June 6, 2025 • 50 mins
Today on The American Land Seller Podcast, we sit down with Corbett Kull, CEO of Camo.Ag, to explore how geospatial technology is transforming farmland real estate.
Camo Ag is bridging the data gap in rural land sales – offering real-time auction results, comp data, soil maps, ownership info, and more. No more spreadsheets. No more guesswork. Just powerful, mobile-friendly tools that give brokers, appraisers, and land pros a competitive edge.
🟢 Key topics we cover:
- How Camo Ag helps with valuations and comps
- Using targeted neighbor lists for land marketing
- Privacy and security in land tech
- Why rural real estate needs its own “MLS”
- Expanding your buyer pool beyond local networks
🔗 Learn more: https://camo.ag
📍 Subscribe to hear more from land experts every week.
#LandBroker #FarmRealEstate #LandTechnology #CamoAg #AgTech #LandSales #Farmland #LandBrokerTools #GeospatialData
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Today, on the American Land Cellar, we're
looking at a side of land thatdoesn't always get the spotlight
, but it affects everything fromunderwriting to land deals to
how data gets shared across agand rural real estate.
I'm joined by Corbett Kuhl, atech entrepreneur with deep
roots in agriculture and a trackrecord of building real
solutions for the land world.
(00:23):
And a track record of buildingreal solutions for the land
world.
Corbett's the CEO of Camo Ag, ageospatial platform that's
helping companies, from lendersto farm managers, to brokers and
many more make smarter, fasterdecisions by actually seeing the
land and its data.
In context, you're going tohear about how Corbett went from
(00:44):
Motorola to the ag tech world,eventually leading 640 Labs,
which was eventually acquired byMonsanto now.
Bayer and now leading the chargeat CamelAg.
We're going to cover whyspreadsheets and siloed data are
holding rural professionalsback, what geospatial platforms
(01:04):
like Camel Ag actually do.
In plain English, how brokersand agents can use this kind of
technology to stand out, speedthings up and serve our clients
better.
If you're tired of piecingthings together with PDFs or you
ever wondered what's actuallypossible with better land data,
this one's really worth a listen.
Speaker 3 (01:27):
Welcome to the American Land Seller Podcast
with your host, kobe Rickardson.
Kobe is an accredited landconsultant and multi-state land
broker with High Point LandCompany.
Join us each week as we exploreall things land.
We bring you fresh insights andexpert guests on sales,
marketing, regulations,economics and so much more.
(01:47):
Visit wwwamericanlandsellercomand find us on one of your
favorite podcast platforms.
Speaker 4 (01:55):
Okay, Kobe and our special guests, let's get
started.
Speaker 1 (02:01):
All right, everybody, welcome back to the American
Land Seller Podcast.
And you know what I'm superexcited once again I get the
best guests.
I tell you, I don't know how ithappens for somebody that's in
the middle of Nebraska, but, man, this is a tool that I use.
So Corbett Kuhl is here with mefrom Camo.
(02:23):
Ag Corbett, how are you today?
Speaker 2 (02:25):
Doing great Talking to you from beautiful Memphis.
Speaker 1 (02:29):
I know you're on the road today sitting in.
I don't know if you're in ahotel or airport or where you're
at.
Speaker 2 (02:35):
My typical Hampton Inn, Kobe the Hampton.
Speaker 1 (02:38):
Inn man.
You know I am actually just inthe between on the road right
now, so I got back from Iowalate last night and I'm getting
ready to leave for Oklahomafirst thing Monday morning, so I
know what it's like to be onthe road and so I really do
appreciate you taking the timein your busy schedule to join us
(03:00):
to talk about your amazingplatform, camo Ag.
Join us to talk about youramazing platform, camo Ag.
First of all, corbett, let'sstart with what was the vision?
I guess let's just kind ofdescribe what is Camo Ag to the
folks that maybe don'tunderstand what this platform is
.
Speaker 2 (03:40):
So Camo Ag is a land platform.
It's also kind of a farmerplatform.
Some people on the.
Where we got started is helpingpeople understand the value of
farmland, and now we've expandedinto more information about not
just the land but also thefarmers that are farming the
land, helping people that areselling to those farmers just do
(04:04):
a better job of working withfarmers understanding who they
should be selling to.
So it's really a tool that'sgetting used by ag brokers like
yourself.
It's getting used in the aglending area.
We're used quite a bit by thefarm credit system and other ag
bankers, and now it's being usedquite a bit in what we call
(04:28):
agribusiness, which is seedsales teams, retailers, tractor
dealerships, tractormanufacturers.
So it's really starting to kindof spread throughout the
agricultural industry.
Speaker 1 (04:41):
Yeah, that's.
It is really kind ofinteresting because, like I've
you know, like I've joined highpoint land company last year and
these guys were really likefull bore with your pro program,
with the um, um with onesection of the company, with
(05:02):
more of the appraisers and notso much with the um with the
land sales team, but, um, man,like we were really you guys
were able to really show us howyou're you can be a benefit to
every aspect of of our company.
Um, can you just kind of likejust let's start at the
(05:23):
beginning.
What was the of this?
When you were first starting upat Camo Ag, like what was the
thing that you thought, hey, wewere really missing this in the
ag space.
Speaker 2 (05:37):
So maybe let's roll the clock back just a little bit
.
So I previously had started acompany called 640 Labs and we
were acquired by Monsanto andwith 640 Labs we had a product
called the Drive that helpedcollect data off farm machinery,
tractors, combines etc.
(05:58):
And allowed farmers tovisualize that data, kind of
keep track of everything theywere doing on the farm.
And it was kind of through thatexperience you know, both at
640 Labs and post-acquisitionwith Monsanto, that I just
discovered there weren't reallygreat data tools on the land
(06:19):
side of the business.
You know everything from whatis a farm worth, what should a
farm be renting for.
If I am a landowner, how do Ikeep track of my farm, keep
records around the farm?
So that's just kind of toolsout there that farmers are using
every day.
You know there's actually a lotof technology there they are
(06:48):
using, but there's been lessdevelopment for folks like
yourself yeah, how to help youdo your job better and then
obviously for the ag bankers andag salespeople, et cetera.
So really just identify thatopportunity.
Now we roll the clock backreally far.
(07:09):
I grew up in Southern Illinois.
I did not grow up on a farm,but all of my friends or a good
portion of my friends were farmkids.
I witnessed what happenedduring the early 80s and some of
the challenges that took placein those farm families, so that
(07:32):
was kind of my early exposure.
My great-grandparents had afarm, but I myself did not grow
up on a farm.
I got interested, I guess kindof mid or in the latter part of
my career in agriculture, really, when I started 640 Labs with a
good friend of mine who didgrow up on a farm in Iowa.
(07:52):
And, you know, fast forwardhere to today.
Speaker 1 (07:55):
You know, founder and CEO of KMO Ag yeah that
technology that, like I did growup on a farm, that technology
that, like I did grow up on afarm so I joke, you know, like
(08:39):
with the farmers and stuff likethat that I did it old school
where you still had a localproducer here that was on the
podcast several episodes diveinto using not just that data
but also sales data and thingslike that, because our industry
has been one of we've reallywanted to keep all that data
in-house, right.
So my sales data as a farmseller, I want to know what the
(09:05):
sales is and I don't wantanybody else to know, right, and
so that benefits me becausethen nobody else can go to
anybody else and you know, hireanybody else to sell the farm
and so what.
I really love what you guys aredoing, and especially in some
of those states where it'sreally hard to find that data
unless you go directly to theguy that sold you know 12 of the
(09:27):
last 15 farms.
You're really opening up theopportunities for guys to go in
and and that maybe have bettermarketing skills to go in and
and have a an opportunity inthose areas where it's been
really rough to do that before,because you have the data, yeah,
(09:50):
and I think one thing that'sinteresting Kobe, you're a good
example of this.
Speaker 2 (09:54):
You cover quite a bit of territory, don't you Sure?
Yeah, I do.
And having access to the datato be able to make good
decisions and to make sure thatyou're getting your clients, you
know, top dollar for their farm.
For you to come in and kind ofbe an expert throughout your
territory, it's really dependentupon at your fingertips, at
(10:18):
your fingertips, having goodsales data so that you can do a
good job of helping thoseclients out.
So you know, one of the things Ithink people don't understand
that's fundamentally differentabout selling farms versus
selling houses.
There's not really an MLS forfarmland.
So if you're a residentialbroker, right, and especially in
(10:43):
like a major metro area, well,they can go into the MLS, right,
and see every listing, they cansee what every house is sold
for recently, etc.
But in rural areas, especiallyas it relates to farmland, most
farms do not end up on an MLS.
There's not a nationwide MLSfor land, really.
(11:06):
So it's been a challenge, Ithink, for brokers like yourself
to say, ok, I picked up a farmin XYZ County, what are the
sales in this county?
You know how far back, can I go?
So there's fundamentally, Ithink, some differences between
the residential space and ifyou're a farmland broker or a
(11:28):
land broker.
Speaker 1 (11:29):
Right, well, and not only that, but then to be able
to understand, like, even if youdo have the data, what exactly
are we looking at?
