May 16, 2025 • 27 mins
The towing industry landscape is changing dramatically, and we're at the forefront of this transformation. In this revealing conversation, we announce the groundbreaking merger between Cardinal Legacy Towing Group and the American Towing Recovery Institute (ATRI), creating a powerful new force in towing education and operations.
Kurtis Barks, the visionary behind Cardinal Legacy Group, shares his journey from automotive repair to building a network of 13 consolidated towing companies across multiple states. What makes this merger revolutionary isn't just its scale – it's the human-centered approach driving it. Barth explains how their consolidation model delivers 18-21% pay increases, comprehensive benefits packages, and career advancement opportunities previously unavailable to many towing professionals.
The conversation takes us deep into the philosophy that "it's not about the bottom line – it's about making the bottom line better by having successful people and safe jobs." We explore how this merger addresses critical industry challenges from skyrocketing insurance costs to proper training and safety protocols. Most compelling is Bark's commitment to elevating tow operators to their rightful status as essential first responders, worthy of the same respect and protection as police and firefighters.
Perhaps most exciting is the announcement of a permanent 10-acre training facility being established west of St. Louis. This comprehensive center will offer everything from beginner training for industry newcomers to advanced recovery techniques, water extractions, and safety protocols – potentially transforming how the industry develops its workforce.
Whether you're a towing company owner considering your future, an operator looking for better working conditions, or simply interested in how innovative business models can transform traditional industries, this episode offers valuable insights into the future of towing and recovery. Join us to discover how consolidation, done right, can create better outcomes for everyone in the towing ecosystem.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
you're on the train to success with april and wes
wilburn.
I'm dj harrington, the co-host,better known as the toe doctor.
We're all on our way to thetown of proper towing and
recovery, along with ourproducer, chuck camp, in the
studio.
Don't go to the town of woulda,coulda, shoulda.
(00:25):
You coulda had done this.
You should have done that.
Listen every week tothought-provoking wisdom from
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or the number one podcast, ormaybe Amazon or wherever you get
(00:50):
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week long.
If you are a state associationand want your announcements or
upcoming state association newsannouncements or upcoming state
association news or maybe aco-show that's coming up, let us
(01:10):
know.
Our podcast studio phone numberis 706-409-5603.
I'm proud to be part of a greatteam at the american dorm
recovery institute.
Let's make 2025 our best yearever.
I will turn it to April Loomis.
Speaker 3 (01:27):
DJ.
We appreciate the warm welcomeas always and appreciate all
your efforts for the podcastToday's.
A very special podcast episodetoday Because of the
announcement that we're going tomake We've kind of made it
already, but this is theofficial announcement April.
Speaker 4 (01:43):
I'm going to ask you to go ahead and make it for us,
please we are very exciting hereat Towing News now to announce
that Cornell Legacy Towing Groupand the American Towing
Recovery Institute have mergedtogether to create an industry
leader in training towingcompanies.
The Cornell Legacy Group andATRI have announced a merger we
actually did this in Florida andit's been a work in progress
and the Carna Legacy Group andATRI have announced a merger.
(02:04):
We actually did this in Floridaand it's been a work in
progress and everything's pouredtogether.
We are partnering with JTReaser of A&A Towing, who has
taken significantly in theclassroom and hands-on along
with Wes and the ATRI trainingteam for the past two years and
lead the charge with Wes Wilburncontinuing to lend his
(02:26):
expertise to guide the nextgeneration.
Speaker 3 (02:29):
The combined entity will remain the American Towing
and Recovery Training Divisionand will be headquartered in St
Louis, where there will also beapermanent training facility
established.
The ATRI training division willleverage the strength of both
companies, expand training inthe towing industry, including
fire and rescue, accelerated andinnovative techniques, and
(02:57):
offer a larger market span forthe towing industry across the
globe.
With that being said, I'm superexcited about this.
This Cardinal Legacy TowingGroup is very forward-thinking.
I'm excited that we have theleader of the group here with us
today for an interview tointroduce himself to the
industry.
