
talking that.
No, don't do that.
We'll have to cut it.

Speaker 3 (26:04):
But, anyway, so the hook comes.

Speaker 4 (26:08):
But anyway, you know, and I had a client, a student,
years ago down in Fayetteville,north Carolina, and I get a
phone call from him I hadn'ttalked to him in years and he
said Lou, he said I've decidedto retire and he said I got a
couple of listings left.
They're commercial listings,commercial land.
And he said one's by thesubdivision.
It was phase two and the guylost his, you know, went into

(26:30):
foreclosure.
The bank's on it out inOklahoma there's three
properties.
So he said I'd like to referthat to you and I said okay.
So I started looking them upand one was worth a million
dollars, one was worth a millionand a half and one was worth
$800,000.
So I call one of my auctioneerbuddies I'm not licensed auction
and I said how would you liketo co-list this with me?

(26:52):
And he did, and he did all thework.
I really didn't do anything.
I didn't go down there to putthe signs up and as time went on
they did online auctions and Ireceived a check for $120,000 on
the first one and about $80,000.
Anyway, it was a nice referralcheck.
So I'm a believer in referrals.

(27:14):
How are we doing on time?

Speaker 1 (27:18):
We're doing great, man, we're doing great.
We can take a break, and it'sabout that time, so we'll do
that and we'll come right back.

Speaker 3 (27:29):
Land isn't just dirt.
It's where memories are made,families are raised and
livelihoods are built.
But when it comes time to sellor buy, the weight of the
decision is heavy.
Where do you even start?
Who can you trust to guide you?

(27:50):
For too long, land transactionshave been treated like a simple
exchange Numbers on a paper, asignature on a line.
But it's more than that.
At High Point Land Company, wedon't just list land, we walk it
, we learn its story and we findthe right buyer who understands

(28:13):
its worth.
You are not just another dealwhere we find the right buyer
who understands its worth.
You are not just another deal.
You are the steward ofsomething bigger and we're here
to help you navigate every stepof the way.
When it's time to sell, whenit's time to buy.

(28:35):
We're here Because land is morethan just land.
It's your legacy.

Speaker 1 (28:58):
All right, we are back here with Lou Jewell,
accredited land consultant fromPilot Mountain, North Carolina.
Takes me about three of thesesegments to get where you're
from and who you are, Lou Hi howare you?
I'm a slow learner.

(29:19):
Lou is, if you have not caughtit yet, famous for let's Talk
Land, which we believe Lou and Ihave talked about it during the
break.
We believe that that was theoriginal land-related podcast.
I think he was the first one.
He was a pioneer in that Nineyears ago, nine years ago.
So I think he was the first one.
He was a pioneer in that Nineyears ago, so I think that was

(29:40):
the first one.
You can catch that atwwwletstalklandnet.
So, um, yeah, he also, um,sells real estate in his spare
time.
I think him and, uh, him andshadow the Dog, they're out
selling real estate in NorthCarolina and Virginia, correct?

(30:03):
Yep, north Carolina andVirginia.
Before the break we were talkingabout ethics.
You know, it's like I saidbefore, because you can doesn't
mean you should.
It's kind of my attitude.
I don't know if I touched onthis.
I kind of get a little bitespecially talking to you

(30:26):
because you're so fascinating,lou, whether or not we were
talking about it actually onthis podcast or during the break
.
But we just got back from theNebraska Real Estate Convention
where we, our company, had abooth there where we were
talking to residential agentsand basically just asking them
to refer their clients landneeds to us and that we're going

(30:46):
to pay referral fees.
You know, because I'vementioned it before, my goal is
to pay over one hundred thousanddollars in referral fees this
year, in 2025.
Over a hundred thousand dollarsin referral fees this year in
2025.
And so I want, you know like Iwant those referrals and I want
to.
Also, I want to, I want to givereferrals, I want to give all

(31:08):
my house referrals to to theguys that do those best.
So, but it really does comedown to and I think, man, I just
I think maybe we're too nicesometimes on this that it does
come down to.
It is an ethical issue.
Yeah, that if you don't knowwhat you're doing, you really
are maybe doing some damage forfolks.

Speaker 4 (31:24):
Nope, you're not providing the service that
you're supposed to be providing.
Why would you?
Why would you hire somebody youknow need a brain surgeon?
You hire a brain surgeon withexperience.
You don't hire an orthopedicyouopedic that maybe did some
classes on brain surgery.
Sure, they throw a slide up.
In North Carolina you have tohave 180 hours of class time to

(31:47):
become a provisional broker.
Then you have an additional 90hours after you completed that
and joined a firm, and so on.
You've got a year to do it andthey've broken up into 30-hour
classes and in one of thoseclasses they throw a slide up
that says land is the mostcomplicated of all real estate
transactions.
And then they ask theinstructor well, why is that?