You know, and that's anotherreal interesting part of it is,
you may have a farm that's soldfor, you know, 75% higher than
anything else we've seen.
You know.
So we need to understand whythat happened.
(11:52):
You know that may have beenthat love property that the guy
next door has been watching for,you know, years, and you know
somebody's cousin bid it up at afarm sale because he knew that
was the case, or something likethat.
You know.
So I think you know, like Isaid, love, what you guys are
doing, and and especially sinceyou know, data is is the world
(12:16):
we live in, and so the more datathat we can have, the better
off we are.
So let's take a quick break andwe will be right back.
The American Land Seller Podcastis brought to you in part by
LandHubcom.
Join us today and experiencethe expertise of LandHub's land
(12:38):
marketing professionals, whetheryou're buying or selling.
Let us show you the way in theever-evolving world of land
transactions.
Visit LandHubcom and discoverwhat the future of land
marketing looks like.
Landhubcom where your landjourney begins.
(12:58):
Okay, we're back here withCorbett Coole from Camo Ag.
You know, corbett.
Like I said, we've talked aboutthis.
I am somebody that uses this.
I've used it for several years.
I think it's a great program.
Your guys are one of the bestin the world at creating value
(13:21):
for your clients.
Not only I see them at the, atthe expos and stuff like that,
or at the conferences that I goto.
They always have the time to,you know, geek out with me on
what they're up to.
One of your best paid unpaidemployees, david Whitaker.
(13:42):
He's always Unpaid employees,david Whitaker.
He's always out there with thelatest and greatest on what you
guys are up to.
He's always fun to hang outwith.
But talk about how did you guyscome up with just continually
(14:05):
creating the feature of the week, that kind of keeping the new
stuff and even the old stuff infront of your current users,
because that's not reallysomething that's inside of
today's sales model, right, likeVerizon doesn't offer deals to
the people that are alreadyVerizon dealers type of deal.
Speaker 2 (14:21):
Yeah.
So first of all, I appreciateyou pointing out or calling out
David Whitaker.
He is a great guy has done anawesome job referring business
to us Right, and he does reallybeing an advocate for a Camelag.
So thank you, david, greatbroker.
(14:42):
So if anybody's looking forsomebody to work with, uh, give,
give David a call.
Um, you know it's we're.
We're constantly looking ways,looking for ways to improve the
platform and also, um, help uhreally just create more value
for our customers, right, and sowe're constantly improving the
(15:06):
software.
I think this is somewhat of atruism.
Software is never done right.
Right, if you have softwarethat you use that's not being
improved, it gets out of dateand it gets stale pretty quickly
.
So that applies to a couple ofthings, right.
Number one, it applies to thefeatures of this software.
(15:27):
And then two, especially foryou, kobe, it applies to the
data.
Right, like, we have toconstantly be going out there
pulling more data into theplatform more farm sales, more
data layers, auction data, etcetera.
So literally every day we'repulling data in from a variety
(15:51):
of different sources andautomatically uploading that to
the platform.
So somebody like yourself getsreally the full benefit of the
most up-to-date data on farmsales, auctions, etc.
In terms of features of theweek.
I wish I could take credit forthat.
(16:12):
I think that goes to Jesse.
On our team, we're constantlyadding new features and we don't
expect you guys to read a usermanual or go to our help center
or whatever.
So we're just trying to pushout these new capabilities to
folks and then call attention tothem.
But we're constantly improvingthings.
(16:36):
You know.
One thing I would like to pointout is we've made a huge
investment in search.
Made a huge investment insearch because you know like, uh
, when a prospective clientcalls you up on the phone, it's
usually something like hey, kobe, I got this farm I want to sell
, can you help me sell it?
You're like, okay, well, whereis it?
Well, it's in such and suchcounty.
(16:59):
I I'm not exactly sure whatroad it's on, but, uh, I've been
there a couple of times.
So then you're on a little bitof a hunt through the woods
literally to find the parcelthat they might want to sell.
So we've made a huge investmentin search.
So you can search by, obviously,the landowner's name across all
(17:19):
50 states.
You can search by mailingaddress, which normally, if
somebody's calling you up, right, you can say okay, well, where
does the tax bill go?
You can search by section,township and range.
(17:41):
You can search by county Heck,even if you just have a partial
address or a partial name,usually you can find the parcel
that you're interested in.
So anyway, that's just anexample of a feature that you
would think is not that big adeal.
But first and foremost,especially if you're a broker,
you got to find the parcel thatthe prospect has called you up
(18:01):
on to help you be able to put avalue on it.
Right Start to put a value onsomething if you don't know the
parcel.
So that's just a good example,and we've pushed out a few
features of the week, highlightsof even the search feature.
Speaker 1 (18:16):
Yeah, no, and that you know, like that, to me it's
just, it's one of those thingsthough it's, it's real easy to
get that mindset that once yousign a contract, hey, gotcha,
you know, so on to the next sale, right, and it's just, it's
refreshing, I guess, just for meto point that out there, that
unsolicited feedback, I guess,but that that just a constant
(18:40):
reminder to us that are using itthat, hey, there's more out
there than just probably whatyou guys signed up for and we,
you know, and that just that joyto be able to share with us
that that you guys have all thisrobustness to your platform.
Speaker 2 (18:53):
So so, kobe one other thing I'd like to point out.
I'm sorry to cut you off, no go, and this is.
This is a hot button for me.
Um, if you have a question,call us, we pick up the phone.
You know a lot of softwarecompanies don't pick up the
phone.
We do pick up the phone.
Uh, my team may, you know, hateme for saying this, but but I
(19:14):
do.
Uh, you know customer serviceand making sure that if somebody
does run into a problem or youhave questions, email us, give
us a call.
Heck, give me a call, I willanswer the question.
I think that's super important.
But, in addition to that, thesoftware is never done.
(19:37):
We're constantly makingimprovements to it.
But but please don't this istrue for whether you're a
customer or not a customer Giveus a call and we'll walk you
through.
We'll, we'll help youunderstand how to use the
platform.
So, but we're not afraid oftalking to our customers.
Speaker 1 (19:56):
Yeah, I think that.
Well, I mean, we've found out,that's true.
Brian Reynolds from Nebraskahere, one of our agents.
He was having an issue with,like, the way the data was
coming through and he picked upthe phone, called and I think it
was just a matter of like,there was some, the data was
flipped, the switch was flippedwrong or something, and as soon
as it was set up correctly itwas.
(20:16):
It was amazing how quickly youguys resolved it.
And so you know that's verytrue, Very easy to deal with,
and it was within like an hour,I think that we resolved it
instead of days.
So I can contest to that.
You're not lying, Pick up thephone, Ask questions, Don't be
mad, Don't go to bed mad, Justget it off your chest so that we
(20:46):
can have a good relationship.
But let's talk about what.
So we use this because we wantto make sure that.
You know this is just one tool.
There's many tools that we useto try and come up with values
on properties.
This is one of them that westart with because we want to
find the comparables.
Really, and that's kind of thisis my main tool.
(21:09):
I want to go find out what'ssold recently.
I guess that's.
That's kind of you know I Ibuild my farm in the in Camo Ag
and then immediately I go findthe comparables.
It also brings in soil datasand all this other stuff.
Is that kind of what you guys'main goal was?
(21:31):
At least for the land brokersis to try and help us find
comparables and get that soil,that land data that came along
with it, so we can build areport to help us get that value
on the property.
Is that kind of what the goalwas, or what was the initial
idea behind Camo Ag?
Speaker 2 (21:52):
Yeah, the initial idea was especially as it
pertains to brokers, but thisalso applies to appraisers as
well.
Brokers, but this also appliesto appraisers as well.
You know, being able to, atyour fingertips, identify the
comps, the comp sales, the farmsin the vicinity of the, let's
say, the subject property thatyou're trying to do a broker's
(22:13):
opinion on is very important,right?
Not all farms are created equal.
So let's talk about how youchoose from your comparable
farms, or how you choose thecomparable farms.
Well, one thing would be size,like how many acres is a
property?
Another thing would be percenttillable.
(22:34):
So obviously, we've got ourparcel layer and our farm layer,
which allows you to carve theparcel up into production and
non-production land, so thathelps you put a value on a farm.
You mentioned soils.
Obviously, there's a bigdifference between high-quality
(22:57):
soils and lower-quality soils.
There are other things, such asflooding.
Right, are we talking bottomground that floods every other
year?
Is the property well drained?
And then, obviously, the cropsthat are growing on it, right, I
mean, there can be a big swingon.
Is this land that has just had,you know, grass on it, or is it
(23:21):
corn and bean ground?
Or you cover a pretty diversearea.
So you probably see a fairamount of wheat and heck.
Maybe you even see some cottonin certain areas.
So I mean, obviously that canimpact the value of the land.
So, as a broker, what you aretrying to do is you're trying to
do a like-for-like analysis,right, farms like this have sold
(23:45):
for this amount.
And then the other thing youmentioned this earlier who were
the buyers and sellers of thoseclose-by farms, right?