I guess present himself to someand introduce himself to others
(03:18):
.
Curtis Barth, would you give abrief introduction of yourself
to our listeners, please?
Speaker 5 (03:22):
Yeah, absolutely Good day and hope everyone's having
a great day out there and allthe listeners.
It's awesome to be a part ofsomething so great and so
amazing, and it comes from greatpeople like you listening to
this podcast that promote it andmake things happen.
So, first off, thank you toeveryone for your time and we
all have busy schedules and ittakes a lot to slow down, focus
(03:45):
and be a part of something great, but when you do uh, you can
make something amazing, andthat's kind of what started with
uh with my companies just overtwo decades ago, um, back in
2000, uh, getting started it uhwas difficult starting to make a
difference in the industry.
It was something that was apipe dream and now it's
something that's reality.
So I'm really looking forwardto making a difference in the
(04:05):
industry.
It was something that was apipe dream and now it's
something that's reality.
So I'm really looking forwardto making a difference in the
industry and making it safer andbetter for everyone involved
and also for my kids and theirkids.
Speaker 3 (04:16):
That's great that you have that vision.
Tell us how you originally gotinto the automotive repair
industry.
Speaker 5 (04:23):
Well, I started back in high school, started working
for sears automotive which, uh,dates me a little bit because
they're no longer around.
But uh, it was just a salestype job and I realized I could
probably do this stuff on my own.
So I went into business formyself.
It was unsuccessful, um, so Ihad to restart, and restarted
(04:45):
again in 2001 with the help ofmy father, and we kind of went
out of full steam.
We hit the automotive collisionand automotive repair side for
about a decade and then got intotowing about 2012, 2013 and
never looked back.
Speaker 3 (05:01):
Boy, that's a fact.
When you got involved withtowing, you got very serious
with the St Louis, Missourimarket.
Speaker 5 (05:07):
Yeah, we really wanted to make a difference.
You know it was just.
There's a lot of tow companiesout there that are small, that
need to be able to be heard, andI feel like that we could
possibly make that happen bygrowing and giving them the
right training and doing theright structure and discipline.
Everything takes training anddiscipline to be successful and
(05:27):
I think that we can provide thatand I'm looking forward to it
for many years.
Speaker 3 (05:32):
Absolutely.
The things that attracted me tothis opportunity was the fact
that you're going to keep theATRI training available to
people, whether they're part ofyour network or not.
You're what they call aconsolidator.
They're part of your network ornot.
You're what they call aconsolidator and you consolidate
many companies in that st louismarket and beyond that.
Let's talk about that a littlebit.
Speaker 5 (05:52):
You have a to b towing and then a to b towing
bullet services a and a towinguh cardinal crash crash city, uh
bald eagle lasers, which arewhich the bald eagle Cardinal
Crash City, Bald Eagle Lasers.
Speaker 3 (06:08):
The Bald Eagle and Lasers are steps into different
markets, correct?
Speaker 5 (06:12):
They are.
So Bald Eagle is in the SouthFlorida market, in Naples, and
then Lasers is one of our firstof many acquisitions in the
Kansas City market.
We are actively pursuing thatmarket very heavily, and we are
still pursuing the St Louismarket.
With 13 companies together asone, we believe that we could
make a collective difference,and that's what we're working to
(06:34):
do.
Speaker 3 (06:35):
And it shows from the results you already achieved.
One of the things that itappears to me is you're really
concerned about differentemployees at different levels in
the operation.
Talk about that a little bitand what things that, by working
together, you're doing to makefolks' lives better.
Speaker 5 (06:54):
The biggest thing is we bonus every level of the
company.
So it doesn't matter if you'resweeping floors, cleaning
urinals, or you're flippingheavy-duty trucks over tractors
and trailers or you're haulingequipment.
Whatever you're doing in theindustry and you work for us,
we're gonna bonus you based offsuccess, based off of how you
did it right and it's.
(07:15):
This is not all about thebottom line in our industry.
It's about making the bottomline better by having successful
people and safe jobs.
And safety is key and we've gotto make a difference in this
industry.