(32:08):
And the instructor says, well,it just is.
Now let's talk about this.
The only land education inNorth Carolina that they provide
is 43,560 square feet, is oneacre, and you may see that again
on the test, and that's it.
This is pitiful.
There's nothing in the colleges, there's nothing in the

(32:29):
universities, there's nothing inthe syllabus in the states
around the country.
I mean, is land not thatimportant?
I think it's.
The second biggest money spentin the country is in land as
opposed to houses, and I'm justtired of being treated like dirt

(32:50):
.

Speaker 1 (32:52):
That's clever.
Well, and another thing like Ihear a lot too, just especially
in my area, from from people isis like I'll hear residential
agents kind of smile at me andsay, well, I grew up on a farm,
so you know.
And again, like I grew up on afarm too, but I can honestly
tell you that I was not ready togo sell them when I got my real
estate license.
Um, because that's that'stotally different.

(33:13):
Um, you know like um, it's it'stotally different.
You know like it's a different.
You know marketing and sellingfarmland, ranchland,
recreational properties,development properties Even in
itself, those four segments arefour completely different
animals.

Speaker 4 (33:29):
You've got schools.
You've got easements there's 11different types in here.
You've got septic systems.
You've got water, water rights.
You've got all kinds of laws.
You've got all kinds of taxbenefits that you can get with
land.
And when you go buy vacant landyou're going to pay two points

(33:50):
higher than a conventional loan.
If interest is 6% on a 30-yearconventional loan on a home,
it's going to be 8%.
I don't care where you go, it'susually penalized 2% because of
the risk.
And there's an organizationcalled Farms Credit.
I'll give them a shout-out.
They were started in 1916 bythe federal government because
we discovered oil.

(34:10):
Now we had farm equipment, wehad fertilizers and herbicides
and farmers used to only getpaid one time a year.
So they founded Farmer Mac.
You got Freddie May and so on.
That's where Farmer Mac camefrom 1960, to underwrite the
farm laws In 1946, after the war.
I wish we had the same people inWashington.

(34:31):
They said why are we runningthis organization?
We need to privatize it.
So they broke the United Statesup into areas.
The generic name is farm credit, but here we're AgSouth or
Carolina Farm Credit.
There's three farm credits inNorth Carolina.
We have 100 counties.
One has 52.
But they all have the sameprogram.
They're very competitive oninterest rates.

(34:55):
When you borrow money from themyou get stock.
They're co-op.
So once a year you go to theiroffice and they have a little
band and hamburgers and hot dogsand you pick up your check $480
of dividends and then afterthree years in the program
they'll go back and they willrebate you up to 20% of the

(35:17):
interest you paid three yearsearlier.
That may be a check for $10,000.
They're giving back.
And then I just saw in NorthCarolina they just gave out $36
million in their patron program,sold or retired the program,
retired the loan.
You no longer have arelationship with them.
For seven additional years theywill still come and pick up a

(35:41):
check anywhere from $20,000 to$30,000 that they're still
giving you back, thanking youfor being part of their program.
There's no bank at all and I cango look them in the eye.
I can go right there and I cansay look at you.
I mean I'm not talking tosomebody on the other side of
the country that has no idea whoyou are or cares about you.
So if you're interested ingetting a loan on land and land

(36:07):
farm equipment, that's the place.
They also have farm insurance.
It's a great program.
I want to finish up with onething Each state and you guys
can go.
I'm not sure if you'relistening audience how much you
cover.
I'm assuming you cover thewhole country and possibly the
world.
We do actually.
But each state, I assume, has ageneral statute.
They write laws, thelegislation of the state writes

(36:30):
the laws and the real estate isappointed by the legislation the
governor appoints.
The board of directors of thecommission is appointed by the
governor.
In North Carolina we have realestate commission rules, general
Statute 93A6A-A licensees'competence.

(36:52):
Simply holding a license is nota sure minimum competence to
perform every type of realestate transaction, particularly
specialized ones.
The real estate law requiresthat a licensee act competently
and in a manner that protectsthe public interest in any
transaction he or she undertakes.

(37:13):
So I'm citing all this stuff.
We're talking about Coted'Ivoire and stuff and still we
don't get any attention.
We're sitting at the back ofthe bus and it's up to us, you
and me and others to put theword out, and I think the more
to do it.
I mean a buyer or seller shoulddo their research, not just

(37:36):
pick the person in the Sundayschool class because they just
got their license.
There's more to it.
Even in residential propertymanagement, commercial, I mean
you call me up and tell me youwant me to sell the Empire State
Building.
I'm going to refer it.
I have no idea where to start.
I've got 45 houses that I own.
I want somebody to manage theproperty management Not me,

(37:56):
buddy.
And then, like we talked abouthomes, I'll refer them firm.