So that will tell you a littlebit of did this property sell
for a lot of money?
Because it got bid up by theneighbor which you know.
(24:06):
A farm may only come up once ina generation for sale, so that
could justify a very, very highprice.
That also helps you determinewho your list of buyers might be
, right, you and I discussedwhen we were getting ready for
the call you need to give thoseneighbors a call or stop by and
(24:27):
say, hey, would you beinterested in this property?
So researching who thelandowners, the large landowners
, and who the buyers and sellersin the vicinity of a property
are.
So those are all just differentdata layers that we have in the
platform that brokers likeyourself can use.
(24:48):
Now, above and beyond that, ifyou're an ag banker and you're
using the platform, you'reprobably looking at mortgage
data.
You may also be looking at whothe producers in the area are as
well, and then obviously, ifyou're in ag seed sales or
(25:10):
something like that, youprobably care more about the
operators or the producers inthe area than just the
landowners.
So those are just examples ofdata layers that we have in the
platform that a broker likeyourself can use to help put an
accurate value on farmland.
Speaker 1 (25:28):
Yeah, and I think what's interesting is like okay,
so years ago, initially, when Igot my subscription to Camo Ag
and started using it, absolutelymy initial thought was is that
I'm building a report.
It's it's a semi-sexy reportthat I'm going to be able to
hand to my client, got mybranding on it and that it's got
(25:53):
my comparables on it.
It's got the soil data, it'sgot all this other data on it.
Since then we've all of asudden became we got to the
point where now I've got andwe've talked about this in the
break is you've got the searchfeature on here.
Now I can go to the point youjust made about.
(26:16):
I want to notify all theneighbors, right?
I want to let them know so Ican go in there and I can say I
want you know 200 addressessurrounding that property that I
can send a bold postcard tothat I can say hey, we're
selling this property.
We want to make sure you guysknow, which has now become a
part of my business model, right?
(26:37):
So now I want to let theneighbors know.
That search feature, I think,is becoming probably one of the
bigger selling points, correct?
That's become a huge feature ofKMOA.
Speaker 2 (26:50):
Yes, Search being able to find the property
quickly.
And list building being able tobuild that marketing list.
It's allowing you to serve yourcustomers in the highest
possible way, right in you.
You and I discussed previously.
Selling a farm is more thanjust pounding a sign into the
(27:11):
field and calling it a day rightand you know you can't sell
farms that way.
But if you are really, uh,trying to do your the best job
you can for your clients, it'syeah, it's pounding a sign into
the farm, but it's making surethat you are bringing an
audience around that farm, alist of buyers around that farm
(27:33):
that both live near and far.
I think one of the thingsthat's happened Kobe in the land
business, especially over thelast 10 to 15 years.
Heck, even over the last threeor four years, I think the world
has become much more aware ofthe value of farmland.
It has been a pretty darn goodinvestment.
(27:55):
Well, guess what?
The buyer of that farm thatyou're selling, that buyer could
be anywhere.
It could be in New York, itcould be in California.
So your responsibility to yourclients, and every broker's
responsibility to the client, isto get the highest possible
price and bring the largest listof buyers to that.
(28:21):
So before tools like CamelWag,it was a lot more difficult.
So we're really trying to makeyour job easier so you can spend
more time with your clients.
You mentioned the reports, themarket analysis that we create.
It's got your branding on it sothat you can do a very
(28:44):
professional job, have a workproduct that you can leave
behind with them and, uh, letthem know that you know, you
know what you're doing and Ithink, um, I think, it helps, uh
, differentiate folks likeyourself right, Like you're a
professional in this business.
You can do the best job ofvaluing a farm, so it's our job
(29:08):
to give you the best possibletools and the best possible data
and the most up-to-date data.
You know, here's a good example.
You know we spend quite a bitof time pulling auctions and
auction data into the platform.
A lot of times, especially ifyou're not in that area, you may
(29:30):
not know that a farm justclosed last week or two weeks
ago and you need that very, veryup-to-date data, if at all
possible, to put the mostaccurate value on a farm.
That's something that I think alot of people don't realize.
We are pulling a great deal ofauction data into the platform.
A lot of that has not even hitthe public records yet.
(29:53):
You could call the countyassessor.
That county assessor may noteven know yet.
Speaker 1 (29:58):
Yeah, no, I mean, and I mean I want to talk about
that when we come back from thebreak.
Let's take a quick break andwhen we come back I want to talk
about just kind of where thatdata is coming from, because you
are getting this stuff from amultitude of different places.
But if you don't mind, we'regoing to take a break and we
(30:18):
will be right back.
Speaker 4 (30:22):
Land isn't just dirt.
It's where memories are made,families are raised and
livelihoods are built.
But when it comes time to sellor buy, the weight of the
decision is heavy.
Where do you even start?
Who can you trust to guide you?
(30:49):
For too long, land transactionshave been treated like a simple
exchange Numbers on a paper, asignature on a line.
But it's more than that.
At High Point Land Company, wedon't just list land, we walk it
.
We learn its story and we findthe right buyer who understands
(31:11):
its worth.
You are not just another deal.
You are the steward ofsomething bigger and we're here
to help you navigate every stepof the way when it's time to
sell, when it's time to buy.
We're here Because land is morethan just land.
Speaker 1 (31:42):
It's your legacy all right, we are back with corbett.
Cool, from camo ag corbett.
You said to me somethinginteresting that you don't
really have a headquarters likeyou have like people hanging out
(32:04):
in like nine states or sixcountries or I don't know, like
something, like what is it ninestates?
But you're from the greatmetropolis of chicago, correct?
Speaker 2 (32:15):
yeah, so I'm, uh, based out of suburban chicago,
but we are we're one of thosefully remote companies.
You know that in the realestate business, like most real
estate brokerages are kind ofremote as well, but yeah, we're,
we're very distributed.
We do have a small office insuburban Chicago, but really a
(32:40):
remote first company.
We leaned into that with thepandemic and it's been great for
us and we do get togetherperiodically as a company.
We will typically have like aharvest day where we'll come out
to a farm and ride in combines,tractors, semis and stuff just
(33:03):
to, especially for the folksthat are not as familiar with
agriculture, although at thispoint most of the team has quite
a bit of experience now.
But, yeah, just trying to dothings to make sure that all the
employees are well educatedabout agriculture.
Speaker 1 (33:19):
Yeah, to touch and taste what it is exactly you're,
exactly what you're up to andwhy you're doing it.
That's fun.
But, yeah, we've still got acouple of offices around the
country, but I would say that alot of our agents with High
Point are remote, out on theirown little islands doing their
own things.
But no, but, uh, no, let's talkabout data.
(33:43):
Uh, that's what's the?
We're in the data age, you know, and I think we're moving into
the uh, um, what, the, the ageof uh, of what?
What's the next stage?
I don't know.
Is it artificial?
Speaker 2 (34:00):
intelligence.
Speaker 1 (34:01):
Artificial intelligence.
Is that what it is?
But we're still.
The world revolves around data.
Where exactly is the data thatyou guys are getting?
I mean, it's coming from a tonof different places, right?
You're not just sitting therewith a couple of people sitting
at a chair typing all this stuffin from reports from brokers
all over the country, rightthere's a bunch of stuff that's
(34:27):
coming in and you're getting thedata from that correct, correct
, correct.
Speaker 2 (34:29):
So we get data through a variety of different
aggregators.
There are some big nationalplayers, so we're pulling it
from two or three of the largenational players.
There are some local, morelocal data sources, for example,
(34:50):
like Land Sales Bulletin, whichI think covers, you know, nine
or 10 states.
So we've got a pretty closeworking relationship with them,
with them, and then on top ofthat, we are pulling in auction
data that is relatively realtime, so both live auctions,
(35:10):
things that are going to beauctioned into the future, you
can see those in the platform aswell as recent auctions that
have closed.
So that's like near real time.
Usually within a few days of anauction closing we'll have that
in the platform.
Then on top of that, we haveprivate data.
(35:32):
So what private data would be?
Let's say Highpoint, you canrecord all of your sales data in
the platform.
Now, the difference with thatis any private data in the
platform remains private to yourorganization.
(35:53):
So let's say you have somebodyon your team that is entering
either your sales in or justother let's say you had somebody
attend an auction.
They can record that in theplatform for your own benefit.
We do not look at the data thatyou guys are entering into the
platform or any of our customers.
Any of the data that we'repushing out to you guys.
(36:16):
That's from public sources.
And then anytime you privatelyauthor a comp data so a
comparable sale data that staysprivate to your organization.
There are some cases wherecertain organizations have
agreed to share some data, butthat's handled on a case-by-case
(36:36):
basis.
Anything you do in the platformis private to your organization.
We don't look at it, we don'tdo anything with that.
So those are the sources of thedata.
And it obviously right, becausethe counties don't report sales
instantaneously, right, but wehave both the transaction data.
(37:16):
Then we also have the countyassessor data as well and then I
think you know, kobe, for anumber of the counties we have
links directly to the countyassessor's website.
So we call them conveniencelinks.