The move over movement is hugeand we've just got to push it.
Our guys are first responders,just like the policeman
environment, and I support them.
(07:35):
I serve on the board ofbackstoppers and the board of
guns and hoses and a number ofsmaller boards that all they do
is protect first responders andthere's no reason why we can't
do that for our local towdrivers.
Um, even across the midwest it'sbeing a big push and um,
something that we're reallyproud of.
Just just alone, thebackstoppers takes care of 96
(07:58):
families, everything from thesmallest bills to all the, the
education and the medical billsand the housing.
All that is paid for foreternity for folks that die in
the line of duty, but we want todo more.
We want to do more for thefolks that are in the line of
duty, that are struggling tomake the bills, make the mends,
(08:18):
eat ends meet, sorry.
So it's really important that,whatever we do, we push training
and safety and and by doingthat and collectively taking a
small company and merging with abig company, we're not a big
corporation but we're acollaboration of great people
(08:38):
and this consolidation hasworked very successfully in many
different industries and it'sdefinitely taking hold in the
towing industry.
Speaker 3 (08:46):
Personally, I see it as the future of the industry
and I've made that very clear tomany people that have asked me
about that.
One of the things is efficiencyof scales Night dispatching,
buying tires and insurancetogether.
Aren't there many opportunitiesto save money and be more
efficient?
Speaker 5 (09:05):
Yes, especially with the cost of insurance going
through the roof.
I mean, you've got competitors,insurance companies I don't
want to mention their names thatare charging tens of thousands
of dollars for one truck.
You know when you can go in andyou can do these consolidated
efforts where you become part ofa captive.
You can then create theinsurance you need.
(09:29):
We can be insured properly andbe able to afford it.
The idea that insurance isputting small companies out of
business is horrible and we'vegot to fight that, and we combat
that.
And by offering benefits to ourteam members life insurance,
health insurance, dental vision,401ks, matches at six percent,
(09:50):
things that are unheard of insome southern states we are
going to make a huge impact inthis industry and people are
going to respect the tow driverfor the way that they deserve to
be respected you know, that'salways been my uh goal was to
get the tow driver on the streetthe respect they deserve.
Speaker 3 (10:11):
One of the things that you touch on there is and a
lot of times, the one and twotruck operation and the small
family operation really hasn'tcreated a business that's good
for the family.
What they've created is a job,and not a very good one that
causes sleep deprivation andwhatnot, as they try to do it
all themselves, and I thinkthat's one of the great things
about what you folks are doingand bringing people together.
We've got to take a quick break, but after the break can we
(10:33):
talk about some of the jointefforts like that as well?
Speaker 5 (10:37):
Absolutely.
I appreciate the time.
Speaker 3 (10:39):
Thank you, We'll be right back listeners.
Speaker 4 (10:44):
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Speaker 2 (11:02):
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Speaker 6 (11:15):
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Speaker 4 (12:27):
Welcome back to Towing News Now with our great
guest, kurt Barks.
With the Cardinal Legacy Group.
We just announced at the top ofthe show that we merged
together.
We're one team now and we'rehappy to be on this team.
In the last segment, kurt, youtalked about a group called
Backstoppers and I think thatyou said this entity supports 76
(12:47):
families.
I would love to hear some moreabout that.
Speaker 5 (12:51):
Sure, absolutely so.
The best thing aboutBackstoppers is it's a group
that was designed.
It's been around for 50 plusyears and it's designed for
helping our first responders'families.
So if you were killed in theline of duty, backstoppers steps
in in the St Louis area andtakes care of all of the
families's bills housing bills,medical bills, schooling for
(13:15):
eternity.
Speaker 4 (13:17):
That's amazing.
Speaker 5 (13:20):
Yeah, so if you're, if you die in the line of duty,
your spouse is taken care of andyour kids forever.
Speaker 4 (13:26):
And how is this supported?
What and how is this supported?
What undertakings do you do tosupport this?
Speaker 5 (13:35):
So, obviously, a lot of charity events.
We do a lot of charity golftournaments.