Speaker 1 (38:09):
Well, I think not only to that point, but I think,
like the industry itself, Ithink, needs to, I think all,
all of us need to take a lookand and figure out if you're
going to be a professional.
I think we have an opportunityright now with these generations
that are coming up who reallydo lean on professionals.
You know, like Generation X Ilike to laugh about where my
generation is kind of like theDIY generation you know, like we

(38:33):
, kind of like we can doeverything on our own, you know
which is why we have like someof the crappiest remodels in the
country.
You know, like in houses andyou know like you know
residential agents know what I'mtalking about.
You know like you walk in andbe like, oh, great job.
You know on your ship lap orwhatever.
But I think that the next, likethe Gen Z Gen, you know, Gen Y,

(39:02):
Gen Z, all these, they reallyto become those professionals
and to quit being, you know,quit whining, and actually start
taking that mantle and be theprofessional.
And I think, in order to dothat I think you're absolutely
right, Lou you have to take thismore seriously.
You know, and again I go back to, just because you can doesn't

(39:25):
mean you should, and I like thefact that North Carolina has
that actual rule in there.
Probably do too, and we havesomething similar, but I don't
know that anybody knows how toturn somebody in, and it's a lot

(39:45):
of trouble to do it.
Um, you know, even if you doknow how to do it, you know
that's usually the issue is isit's a lot of trouble to do it,
but we have to, as an, as as anindustry, you know, start
figuring out how to take thisseriously, because I think you
know like there was a real fearthere for a while that the
professional organizations, theinsurance agents, the realtors,

(40:08):
all this stuff we were all goingto go by the way of the
interweb and we were going toget replaced by chatbots and
websites.
What I see is is that you know,like just the younger people
really want a person they cansit and look at.
You know they really areputting their phones down more
than people are giving themcredit for.

(40:29):
You know, and I think a lot ofthem really do want that
professional that can guide them.
But you also have to act likethat professional that's going

(40:56):
to guide them, you know.
So I love the content thatyou've brought today, bringing
up the ethical part of thereferral, and it's just to me, I
think, like I said, I thinkthis is going to be unique to
see how things happen, but Iwill tell you that, from our
experiment experiment going tothe residential agent, it's
interesting um, we were receivedvery well.
Um, you know, and again, theonly thing I can say is I did
talk to a few people that werelike well, I grew up on a farm,

(41:17):
so I know what, to which youknow, we have those
conversations on.
Yeah, did you do you know?
Though, you know, like there'syou, I, I lived in a house, so
does that mean I know how tosell a house?
You know, like it's not thesame right you have.
There's so many differentthings.
And, and you know like two,from who do they call for
financing to?
Who insures you know what?
To?
If they're looking to do adevelopment, who's the

(41:39):
developers that might beinterested?
It's a great point, so it'sbeen really good.
You had something else youwanted to share here before we
go.

Speaker 4 (41:52):
This is a nice gift.
Years ago in that 2008 periodokay, 6 and 8, 2008-6, I would
come to the office off hours andI'd do research.
Boy, if I had a computer when Iwas a kid, I'd be Einstein.
Now it's crazy.
And I wanted to write a book,not to publish it.

(42:13):
I wanted to write a book formyself and I wrote one and I
went through my experience withmy grandfather and our farm, the
family farm, and what I'dlearned and how to do a
subdivision.
It was just I was trying totake all my thoughts about land
brokerage and put it in oneplace that I authored, that I

(42:34):
created, and then I'd look fordeficiencies.
Where did I need to dosomething?
What else did I need to learn?
Who else did I need to meet?
But one of the things in myresearch I found was an
anonymous saying called who Am I, which happened to be the title
of my book, and if you don'tmind, I'm going to read again.
But this really nails it alland this is a wonderful gift to

(42:55):
get somebody.
It says I am the basis of allwealth, the heritage of the wise
, the thrifty and the prude.
I am the poor person's joy andcomfort, the rich person's prize
, the right hand of capital, thesolid partner of thousands of
successful people.
I am the soulless of the widow.
I am the comfort of the old age.
I'm the cornerstone of securityagainst misfortune and want.
I am handed down throughgenerations as a possession of

(43:18):
great wealth.
I am the choice of fruit andlabor, safest collateral.
And yet I am humble.
I stand before every person,bidding them to know me for what
I am and asking me to possessme.
I am quietly growing in valuethrough countless days.
Though I might seem dormant, myworth increases never failing,

(43:38):
never ceasing.
Time is my aid, andever-increasing populations adds
to my gain.
I defy fire and the elementsand they cannot destroy me.
My possessors learn to believein me.
Invariably, they become enviedby those who have passed me by,
younger and always increasing instrength, All oral and mental

(44:03):
rights come to me.
I am the producer of food,building materials and the home
to every living thing.
I serve as the foundation forhomes, factories, banks and
stores.
I have not been produced inmillions of years.
I am so common that thousands,unthinkingly, unknowingly, pass
me by.
That's Lynn.