So if you click on a parcel, ina lot of cases, if you see that
as a hyperlink, you can clickon that it will take you
directly to the county, which is.
It's a pretty cool feature tobe able to very quickly go and
(37:38):
maybe dig in a little bit deeperon a property and see if
there's anything else that youneed to know about that specific
person or that farm.
Speaker 1 (37:48):
Yeah, no, that's.
That's interesting because youknow, like I would be kind of
curious to know, like, what'sthe hierarchy?
There's gotta be like datacoming in on sales and how you
have data coming in on the samesale five different times.
(38:10):
There's got to be a way thatit'll say, oh, this is the same
one, and if there's a datadifference, does it just kick it
to somebody to make a decision?
Speaker 2 (38:30):
Yeah, so there's a couple of things.
One, when you're doing acomparable market analysis where
you're looking at sales, youcan turn different data sources
on and off right.
So you can sometimes be incertain areas where there's just
too much right.
You just want to turn off someof the sources.
(38:50):
In terms of that hierarchy Iforget exactly how we set that,
but in some cases, you know whatis interesting it can actually
be helpful to look at multiplesources on the same transaction,
because guess what Mistakeshappen right.
(39:11):
Sometimes they'll miss a parcel,sometimes perhaps the acreage
could be off Heck.
We've even seen keying errorsright where the data source that
we're pulling in.
They just flat out made amistake right.
So the combination of thosethings can make it helpful to
look at, you know, if multiplesources have the same
(39:35):
transaction.
It can actually be helpful tosee the multiple transactions.
But I'll be honest with you, Iforgot exactly how we prioritize
it.
So I'll have to get Jesse onthe phone or something with you
to see how we prioritize those.
Speaker 1 (39:51):
That's all right.
You've been pretty on top ofthings so far.
I'm going to give you this oneon a lookup, I guess.
Speaker 2 (40:00):
Well, you can ask the team.
I'm probably one of the heavierusers of the platform.
I use it quite a bit, so I feellike if you're going to sell
something, you better know howto use it.
So that applies to a lot ofdifferent things, but I'm a
pretty big user of the platformmyself.
Speaker 1 (40:21):
Yeah, it's pretty user-friendly.
I mean, if I can use it.
I always say you made it to thepoint where most people can
handle it.
So I'm going to stump you nowbecause I use the product,
(40:44):
because I'm going to.
I use the product so I want toknow, like, what would I not
know?
Or maybe what's coming up thatis exciting, that maybe we could
let people know that that'sgoing to be new.
Speaker 2 (40:50):
And the next big thing with Camelback Well, so a
few things, and one thing that,again, I just don't think people
are aware enough of is we haveinvested very heavily in search
and it is super fast, very slickand very good, and it is a
(41:14):
search across the entire country.
So both for yourself you know,you being a professional but
others who are not professionalsusing the platform, give search
a shot.
You know, I think everybodyknows how to use Google search,
but I think you will besurprised at how well it works.
(41:35):
Heck, you can do a search forsomething like search for
Walmart or search for Apple orMicrosoft, et cetera.
You will see all the parcelsthat they own in the country.
So it's really kind of crazy.
So just a shout out to search.
If you haven't used it yet, Iwould highly recommend it.
A couple of quick previews weare working on some tools that
(42:00):
will help brokers like you driveeven more engagement with your
customers and with yourprospects.
And just a little bit of aveiled you know hint, but it
will make your website even morepowerful than it is already.
(42:21):
Make your website even morepowerful than it is already and
it will hopefully help drivemore engagement with your
website and help bring in morecustomers, help bring in more
leads.
So stay tuned.
On that little bit of a sneakpeek, the last thing I'll leave
you with is Camoag is mobileresponsive, so you can use it on
(42:44):
your phone in a web browser.
That's right and it works quitewell.
You can even turn on locationservices and if you're standing
right next to a farm or whatever, you can see exactly where you
are.
If it's a section, it's easy toget you know, it's easy to you
know, get kind of confused, likewhere you're at on on a
(43:04):
property sometimes.
Uh, but we are working on somemore mobile capabilities uh to
uh to help you when you're inthe the pickup truck, uh out
there selling to folks.
So just a little bit of a sneakpeek there.
So stay tuned.
Should be coming out herepretty soon and I think you'll,
(43:25):
I think you'll like it.
It's going to help you outquite a bit.
Speaker 1 (43:29):
I'm, I'm, I'm excited to see what you guys are
working on, because I have notbeen disappointed yet and
definitely just the searchfeature is something like I
think the first time I wasintroduced to it and I heard the
price tag on it, I was a littlesticker shocked.
But when you sit down andfigure out what you get for what
(43:49):
you guys are charging, it'sridiculously reasonable, and I
think everybody in this businessI mean, it's one flat fee.
It's one flat fee if I, if Istill the same as it was.
So I don't know if you'retalking prices today or or
whether you want people just toget ahold of your team, but um,
(44:09):
um, but it's I.
I will tell you that it isprobably one of the coolest
features in in the business.
If you're looking for um, Ialways say that the the best
thing to do in this business issomething, no matter what it's
something, just go do something.
And so one of the things thatwe've incorporated in our office
(44:31):
is like, if we don't haveanything better to do, we pull
search up and we just startsearching ridiculous things and
then, you know, start contactingpeople, you know, and so one of
the you know like contactingpeople, you know, and so one of
the you know, like who's buyingstuff in whatever County you
know, and so we'll go pull up,you know we'll we'll be able to
find who's buying property rightnow in X County Nebraska or X
(44:53):
County Kansas or X CountyColorado, and, using you know
another tool that we have, wecan find those phone numbers and
we can just start calling upand talking to people about what
they're buying, what they'relooking for, and see if we can
help them.
You know, and so cause we havesearch also that we'll find out
what they're buying, so we cango make other phone calls to
find out what people want tosell.
(45:15):
You know, and so it's, you know, it's just it's a very fun tool
to use, especially if you'renosy and just want to find out
information.
It's incredible.
Speaker 2 (45:26):
Well, it's funny you mentioned that, kobe.
I should have mentioned thisPretty soon.
You'll be able to get phonenumbers and email addresses
through the platform as well, soyou won't even have to go to
another tool.
But in terms of pricing, it'sless than a tank of gas per
month.
So so it's really, especiallyfor an ag professional like
(45:50):
yourself, a broker, right.
Like dude, how many tanks ofgas do you go through a month?
Right, it's, it's a lot right,because you're driving all over
the place.
So it's, it's less than that.
It's's it's a lot Right,because you're driving all over
the place.
So it's, it's less than that,it's quite, it's quite
affordable, and the time thatyou can save, both from a
prospecting standpoint but alsojust in serving your clients,
(46:13):
it's, it's well worth the money,yeah.
Speaker 1 (46:17):
Well, and I again I don't know why.
Well, and again I don't knowwhy.
This is one of those tools thatit's just.
I almost feel like I'm almostgiving away too much by offering
(46:39):
this one up to my competition,but I highly recommend it.
I can't say enough good thingsabout what you guys are up to,
sir.
Anything else before we jumpoff here Anything we missed.
Speaker 2 (46:47):
No, I don't think so, kobe.
I really appreciate theopportunity today.
We really value your business.
We appreciate working with HighPoint.
You guys have been awesome, solook to continue to work with
you guys in the future, and ifyou ever have any ideas for
anything you would like for usto add to the platform, just
give me a.
Give me a call and we'd love totalk to you.
Speaker 1 (47:09):
That is one thing I will say before I go is I know
for a fact that you guys arevery open to um looking at any
sort of crazy ideas, because youdo pick up the phone when David
calls you.
So he has got lots of ideas.
Most of them are pretty awesome, but, uh, well, um, we are
(47:32):
going to go ahead and put yourum uh website information and
probably your company phonenumber in the show notes so that
people can get ahold of yourcompany if they're interested.
And I think, do you do a testdrive for people or just yeah,
we can do.
Speaker 2 (47:48):
Yeah, we can do trials.
If folks want to do a trial,just give us a call or drop us
an email and we'll get you setup.
Speaker 1 (47:56):
Yeah, highly recommend it.
Like I said, get a hold ofthese guys.
This is probably something youneed to have in your toolbox for
sure.
Well, once again, thankseverybody for joining us today,
and we will see you all down theroad.
Speaker 3 (48:14):
As we wrap up another episode of the American Land
Seller Podcast.
Thank you for joining us.
Visit wwwamericanlandsellercomand find us on one of your
favorite podcast platforms.
If you would be so kind and youenjoyed today's insights,
please like, subscribe, rate,follow and review us on whatever
app you are listening orwatching on.
(48:34):
Connect with us on social mediafor updates.
Until next week.
Kobe wishes you success in yourland endeavors.
God bless you and have a greatweek.
Speaker 1 (48:45):
The American Land Seller is brought to you in part
by LandHubcom.
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Today, on the American Land Cellar, we're
looking at a side of land thatdoesn't always get the spotlight
, but it affects everything fromunderwriting to land deals to
how data gets shared across agand rural real estate.