We have one that just happenedlast week, Monday.
We have a lot of events thatare going on throughout the year
.
It just takes a huge communityeffort to push.
I serve on the board of whatthey call Guns and Hoses
community effort to push.
I serve on the board of whatthey call Guns and Hoses and we
donate $1 million and havedonated $1 million every
(13:56):
Thanksgiving for the past fouryears and we'll continue to do
so for many years to come.
Just off of the events that weput on, and it's tremendous to
see the support St Louis is sobehind it.
It's something that'sincredible for the future of law
enforcement and firstresponders and it's something I
(14:17):
want to do for the towingindustry and it's one of the
reasons why we're doing whatwe're doing with the safety.
It's our first step into makinga backstopper as a unit for the
drivers that protect us also.
Speaker 3 (14:30):
Wow, that's awesome, that really is awesome.
Speaker 5 (14:33):
It's just to tell you , we team up with a team called
Responder Rescue and that takescare of the hero network the
folks that maybe have PTSD fromdealing with burn and fire
victims and crashes and thingslike that and that is so
important also, and those arethe kind of things that I would
love to be a part of.
And you know, pat Burns, thefounder important also, and and
those are the kind of thingsthat I would love to be a part
of.
And you know, pat burns, thefounder of respond to rescue, is
(14:54):
a dear friend of mine.
Speaker 4 (14:55):
I go for them on a regular basis just to catch up
and we raise money and we raiseawareness and we're going to
make a difference and that kindof just goes to show you what I
was going to say that mostpeople leave their job, they
clock out, they go home and thenthey have their home life.
But sometimes you can't leavetheir job.
They clock out, they go homeand then they have their home
life.
But sometimes you can't leaveyour job.
If you've done something likethat, if you've dealt with a
(15:15):
burn victim or say you're apolice officer and it's a
homicide, you don't just get togo home from that.
That comes home with you.
Speaker 5 (15:24):
Yeah, and what people don't remember is when you're a
police officer, you could gofrom a three-car crash that our
tow truck drivers are there.
We're dealing with pullingbodies out and different things,
extractions to where the nextthing is a domestic violence
call.
Speaker 4 (15:37):
Yes, which is which is one of the most dangerous
situations a police officer canget into?
Speaker 5 (15:42):
Yeah, and then you go from there to a parking ticket.
So all that happens in one hour.
Speaker 4 (15:46):
Yeah.
Speaker 5 (15:48):
And imagine taking your emotions and your cortisol
levels are flying and you've gotthis going and that going and
you're supposed to be themediator.
You know, being in lawenforcement or first responder.
You got to deal with the peoplein their worst, worst times and
that's a lot sometimes andpeople just don't remember that
and they just don't give peoplegrace they don't you gotta get
(16:08):
people grace sometimes you're'recorrect.
Speaker 3 (16:12):
That's awesome with your community involvement there
at St Louis, but yourorganization is way bigger than
St Louis.
Now You've gone west to Kansasand south to South Florida.
Tell us a little bit aboutthose operations.
Speaker 5 (16:23):
Yeah, so the goal is to expand across Midwest and
then go south.
The direction of south.
We'll talk about that.
Bald Eagle is a great additionSmaller company, only had six
trucks.
Now we're at 11 trucks.
We remodeled the office,remodeled the staff by giving
them things that they didn'thave before, such as benefits
and health benefits and dentaland vision and life insurance.
(16:47):
They didn't have life insurance, so we went in and bought them
all that.
We gave them all the tool beltthey need to be successful in
life and that's what I loveabout what we can do.
So we're doing that at BaldEagle.
We are looking for moreacquisitions in South Florida as
we grow, but in the meantimewe've grown to Kansas City and
(17:07):
by taking on the Lazers Groupwas a sister company to Boland
Services, very phenomenalcompany, both phenomenal people
that were in charge and they'redear friends of mine and they
said look, kurt, we can't dowhat you're doing.
Please take our company to thenext level.
And we did and we are.