(44:24):
I'll send it to you.
That's awesome.

Speaker 1 (44:27):
That is awesome.
Lou, how can the folks get ahold of you if they are in North
Carolina or Virginia looking tobuy or sell some land?

Speaker 4 (44:38):
My company, which I own website, is MyLandPro.
Who's your land pro?
Mylandprocom, and my phonenumber is 336-669-1405.
And it's been a great privilegeand pleasure to be with you
today.
This is a great show and I wishyou much success and I'll help
you any way I can.
Let's get the word out there,buddy.

Speaker 1 (44:59):
Yeah, I appreciate you being on.
Like I said, I've been a hugefan.
I started listening to you whenI first got in to the industry,
so I think I am not sure I'velistened to every episode, but I
know through Spotify I know Ihave listened to a solid 90% of
them.
Thank you very much.
Yeah, and so, yep, you're thefirst one I found out there and

(45:22):
started listening to it and Iappreciate it.
I can tell you that after doingthis for a couple years and
I've only got I think this isthe 36th episode.
We don't put them out quite asefficiently as you do.
I had changed companies lastyear.

(45:43):
It took some time off, butwe're back at it and it's fun to
talk to people and I appreciateyour time today.

Speaker 4 (45:52):
I appreciate you, buddy.
All the best to you and let'sdo some referrals.
Yeah, absolutely, that solves alot of problems.

Speaker 1 (45:59):
That's exactly right.

Speaker 4 (46:00):
By the way.
One last website.
Yeah, if you're buying orselling land or farms, go to
wwwRLILandcom and find a person,a member of our organization.
There's over 2,000 of us on ALC.
There's over 750 of us.
It's in your area.
They will make you more moneyif you're selling and they will

(46:20):
save you more money if you buy,because we know how to play the
game.
So listen to what I'm saying.
This is my best advice.

Speaker 1 (46:26):
Yep, Honestly, there's a good chance that if
you go to that website and go tofind a land specialist or find
a land specialist, I think iswhat it is that it's somebody
that is friends with Lou and Iwe're a big family.
There's an 80% chance thatthose people are going to be
friends with us.

(46:46):
Get together once a year, yes,sir.
So well.
Again appreciate your timetoday and we will see you all
down the road.

Speaker 2 (46:55):
As we wrap up another episode of the American Land
Seller Podcast.
Thank you for joining us.
Visit wwwamericanlandsellercomand find us on one of your
favorite podcast platforms.
If you would be so kind and youenjoyed today's insights,
please like, subscribe, rate,follow and review us on whatever
app you are listening orwatching on.

(47:16):
Connect with us on social mediafor updates.
Until next week.
Kobe wishes you success in yourland endeavors.
God bless you and have a greatweek.

Speaker 1 (47:27):
The American Land Seller is brought to you in part
by LandHubcom.
Are you in the market for theperfect piece of land?
Look no further than LandHubcom, your solution to the biggest
challenges facing land buyersand sellers today.
At LandHub, we'rerevolutionizing land
transactions by effectivelyconnecting buyers and sellers.
Say goodbye to the struggle offinding or marketing land for

(47:49):
sale.
We understand the power of newmedia marketing, leveraging
social media and targeted ads tobring together the ideal
audience for all property types.
Join us today and experiencethe expertise of LandHub's land
marketing professionals.
Whether you're buying orselling, let us show you the way
in the ever-evolving world ofland transactions.

(48:11):
Visit LandHubcom and discoverwhat the future of land
marketing looks like.
Landhubcom, where your landjourney begins.
And High Point Land Companyjourney begins and High Point
Land Company.
When it comes to buying andselling land, high Point Land
Company sets the standard forexcellence across the Midwest
and beyond.

(48:31):
Our expert land specialistsbring unmatched market knowledge
and a personal touch to everysingle transaction, whether it's
a farm, ranch, recreational oreven investment property.
We provide the expertise andintegrity you can trust Looking
to buy or sell.
We offer a premier selection ofproperties and a marketing

(48:53):
strategy designed to get youresults From productive farmland
to recreational retreats.
We help you maximize yourinvestment.
Visitwwwhighpointlandcompanycom today
and experience the difference.
High Point Land Company a trueleader in land sales.
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