I'm joined by Corbett Kuhl, atech entrepreneur with deep
roots in agriculture and a trackrecord of building real
solutions for the land world.
(00:23):
And a track record of buildingreal solutions for the land
world.
Corbett's the CEO of Camo Ag, ageospatial platform that's
helping companies, from lendersto farm managers, to brokers and
many more make smarter, fasterdecisions by actually seeing the
land and its data.
In context, you're going tohear about how Corbett went from
(00:44):
Motorola to the ag tech world,eventually leading 640 Labs,
which was eventually acquired byMonsanto now.
Bayer and now leading the chargeat CamelAg.
We're going to cover whyspreadsheets and siloed data are
holding rural professionalsback, what geospatial platforms
(01:04):
like Camel Ag actually do.
In plain English, how brokersand agents can use this kind of
technology to stand out, speedthings up and serve our clients
better.
If you're tired of piecingthings together with PDFs or you
ever wondered what's actuallypossible with better land data,
this one's really worth a listen.
Speaker 3 (01:27):
Welcome to the American Land Seller Podcast
with your host, kobe Rickardson.
Kobe is an accredited landconsultant and multi-state land
broker with High Point LandCompany.
Join us each week as we exploreall things land.
We bring you fresh insights andexpert guests on sales,
marketing, regulations,economics and so much more.
(01:47):
Visit wwwamericanlandsellercomand find us on one of your
favorite podcast platforms.
Speaker 4 (01:55):
Okay, Kobe and our special guests, let's get
started.
Speaker 1 (02:01):
All right, everybody, welcome back to the American
Land Seller Podcast.
And you know what I'm superexcited once again I get the
best guests.
I tell you, I don't know how ithappens for somebody that's in
the middle of Nebraska, but, man, this is a tool that I use.
So Corbett Kuhl is here with mefrom Camo.
(02:23):
Ag Corbett, how are you today?
Speaker 2 (02:25):
Doing great Talking to you from beautiful Memphis.
Speaker 1 (02:29):
I know you're on the road today sitting in.
I don't know if you're in ahotel or airport or where you're
at.
Speaker 2 (02:35):
My typical Hampton Inn, Kobe the Hampton.
Speaker 1 (02:38):
Inn man.
You know I am actually just inthe between on the road right
now, so I got back from Iowalate last night and I'm getting
ready to leave for Oklahomafirst thing Monday morning, so I
know what it's like to be onthe road and so I really do
appreciate you taking the timein your busy schedule to join us
(03:00):
to talk about your amazingplatform, camo Ag.
Join us to talk about youramazing platform, camo Ag.
First of all, corbett, let'sstart with what was the vision?
I guess let's just kind ofdescribe what is Camo Ag to the
folks that maybe don'tunderstand what this platform is
.
Speaker 2 (03:40):
So Camo Ag is a land platform.
It's also kind of a farmerplatform.
Some people on the.
Where we got started is helpingpeople understand the value of
farmland, and now we've expandedinto more information about not
just the land but also thefarmers that are farming the
land, helping people that areselling to those farmers just do
(04:04):
a better job of working withfarmers understanding who they
should be selling to.
So it's really a tool that'sgetting used by ag brokers like
yourself.
It's getting used in the aglending area.
We're used quite a bit by thefarm credit system and other ag
bankers, and now it's being usedquite a bit in what we call
(04:28):
agribusiness, which is seedsales teams, retailers, tractor
dealerships, tractormanufacturers.
So it's really starting to kindof spread throughout the
agricultural industry.
Speaker 1 (04:41):
Yeah, that's.
It is really kind ofinteresting because, like I've
you know, like I've joined highpoint land company last year and
these guys were really likefull bore with your pro program,
with the um, um with onesection of the company, with
(05:02):
more of the appraisers and notso much with the um with the
land sales team, but, um, man,like we were really you guys
were able to really show us howyou're you can be a benefit to
every aspect of of our company.
Um, can you just kind of likejust let's start at the
(05:23):
beginning.
What was the of this?
When you were first starting upat Camo Ag, like what was the
thing that you thought, hey, wewere really missing this in the
ag space.
Speaker 2 (05:37):
So maybe let's roll the clock back just a little bit
.
So I previously had started acompany called 640 Labs and we
were acquired by Monsanto andwith 640 Labs we had a product
called the Drive that helpedcollect data off farm machinery,
tractors, combines etc.
(05:58):
And allowed farmers tovisualize that data, kind of
keep track of everything theywere doing on the farm.
And it was kind of through thatexperience you know, both at
640 Labs and post-acquisitionwith Monsanto, that I just
discovered there weren't reallygreat data tools on the land
(06:19):
side of the business.
You know everything from whatis a farm worth, what should a
farm be renting for.
If I am a landowner, how do Ikeep track of my farm, keep
records around the farm?
So that's just kind of toolsout there that farmers are using
every day.
You know there's actually a lotof technology there they are
(06:48):
using, but there's been lessdevelopment for folks like
yourself yeah, how to help youdo your job better and then
obviously for the ag bankers andag salespeople, et cetera.
So really just identify thatopportunity.
Now we roll the clock backreally far.
(07:09):
I grew up in Southern Illinois.
I did not grow up on a farm,but all of my friends or a good
portion of my friends were farmkids.
I witnessed what happenedduring the early 80s and some of
the challenges that took placein those farm families, so that
(07:32):
was kind of my early exposure.
My great-grandparents had afarm, but I myself did not grow
up on a farm.
I got interested, I guess kindof mid or in the latter part of
my career in agriculture, really, when I started 640 Labs with a
good friend of mine who didgrow up on a farm in Iowa.
(07:52):
And, you know, fast forwardhere to today.
Speaker 1 (07:55):
You know, founder and CEO of KMO Ag yeah that
technology that, like I did growup on a farm, that technology
that, like I did grow up on afarm so I joke, you know, like
(08:39):
with the farmers and stuff likethat that I did it old school
where you still had a localproducer here that was on the
podcast several episodes diveinto using not just that data
but also sales data and thingslike that, because our industry
has been one of we've reallywanted to keep all that data
in-house, right.
So my sales data as a farmseller, I want to know what the
(09:05):
sales is and I don't wantanybody else to know, right, and
so that benefits me becausethen nobody else can go to
anybody else and you know, hireanybody else to sell the farm
and so what.
I really love what you guys aredoing, and especially in some
of those states where it'sreally hard to find that data
unless you go directly to theguy that sold you know 12 of the
(09:27):
last 15 farms.
You're really opening up theopportunities for guys to go in
and and that maybe have bettermarketing skills to go in and
and have a an opportunity inthose areas where it's been
really rough to do that before,because you have the data, yeah,
(09:50):
and I think one thing that'sinteresting Kobe, you're a good
example of this.
Speaker 2 (09:54):
You cover quite a bit of territory, don't you Sure?
Yeah, I do.
And having access to the datato be able to make good
decisions and to make sure thatyou're getting your clients, you
know, top dollar for their farm.
For you to come in and kind ofbe an expert throughout your
territory, it's really dependentupon at your fingertips, at
(10:18):
your fingertips, having goodsales data so that you can do a
good job of helping thoseclients out.
So you know, one of the things Ithink people don't understand
that's fundamentally differentabout selling farms versus
selling houses.
There's not really an MLS forfarmland.
So if you're a residentialbroker, right, and especially in
(10:43):
like a major metro area, well,they can go into the MLS, right,
and see every listing, they cansee what every house is sold
for recently, etc.
But in rural areas, especiallyas it relates to farmland, most
farms do not end up on an MLS.
There's not a nationwide MLSfor land, really.
(11:06):
So it's been a challenge, Ithink, for brokers like yourself
to say, ok, I picked up a farmin XYZ County, what are the
sales in this county?
You know how far back, can I go?
So there's fundamentally, Ithink, some differences between
the residential space and ifyou're a farmland broker or a
(11:28):
land broker.
Speaker 1 (11:29):
Right, well, and not only that, but then to be able
to understand, like, even if youdo have the data, what exactly
are we looking at?
You know, and that's anotherreal interesting part of it is,
you may have a farm that's soldfor, you know, 75% higher than
anything else we've seen.
You know.
So we need to understand whythat happened.
(11:52):
You know that may have beenthat love property that the guy
next door has been watching for,you know, years, and you know
somebody's cousin bid it up at afarm sale because he knew that
was the case, or something likethat.
You know.
So I think you know, like Isaid, love, what you guys are
doing, and and especially sinceyou know, data is is the world
(12:16):
we live in, and so the more datathat we can have, the better
off we are.
So let's take a quick break andwe will be right back.
The American Land Seller Podcastis brought to you in part by
LandHubcom.
Join us today and experiencethe expertise of LandHub's land
(12:38):
marketing professionals, whetheryou're buying or selling.
Let us show you the way in theever-evolving world of land
transactions.
Visit LandHubcom and discoverwhat the future of land
marketing looks like.
Landhubcom where your landjourney begins.
(12:58):
Okay, we're back here withCorbett Coole from Camo Ag.
You know, corbett.
Like I said, we've talked aboutthis.
I am somebody that uses this.