Speaker 4 (17:25):
You said in the last segment also that it's not about
the bottom line, it's aboutsafety, which I agree with with
that, but you have consideredthe bottom line for any of these
companies that you've takenover?
You've increased the bottomline of almost every employee
that is under that umbrella, andthat is something to think
about also yeah, you think aboutwhat people are making before,
(17:48):
what they're making now with us,and they make about 18% more.
Speaker 5 (17:52):
So they all got 18 to 21 percent pay increases by us
coming on board.
Speaker 4 (17:56):
And if you consider the insurance and what, maybe
they may have had insurancebefore but it might not have
covered everything.
But now it's better insurancethat's not less less
out-of-pocket money too, oh.
Speaker 5 (18:08):
It's a ton of money savings for the house, you know,
offering the HSAs and theFSASAs and just the options that
small companies can't do.
That.
Us being 300 plus team members,we get great buying power,
great buying rates, so we don'thave to charge more, we don't
have to take advantage of peopleto win, because we just simply
(18:28):
own it.
We do the right thing from thebeginning and it gives us all
these open windows and new doorsthat can be opened up just to
show people how great we can beby doing what they normally did.
So it's really cool.
It's just imagine doing your jobevery day and all of a sudden,
somebody walks in and goes don'tchange a thing, but here's a
(18:49):
nice pay increase.
And, by the way, you're doing athing, but here's a nice pay
increase and, by the way, you'redoing a phenomenal job.
Here's people that workunderneath you now, and here's
people that work with you.
And here's a sister companythat, if you get stuck in a
ditch and you don't know who tocall, you can call them for help
, you call them for advice andyou can get pulled out of that
situation by your own teammembers instead of a competitor,
(19:10):
which in our industry, a lot oftimes, competitors do help each
other, but more than likelythey won't, so we bridge that
gap.
We get rid of that gap ofcommunication.
Speaker 3 (19:21):
Which I want to say that one of the things that
attracted me to Cardinal LegacyTowing Group was their
camaraderie and willing to workwith other companies.
An example is the training thatI was doing before we we merged
.
They've been hosts.
You guys have been hosting,done an excellent job, welcoming
in the towing community, youknow, giving me a place to
produce a great class.
So that's one of the things Iliked, how you guys have always
(19:43):
been willing to work with othertow companies and we love it and
it shows.
It's just not words.
One other comment I want to sayabout Cardinal, if I could, is
it's giving me otheropportunities as well.
I'm going to stay involved withtraining with JT and some other
instructors we're bringing onboard, but I'm also going to be
involved in acquisitions andhelping with that and that's an
(20:07):
opportunity of growth for me.
So I'm extremely thankful and Ithink it's an example of you
folks got a lot going on andthere's a lot of places people
can work within your system.
I know for me it's superexciting at this age in my life
to be involved in something newlike this, so I'm just thankful
to be on board with thisopportunity.
Speaker 5 (20:29):
Well, and I think what you'll see, wes, is, the
opportunity has always beenthere, you just just didn't have
the right group of peopletogether to make it happen.
So now that we've got thatgreat group of people, it's
business as usual.
But we got to do it together,you know, and so it's not harder
, it's just smarter.
So when we work smarter and notharder, we become more
efficient, more collaborative asa team.
(20:50):
And then consolidationacquisitions they make sense and
we can go in and we we'relooking for those companies that
maybe don't have the, the nextstep set up.
They don't have the passing thetorch to a child because maybe
they don't have a family, um, sonow we can carry their legacy
(21:11):
on because we keep all the names, keep them solid in place, and
we just make them better, yeah,and you got a proven track
record of that.
Speaker 3 (21:19):
You absolutely do.
I know the group of talentyou've tracked in St Louis is
awesome.
I want to give a moment to talkabout JT Reisner for a second.
He's been involved in yourorganization very heavily but
also been excellent with thetraining.
I'm very excited he's going tohelp take things over as we work
towards this goal of apermanent training facility.
Speaker 5 (21:42):
Yeah, jt is amazing.
He is by far one of the besttow drivers, tow gentlemen I've
ever met in my life and I learnfrom him on a daily basis.