I've used it for several years.
I think it's a great program.
Your guys are one of the bestin the world at creating value
(13:21):
for your clients.
Not only I see them at the, atthe expos and stuff like that,
or at the conferences that I goto.
They always have the time to,you know, geek out with me on
what they're up to.
One of your best paid unpaidemployees, david Whitaker.
(13:42):
He's always Unpaid employees,david Whitaker.
He's always out there with thelatest and greatest on what you
guys are up to.
He's always fun to hang outwith.
But talk about how did you guyscome up with just continually
(14:05):
creating the feature of the week, that kind of keeping the new
stuff and even the old stuff infront of your current users,
because that's not reallysomething that's inside of
today's sales model, right, likeVerizon doesn't offer deals to
the people that are alreadyVerizon dealers type of deal.
Speaker 2 (14:21):
Yeah.
So first of all, I appreciateyou pointing out or calling out
David Whitaker.
He is a great guy has done anawesome job referring business
to us Right, and he does reallybeing an advocate for a Camelag.
So thank you, david, greatbroker.
(14:42):
So if anybody's looking forsomebody to work with, uh, give,
give David a call.
Um, you know it's we're.
We're constantly looking ways,looking for ways to improve the
platform and also, um, help uhreally just create more value
for our customers, right, and sowe're constantly improving the
(15:06):
software.
I think this is somewhat of atruism.
Software is never done right.
Right, if you have softwarethat you use that's not being
improved, it gets out of dateand it gets stale pretty quickly
.
So that applies to a couple ofthings, right.
Number one, it applies to thefeatures of this software.
(15:27):
And then two, especially foryou, kobe, it applies to the
data.
Right, like, we have toconstantly be going out there
pulling more data into theplatform more farm sales, more
data layers, auction data, etcetera.
So literally every day we'repulling data in from a variety
(15:51):
of different sources andautomatically uploading that to
the platform.
So somebody like yourself getsreally the full benefit of the
most up-to-date data on farmsales, auctions, etc.
In terms of features of theweek.
I wish I could take credit forthat.
(16:12):
I think that goes to Jesse.
On our team, we're constantlyadding new features and we don't
expect you guys to read a usermanual or go to our help center
or whatever.
So we're just trying to pushout these new capabilities to
folks and then call attention tothem.
But we're constantly improvingthings.
(16:36):
You know.
One thing I would like to pointout is we've made a huge
investment in search.
Made a huge investment insearch because you know like, uh
, when a prospective clientcalls you up on the phone, it's
usually something like hey, kobe, I got this farm I want to sell
, can you help me sell it?
You're like, okay, well, whereis it?
Well, it's in such and suchcounty.
(16:59):
I I'm not exactly sure whatroad it's on, but, uh, I've been
there a couple of times.
So then you're on a little bitof a hunt through the woods
literally to find the parcelthat they might want to sell.
So we've made a huge investmentin search.
So you can search by, obviously,the landowner's name across all
(17:19):
50 states.
You can search by mailingaddress, which normally, if
somebody's calling you up, right, you can say okay, well, where
does the tax bill go?
You can search by section,township and range.
(17:41):
You can search by county Heck,even if you just have a partial
address or a partial name,usually you can find the parcel
that you're interested in.
So anyway, that's just anexample of a feature that you
would think is not that big adeal.
But first and foremost,especially if you're a broker,
you got to find the parcel thatthe prospect has called you up
(18:01):
on to help you be able to put avalue on it.
Right Start to put a value onsomething if you don't know the
parcel.
So that's just a good example,and we've pushed out a few
features of the week, highlightsof even the search feature.
Speaker 1 (18:16):
Yeah, no, and that you know, like that, to me it's
just, it's one of those thingsthough it's, it's real easy to
get that mindset that once yousign a contract, hey, gotcha,
you know, so on to the next sale, right, and it's just, it's
refreshing, I guess, just for meto point that out there, that
unsolicited feedback, I guess,but that that just a constant
(18:40):
reminder to us that are using itthat, hey, there's more out
there than just probably whatyou guys signed up for and we,
you know, and that just that joyto be able to share with us
that that you guys have all thisrobustness to your platform.
Speaker 2 (18:53):
So so, kobe one other thing I'd like to point out.
I'm sorry to cut you off, no go, and this is.
This is a hot button for me.
Um, if you have a question,call us, we pick up the phone.
You know a lot of softwarecompanies don't pick up the
phone.
We do pick up the phone.
Uh, my team may, you know, hateme for saying this, but but I
(19:14):
do.
Uh, you know customer serviceand making sure that if somebody
does run into a problem or youhave questions, email us, give
us a call.
Heck, give me a call, I willanswer the question.
I think that's super important.
But, in addition to that, thesoftware is never done.
(19:37):
We're constantly makingimprovements to it.
But but please don't this istrue for whether you're a
customer or not a customer Giveus a call and we'll walk you
through.
We'll, we'll help youunderstand how to use the
platform.
So, but we're not afraid oftalking to our customers.
Speaker 1 (19:56):
Yeah, I think that.
Well, I mean, we've found out,that's true.
Brian Reynolds from Nebraskahere, one of our agents.
He was having an issue with,like, the way the data was
coming through and he picked upthe phone, called and I think it
was just a matter of like,there was some, the data was
flipped, the switch was flippedwrong or something, and as soon
as it was set up correctly itwas.
(20:16):
It was amazing how quickly youguys resolved it.
And so you know that's verytrue, Very easy to deal with,
and it was within like an hour,I think that we resolved it
instead of days.
So I can contest to that.
You're not lying, Pick up thephone, Ask questions, Don't be
mad, Don't go to bed mad, Justget it off your chest so that we
(20:46):
can have a good relationship.
But let's talk about what.
So we use this because we wantto make sure that.
You know this is just one tool.
There's many tools that we useto try and come up with values
on properties.
This is one of them that westart with because we want to
find the comparables.
Really, and that's kind of thisis my main tool.
(21:09):
I want to go find out what'ssold recently.
I guess that's.
That's kind of you know I Ibuild my farm in the in Camo Ag
and then immediately I go findthe comparables.
It also brings in soil datasand all this other stuff.
Is that kind of what you guys'main goal was?
(21:31):
At least for the land brokersis to try and help us find
comparables and get that soil,that land data that came along
with it, so we can build areport to help us get that value
on the property.
Is that kind of what the goalwas, or what was the initial
idea behind Camo Ag?
Speaker 2 (21:52):
Yeah, the initial idea was especially as it
pertains to brokers, but thisalso applies to appraisers as
well.
Brokers, but this also appliesto appraisers as well.
You know, being able to, atyour fingertips, identify the
comps, the comp sales, the farmsin the vicinity of the, let's
say, the subject property thatyou're trying to do a broker's
(22:13):
opinion on is very important,right?
Not all farms are created equal.
So let's talk about how youchoose from your comparable
farms, or how you choose thecomparable farms.
Well, one thing would be size,like how many acres is a
property?
Another thing would be percenttillable.
(22:34):
So obviously, we've got ourparcel layer and our farm layer,
which allows you to carve theparcel up into production and
non-production land, so thathelps you put a value on a farm.
You mentioned soils.
Obviously, there's a bigdifference between high-quality
(22:57):
soils and lower-quality soils.
There are other things, such asflooding.
Right, are we talking bottomground that floods every other
year?
Is the property well drained?
And then, obviously, the cropsthat are growing on it, right, I
mean, there can be a big swingon.
Is this land that has just had,you know, grass on it, or is it
(23:21):
corn and bean ground?
Or you cover a pretty diversearea.
So you probably see a fairamount of wheat and heck.
Maybe you even see some cottonin certain areas.
So I mean, obviously that canimpact the value of the land.
So, as a broker, what you aretrying to do is you're trying to
do a like-for-like analysis,right, farms like this have sold
(23:45):
for this amount.
And then the other thing youmentioned this earlier who were
the buyers and sellers of thoseclose-by farms, right?
So that will tell you a littlebit of did this property sell
for a lot of money?
Because it got bid up by theneighbor which you know.
(24:06):
A farm may only come up once ina generation for sale, so that
could justify a very, very highprice.
That also helps you determinewho your list of buyers might be
, right, you and I discussedwhen we were getting ready for
the call you need to give thoseneighbors a call or stop by and
(24:27):
say, hey, would you beinterested in this property?
So researching who thelandowners, the large landowners
, and who the buyers and sellersin the vicinity of a property
are.
So those are all just differentdata layers that we have in the
platform that brokers likeyourself can use.
(24:48):
Now, above and beyond that, ifyou're an ag banker and you're
using the platform, you'reprobably looking at mortgage
data.
You may also be looking at whothe producers in the area are as
well, and then obviously, ifyou're in ag seed sales or
(25:10):
something like that, youprobably care more about the
operators or the producers inthe area than just the
landowners.
So those are just examples ofdata layers that we have in the
platform that a broker likeyourself can use to help put an
accurate value on farmland.
Speaker 1 (25:28):
Yeah, and I think what's interesting is like okay,
so years ago, initially, when Igot my subscription to Camo Ag
and started using it, absolutelymy initial thought was is that
I'm building a report.