I'll never be the one that saysI know it all.
I just want to say I want to bein a room with smarter people
than me and we are, and that'sone of the things with this
podcast.
If we can get people tointeract with us and call in or
(22:04):
make notes or send messages,let's answer their questions,
let's help do things that can becollaboratively great for all
of us.
I would encourage people if youare listening to this and you
want to get involved, message us.
You know, let's go, let's getto the next level.
Let's make something amazinghappen, and it takes great
people like JT Reisner to makethat happen, and he's a voice
(22:28):
that, if you haven't met him oryou haven't talked to him or
heard him train, you should,because he is by far the best.
Speaker 3 (22:35):
He is, he absolutely is.
He's the future of training inthis industry in my eyes.
Speaker 4 (22:41):
And also I want to say about JT Reaser.
To me he's excellent in hisfield, but he's just one of the
people when he's there field,but he's just one of the people.
When he's there, he, he's theleader.
He's the leader, but he's alsothe one that's in the team, not
just the one that's the head of.
Speaker 3 (22:57):
He ain't the superstar.
Speaker 4 (22:58):
He's the leader of the team, but he ain't the
superstar but he still needs itand people have a tendency to
want to follow along and that'sjust, that's a natural thing.
That's not something that youcan really learn how to do, it
sort of something that you have,that you just kind of nurture
it in yourself and he just seemsto have those tendencies.
Speaker 3 (23:15):
So the permanent training facility.
We're working on something westof St Louis.
Speaker 5 (23:19):
Working on a 10 acre facility to be able to do water
extractions, do everything wecan do in the need of towing.
You know getting it set up sowe need input.
You know what are someinstances where our tow drivers
were stuck in a ditch, that theyneeded help, where they needed
advice or something like that.
What can we do to promote thatin training so we can train for
(23:43):
the right stuff, because ourfacility is going to be second
to none and we will have thebest training in the entire
United States?
Speaker 3 (23:50):
And we're not only going to do the kind of training
that we offer now, which isreally more continuing education
.
We're going to do bona fidetraining where we can bring
somebody in, maybe just out ofthe Army, maybe just out of
whatever trade school, whatever,and offer them what the truck
driving industry offers iscomprehensive training from A to
(24:11):
Z so they can get themselves ajob either in our network or
another network.
Speaker 5 (24:19):
Yeah, and Wes, you hit it right on the head.
The jobs and the training ofthe skilled labor is the future.
Those are the traits of thefuture.
Those jobs have to exist for usto win as a society yes you
know it doesn't.
We don't need any more guys andgals behind the computer sitting
at a desk.
We need guys and gals out there, and I say gals so we're here
(24:43):
to know that I have a lot oflady tow drivers and it's.
It's something that you know it.
This is not a man's game.
This is a boys' girls' gameworld.
Let's go to work, guys and gals.
Let's all do it together.
You know, call to action.
Let's get everyone off ourbutts.
Show me the talent that you gotand let's put it to work.
Speaker 3 (25:04):
Yes, absolutely.
It's a male-female environment.
I've noticed at your companiesand one of the things I've
always appreciated is you hadproper uniforms for everybody,
because that can be a challengesometimes, but everybody has a
proper uniform in which theylook professional and can look
neat, right.
Speaker 5 (25:21):
So that's You've got to have that.
Everything starts with yourappearance.
That's right.
You know how you do somethingis how you do everything.
You know if you show up on time, you show up looking the part,
then you've got the talent toback it up everybody's safe.
Speaker 3 (25:40):
Everybody wins Absolutely.
Speaker 5 (25:41):
And we all get off the road safe that night or that
day, and at the end of the day,that's what really matters,
isn't it?
Absolutely.
We all want to get home to ourfamilies, get home to the ones
that love us.
Speaker 3 (25:55):
Yes, sir, yes, sir.
Well, curtis, I want to thankyou for giving us some time for
this interview.
We definitely want to have youback.
What closing comments can youshare with us?
Speaker 5 (26:04):
Well, I think the biggest thing to close on is
moving forward.