It's it's a semi-sexy reportthat I'm going to be able to
hand to my client, got mybranding on it and that it's got
(25:53):
my comparables on it.
It's got the soil data, it'sgot all this other data on it.
Since then we've all of asudden became we got to the
point where now I've got andwe've talked about this in the
break is you've got the searchfeature on here.
Now I can go to the point youjust made about.
(26:16):
I want to notify all theneighbors, right?
I want to let them know so Ican go in there and I can say I
want you know 200 addressessurrounding that property that I
can send a bold postcard tothat I can say hey, we're
selling this property.
We want to make sure you guysknow, which has now become a
part of my business model, right?
(26:37):
So now I want to let theneighbors know.
That search feature, I think,is becoming probably one of the
bigger selling points, correct?
That's become a huge feature ofKMOA.
Speaker 2 (26:50):
Yes, Search being able to find the property
quickly.
And list building being able tobuild that marketing list.
It's allowing you to serve yourcustomers in the highest
possible way, right in you.
You and I discussed previously.
Selling a farm is more thanjust pounding a sign into the
(27:11):
field and calling it a day rightand you know you can't sell
farms that way.
But if you are really, uh,trying to do your the best job
you can for your clients, it'syeah, it's pounding a sign into
the farm, but it's making surethat you are bringing an
audience around that farm, alist of buyers around that farm
(27:33):
that both live near and far.
I think one of the thingsthat's happened Kobe in the land
business, especially over thelast 10 to 15 years.
Heck, even over the last threeor four years, I think the world
has become much more aware ofthe value of farmland.
It has been a pretty darn goodinvestment.
(27:55):
Well, guess what?
The buyer of that farm thatyou're selling, that buyer could
be anywhere.
It could be in New York, itcould be in California.
So your responsibility to yourclients, and every broker's
responsibility to the client, isto get the highest possible
price and bring the largest listof buyers to that.
(28:21):
So before tools like CamelWag,it was a lot more difficult.
So we're really trying to makeyour job easier so you can spend
more time with your clients.
You mentioned the reports, themarket analysis that we create.
It's got your branding on it sothat you can do a very
(28:44):
professional job, have a workproduct that you can leave
behind with them and, uh, letthem know that you know, you
know what you're doing and Ithink, um, I think, it helps, uh
, differentiate folks likeyourself right, Like you're a
professional in this business.
You can do the best job ofvaluing a farm, so it's our job
(29:08):
to give you the best possibletools and the best possible data
and the most up-to-date data.
You know, here's a good example.
You know we spend quite a bitof time pulling auctions and
auction data into the platform.
A lot of times, especially ifyou're not in that area, you may
(29:30):
not know that a farm justclosed last week or two weeks
ago and you need that very, veryup-to-date data, if at all
possible, to put the mostaccurate value on a farm.
That's something that I think alot of people don't realize.
We are pulling a great deal ofauction data into the platform.
A lot of that has not even hitthe public records yet.
(29:53):
You could call the countyassessor.
That county assessor may noteven know yet.
Speaker 1 (29:58):
Yeah, no, I mean, and I mean I want to talk about
that when we come back from thebreak.
Let's take a quick break andwhen we come back I want to talk
about just kind of where thatdata is coming from, because you
are getting this stuff from amultitude of different places.
But if you don't mind, we'regoing to take a break and we
(30:18):
will be right back.
Speaker 4 (30:22):
Land isn't just dirt.
It's where memories are made,families are raised and
livelihoods are built.
But when it comes time to sellor buy, the weight of the
decision is heavy.
Where do you even start?
Who can you trust to guide you?
(30:49):
For too long, land transactionshave been treated like a simple
exchange Numbers on a paper, asignature on a line.
But it's more than that.
At High Point Land Company, wedon't just list land, we walk it
.
We learn its story and we findthe right buyer who understands
(31:11):
its worth.
You are not just another deal.
You are the steward ofsomething bigger and we're here
to help you navigate every stepof the way when it's time to
sell, when it's time to buy.
We're here Because land is morethan just land.
Speaker 1 (31:42):
It's your legacy all right, we are back with corbett.
Cool, from camo ag corbett.
You said to me somethinginteresting that you don't
really have a headquarters likeyou have like people hanging out
(32:04):
in like nine states or sixcountries or I don't know, like
something, like what is it ninestates?
But you're from the greatmetropolis of chicago, correct?
Speaker 2 (32:15):
yeah, so I'm, uh, based out of suburban chicago,
but we are we're one of thosefully remote companies.
You know that in the realestate business, like most real
estate brokerages are kind ofremote as well, but yeah, we're,
we're very distributed.
We do have a small office insuburban Chicago, but really a
(32:40):
remote first company.
We leaned into that with thepandemic and it's been great for
us and we do get togetherperiodically as a company.
We will typically have like aharvest day where we'll come out
to a farm and ride in combines,tractors, semis and stuff just
(33:03):
to, especially for the folksthat are not as familiar with
agriculture, although at thispoint most of the team has quite
a bit of experience now.
But, yeah, just trying to dothings to make sure that all the
employees are well educatedabout agriculture.
Speaker 1 (33:19):
Yeah, to touch and taste what it is exactly you're,
exactly what you're up to andwhy you're doing it.
That's fun.
But, yeah, we've still got acouple of offices around the
country, but I would say that alot of our agents with High
Point are remote, out on theirown little islands doing their
own things.
But no, but, uh, no, let's talkabout data.
(33:43):
Uh, that's what's the?
We're in the data age, you know, and I think we're moving into
the uh, um, what, the, the ageof uh, of what?
What's the next stage?
I don't know.
Is it artificial?
Speaker 2 (34:00):
intelligence.
Speaker 1 (34:01):
Artificial intelligence.
Is that what it is?
But we're still.
The world revolves around data.
Where exactly is the data thatyou guys are getting?
I mean, it's coming from a tonof different places, right?
You're not just sitting therewith a couple of people sitting
at a chair typing all this stuffin from reports from brokers
all over the country, rightthere's a bunch of stuff that's
(34:27):
coming in and you're getting thedata from that correct, correct
, correct.
Speaker 2 (34:29):
So we get data through a variety of different
aggregators.
There are some big nationalplayers, so we're pulling it
from two or three of the largenational players.
There are some local, morelocal data sources, for example,
(34:50):
like Land Sales Bulletin, whichI think covers, you know, nine
or 10 states.
So we've got a pretty closeworking relationship with them,
with them, and then on top ofthat, we are pulling in auction
data that is relatively realtime, so both live auctions,
(35:10):
things that are going to beauctioned into the future, you
can see those in the platform aswell as recent auctions that
have closed.
So that's like near real time.
Usually within a few days of anauction closing we'll have that
in the platform.
Then on top of that, we haveprivate data.
(35:32):
So what private data would be?
Let's say Highpoint, you canrecord all of your sales data in
the platform.
Now, the difference with thatis any private data in the
platform remains private to yourorganization.
(35:53):
So let's say you have somebodyon your team that is entering
either your sales in or justother let's say you had somebody
attend an auction.
They can record that in theplatform for your own benefit.
We do not look at the data thatyou guys are entering into the
platform or any of our customers.
Any of the data that we'repushing out to you guys.
(36:16):
That's from public sources.
And then anytime you privatelyauthor a comp data so a
comparable sale data that staysprivate to your organization.
There are some cases wherecertain organizations have
agreed to share some data, butthat's handled on a case-by-case
(36:36):
basis.
Anything you do in the platformis private to your organization.
We don't look at it, we don'tdo anything with that.
So those are the sources of thedata.
And it obviously right, becausethe counties don't report sales
instantaneously, right, but wehave both the transaction data.
(37:16):
Then we also have the countyassessor data as well and then I
think you know, kobe, for anumber of the counties we have
links directly to the countyassessor's website.
So we call them conveniencelinks.
So if you click on a parcel, ina lot of cases, if you see that
as a hyperlink, you can clickon that it will take you
directly to the county, which is.
It's a pretty cool feature tobe able to very quickly go and
(37:38):
maybe dig in a little bit deeperon a property and see if
there's anything else that youneed to know about that specific
person or that farm.
Speaker 1 (37:48):
Yeah, no, that's.
That's interesting because youknow, like I would be kind of
curious to know, like, what'sthe hierarchy?
There's gotta be like datacoming in on sales and how you
have data coming in on the samesale five different times.
(38:10):
There's got to be a way thatit'll say, oh, this is the same
one, and if there's a datadifference, does it just kick it
to somebody to make a decision?
Speaker 2 (38:30):
Yeah, so there's a couple of things.
One, when you're doing acomparable market analysis where
you're looking at sales, youcan turn different data sources
on and off right.
So you can sometimes be incertain areas where there's just
too much right.
You just want to turn off someof the sources.
(38:50):
In terms of that hierarchy Iforget exactly how we set that,
but in some cases, you know whatis interesting it can actually
be helpful to look at multiplesources on the same transaction,
because guess what Mistakeshappen right.