What can you do to help?
What can you do to be a part ofthings in the future?
What do you want to do?
Do you want to sit back andlisten to this podcast and take
it in and do nothing, or do youwant to be a part of it?
And I challenge everyone to bea part of it.
I challenge everyone to get offour butts, put our talents to
work.
Let's put the right skill inthe right places.
(26:25):
Let's make sure we're safe.
Let's make a difference in thisindustry.
Let's make a difference in thisworld and dang it every single
day we wake up.
It's the next opportunity towin, so pull it together, let's
work hard, let's work goodtogether and let's stay safe and
let's make towing great again.
Speaker 3 (26:43):
God bless America.
I wish I could play the StarSpangled Banner right now.
Speaker 4 (26:47):
Or at least a little bit of Lee Greenwood in the
background.
Something Thank, or at least alittle bit of Lee Greenwood in
the background, something.
Speaker 3 (26:51):
Thank you, I would love that.
Thank you, curtis.
Excellent interview.
We'll have you back soon.
Okay, sounds good guys.
Thank you for this opportunity.
Thank you.
you're on the train to success with april and wes
wilburn.
I'm dj harrington, the co-host,better known as the toe doctor.
We're all on our way to thetown of proper towing and
recovery, along with ourproducer, chuck camp, in the
studio.
Don't go to the town of woulda,coulda, shoulda.
(00:25):
You coulda had done this.
You should have done that.
Listen every week tothought-provoking wisdom from
great guests.
So if you have Spotify, itunes,pandora, stitcher, iheartmedia
or the number one podcast, ormaybe Amazon or wherever you get
(00:50):
your podcasts, turn in onWednesday and be turned on all
week long.
If you are a state associationand want your announcements or
upcoming state association newsannouncements or upcoming state
association news or maybe aco-show that's coming up, let us
(01:10):
know.
Our podcast studio phone numberis 706-409-5603.
I'm proud to be part of a greatteam at the american dorm
recovery institute.
Let's make 2025 our best yearever.
I will turn it to April Loomis.
Speaker 3 (01:27):
DJ.
We appreciate the warm welcomeas always and appreciate all
your efforts for the podcastToday's.
A very special podcast episodetoday Because of the
announcement that we're going tomake We've kind of made it
already, but this is theofficial announcement April.
Speaker 4 (01:43):
I'm going to ask you to go ahead and make it for us,
please we are very exciting hereat Towing News now to announce
that Cornell Legacy Towing Groupand the American Towing
Recovery Institute have mergedtogether to create an industry
leader in training towingcompanies.
The Cornell Legacy Group andATRI have announced a merger we
actually did this in Florida andit's been a work in progress
and the Carna Legacy Group andATRI have announced a merger.
(02:04):
We actually did this in Floridaand it's been a work in
progress and everything's pouredtogether.
We are partnering with JTReaser of A&A Towing, who has
taken significantly in theclassroom and hands-on along
with Wes and the ATRI trainingteam for the past two years and
lead the charge with Wes Wilburncontinuing to lend his
(02:26):
expertise to guide the nextgeneration.
Speaker 3 (02:29):
The combined entity will remain the American Towing
and Recovery Training Divisionand will be headquartered in St
Louis, where there will also beapermanent training facility
established.
The ATRI training division willleverage the strength of both
companies, expand training inthe towing industry, including
fire and rescue, accelerated andinnovative techniques, and
(02:57):
offer a larger market span forthe towing industry across the
globe.
With that being said, I'm superexcited about this.
This Cardinal Legacy TowingGroup is very forward-thinking.
I'm excited that we have theleader of the group here with us
today for an interview tointroduce himself to the
industry.
I guess present himself to someand introduce himself to others
(03:18):
.
Curtis Barth, would you give abrief introduction of yourself
to our listeners, please?
Speaker 5 (03:22):
Yeah, absolutely Good day and hope everyone's having
a great day out there and allthe listeners.
It's awesome to be a part ofsomething so great and so
amazing, and it comes from greatpeople like you listening to
this podcast that promote it andmake things happen.