(39:11):
Sometimes they'll miss a parcel,sometimes perhaps the acreage
could be off Heck.
We've even seen keying errorsright where the data source that
we're pulling in.
They just flat out made amistake right.
So the combination of thosethings can make it helpful to
look at, you know, if multiplesources have the same
(39:35):
transaction.
It can actually be helpful tosee the multiple transactions.
But I'll be honest with you, Iforgot exactly how we prioritize
it.
So I'll have to get Jesse onthe phone or something with you
to see how we prioritize those.
Speaker 1 (39:51):
That's all right.
You've been pretty on top ofthings so far.
I'm going to give you this oneon a lookup, I guess.
Speaker 2 (40:00):
Well, you can ask the team.
I'm probably one of the heavierusers of the platform.
I use it quite a bit, so I feellike if you're going to sell
something, you better know howto use it.
So that applies to a lot ofdifferent things, but I'm a
pretty big user of the platformmyself.
Speaker 1 (40:21):
Yeah, it's pretty user-friendly.
I mean, if I can use it.
I always say you made it to thepoint where most people can
handle it.
So I'm going to stump you nowbecause I use the product,
(40:44):
because I'm going to.
I use the product so I want toknow, like, what would I not
know?
Or maybe what's coming up thatis exciting, that maybe we could
let people know that that'sgoing to be new.
Speaker 2 (40:50):
And the next big thing with Camelback Well, so a
few things, and one thing that,again, I just don't think people
are aware enough of is we haveinvested very heavily in search
and it is super fast, very slickand very good, and it is a
(41:14):
search across the entire country.
So both for yourself you know,you being a professional but
others who are not professionalsusing the platform, give search
a shot.
You know, I think everybodyknows how to use Google search,
but I think you will besurprised at how well it works.
(41:35):
Heck, you can do a search forsomething like search for
Walmart or search for Apple orMicrosoft, et cetera.
You will see all the parcelsthat they own in the country.
So it's really kind of crazy.
So just a shout out to search.
If you haven't used it yet, Iwould highly recommend it.
A couple of quick previews weare working on some tools that
(42:00):
will help brokers like you driveeven more engagement with your
customers and with yourprospects.
And just a little bit of aveiled you know hint, but it
will make your website even morepowerful than it is already.
(42:21):
Make your website even morepowerful than it is already and
it will hopefully help drivemore engagement with your
website and help bring in morecustomers, help bring in more
leads.
So stay tuned.
On that little bit of a sneakpeek, the last thing I'll leave
you with is Camoag is mobileresponsive, so you can use it on
(42:44):
your phone in a web browser.
That's right and it works quitewell.
You can even turn on locationservices and if you're standing
right next to a farm or whatever, you can see exactly where you
are.
If it's a section, it's easy toget you know, it's easy to you
know, get kind of confused, likewhere you're at on on a
(43:04):
property sometimes.
Uh, but we are working on somemore mobile capabilities uh to
uh to help you when you're inthe the pickup truck, uh out
there selling to folks.
So just a little bit of a sneakpeek there.
So stay tuned.
Should be coming out herepretty soon and I think you'll,
(43:25):
I think you'll like it.
It's going to help you outquite a bit.
Speaker 1 (43:29):
I'm, I'm, I'm excited to see what you guys are
working on, because I have notbeen disappointed yet and
definitely just the searchfeature is something like I
think the first time I wasintroduced to it and I heard the
price tag on it, I was a littlesticker shocked.
But when you sit down andfigure out what you get for what
(43:49):
you guys are charging, it'sridiculously reasonable, and I
think everybody in this businessI mean, it's one flat fee.
It's one flat fee if I, if Istill the same as it was.
So I don't know if you'retalking prices today or or
whether you want people just toget ahold of your team, but um,
(44:09):
um, but it's I.
I will tell you that it isprobably one of the coolest
features in in the business.
If you're looking for um, Ialways say that the the best
thing to do in this business issomething, no matter what it's
something, just go do something.
And so one of the things thatwe've incorporated in our office
(44:31):
is like, if we don't haveanything better to do, we pull
search up and we just startsearching ridiculous things and
then, you know, start contactingpeople, you know, and so one of
the you know like contactingpeople, you know, and so one of
the you know, like who's buyingstuff in whatever County you
know, and so we'll go pull up,you know we'll we'll be able to
find who's buying property rightnow in X County Nebraska or X
(44:53):
County Kansas or X CountyColorado, and, using you know
another tool that we have, wecan find those phone numbers and
we can just start calling upand talking to people about what
they're buying, what they'relooking for, and see if we can
help them.
You know, and so cause we havesearch also that we'll find out
what they're buying, so we cango make other phone calls to
find out what people want tosell.
(45:15):
You know, and so it's, you know, it's just it's a very fun tool
to use, especially if you'renosy and just want to find out
information.
It's incredible.
Speaker 2 (45:26):
Well, it's funny you mentioned that, kobe.
I should have mentioned thisPretty soon.
You'll be able to get phonenumbers and email addresses
through the platform as well, soyou won't even have to go to
another tool.
But in terms of pricing, it'sless than a tank of gas per
month.
So so it's really, especiallyfor an ag professional like
(45:50):
yourself, a broker, right.
Like dude, how many tanks ofgas do you go through a month?
Right, it's, it's a lot right,because you're driving all over
the place.
So it's, it's less than that.
It's's it's a lot Right,because you're driving all over
the place.
So it's, it's less than that,it's quite, it's quite
affordable, and the time thatyou can save, both from a
prospecting standpoint but alsojust in serving your clients,
(46:13):
it's, it's well worth the money,yeah.
Speaker 1 (46:17):
Well, and I again I don't know why.
Well, and again I don't knowwhy.
This is one of those tools thatit's just.
I almost feel like I'm almostgiving away too much by offering
(46:39):
this one up to my competition,but I highly recommend it.
I can't say enough good thingsabout what you guys are up to,
sir.
Anything else before we jumpoff here Anything we missed.
Speaker 2 (46:47):
No, I don't think so, kobe.
I really appreciate theopportunity today.
We really value your business.
We appreciate working with HighPoint.
You guys have been awesome, solook to continue to work with
you guys in the future, and ifyou ever have any ideas for
anything you would like for usto add to the platform, just
give me a.
Give me a call and we'd love totalk to you.
Speaker 1 (47:09):
That is one thing I will say before I go is I know
for a fact that you guys arevery open to um looking at any
sort of crazy ideas, because youdo pick up the phone when David
calls you.
So he has got lots of ideas.
Most of them are pretty awesome, but, uh, well, um, we are
(47:32):
going to go ahead and put yourum uh website information and
probably your company phonenumber in the show notes so that
people can get ahold of yourcompany if they're interested.
And I think, do you do a testdrive for people or just yeah,
we can do.
Speaker 2 (47:48):
Yeah, we can do trials.
If folks want to do a trial,just give us a call or drop us
an email and we'll get you setup.
Speaker 1 (47:56):
Yeah, highly recommend it.
Like I said, get a hold ofthese guys.
This is probably something youneed to have in your toolbox for
sure.
Well, once again, thankseverybody for joining us today,
and we will see you all down theroad.
Speaker 3 (48:14):
As we wrap up another episode of the American Land
Seller Podcast.
Thank you for joining us.
Visit wwwamericanlandsellercomand find us on one of your
favorite podcast platforms.
If you would be so kind and youenjoyed today's insights,
please like, subscribe, rate,follow and review us on whatever
app you are listening orwatching on.
(48:34):
Connect with us on social mediafor updates.
Until next week.
Kobe wishes you success in yourland endeavors.
God bless you and have a greatweek.
Speaker 1 (48:45):
The American Land Seller is brought to you in part
by LandHubcom.
Are you in the market for theperfect piece of land?
Look no further than LandHubcom, your solution to the biggest
challenges facing land buyersand sellers.
Today, at LandHub, we'rerevolutionizing land
transactions by effectivelyconnecting buyers and sellers.
Today, at LandHub, we'rerevolutionizing land
transactions by effectivelyconnecting buyers and sellers.
Say goodbye to the struggle offinding or marketing land for
(49:07):
sale.
We understand the power of newmedia marketing, leveraging
social media and targeted ads tobring together the ideal
audience for all property types.
Join us today and experiencethe expertise of LandHub's land
marketing professionals.
Whether you're buying orselling, let us show you the way
in the ever-evolving world ofland transactions.
(49:29):
Visit LandHubcom and discoverwhat the future of land
marketing looks like.
Landhubcom, where your landjourney begins, and High Point
Land Company.
When it comes to buying andselling land, high Point Land
Company sets the standard forexcellence across the Midwest
and beyond.
(49:49):
Our expert land specialistsbring unmatched market knowledge
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a farm, ranch, recreational oreven investment property.
We provide the expertise andintegrity you can trust.
Looking to buy or sell.
We offer a premier selection ofproperties and a marketing
(50:11):
strategy designed to get youresults, from productive
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We help you maximize yourinvestment.
Visitwwwhighpointlandcompanycom today
and experience the difference.
High Point Land Company a trueleader in land sales.
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