So, first off, thank you toeveryone for your time and we
all have busy schedules and ittakes a lot to slow down, focus
(03:45):
and be a part of something great, but when you do uh, you can
make something amazing, andthat's kind of what started with
uh with my companies just overtwo decades ago, um, back in
2000, uh, getting started it uhwas difficult starting to make a
difference in the industry.
It was something that was apipe dream and now it's
something that's reality.
So I'm really looking forwardto making a difference in the
(04:05):
industry.
It was something that was apipe dream and now it's
something that's reality.
So I'm really looking forwardto making a difference in the
industry and making it safer andbetter for everyone involved
and also for my kids and theirkids.
Speaker 3 (04:16):
That's great that you have that vision.
Tell us how you originally gotinto the automotive repair
industry.
Speaker 5 (04:23):
Well, I started back in high school, started working
for sears automotive which, uh,dates me a little bit because
they're no longer around.
But uh, it was just a salestype job and I realized I could
probably do this stuff on my own.
So I went into business formyself.
It was unsuccessful, um, so Ihad to restart, and restarted
(04:45):
again in 2001 with the help ofmy father, and we kind of went
out of full steam.
We hit the automotive collisionand automotive repair side for
about a decade and then got intotowing about 2012, 2013 and
never looked back.
Speaker 3 (05:01):
Boy, that's a fact.
When you got involved withtowing, you got very serious
with the St Louis, Missourimarket.
Speaker 5 (05:07):
Yeah, we really wanted to make a difference.
You know it was just.
There's a lot of tow companiesout there that are small, that
need to be able to be heard, andI feel like that we could
possibly make that happen bygrowing and giving them the
right training and doing theright structure and discipline.
Everything takes training anddiscipline to be successful and
(05:27):
I think that we can provide thatand I'm looking forward to it
for many years.
Speaker 3 (05:32):
Absolutely.
The things that attracted me tothis opportunity was the fact
that you're going to keep theATRI training available to
people, whether they're part ofyour network or not.
You're what they call aconsolidator.
They're part of your network ornot.
You're what they call aconsolidator and you consolidate
many companies in that st louismarket and beyond that.
Let's talk about that a littlebit.
Speaker 5 (05:52):
You have a to b towing and then a to b towing
bullet services a and a towinguh cardinal crash crash city, uh
bald eagle lasers, which arewhich the bald eagle Cardinal
Crash City, Bald Eagle Lasers.
Speaker 3 (06:08):
The Bald Eagle and Lasers are steps into different
markets, correct?
Speaker 5 (06:12):
They are.
So Bald Eagle is in the SouthFlorida market, in Naples, and
then Lasers is one of our firstof many acquisitions in the
Kansas City market.
We are actively pursuing thatmarket very heavily, and we are
still pursuing the St Louismarket.
With 13 companies together asone, we believe that we could
make a collective difference,and that's what we're working to
(06:34):
do.
Speaker 3 (06:35):
And it shows from the results you already achieved.
One of the things that itappears to me is you're really
concerned about differentemployees at different levels in
the operation.
Talk about that a little bitand what things that, by working
together, you're doing to makefolks' lives better.
Speaker 5 (06:54):
The biggest thing is we bonus every level of the
company.
So it doesn't matter if you'resweeping floors, cleaning
urinals, or you're flippingheavy-duty trucks over tractors
and trailers or you're haulingequipment.
Whatever you're doing in theindustry and you work for us,
we're gonna bonus you based offsuccess, based off of how you
did it right and it's.
(07:15):
This is not all about thebottom line in our industry.
It's about making the bottomline better by having successful
people and safe jobs.
And safety is key and we've gotto make a difference in this
industry.
The move over movement is hugeand we've just got to push it.
Our guys are first responders,just like the policeman
environment, and I support them.
(07:35):
I serve on the board ofbackstoppers and the board of
guns and hoses and a number ofsmaller boards that all they do
is protect first responders andthere's no reason why we can't
do that for our local towdrivers.
Um, even across the midwest it'sbeing a big push and um,
something that we're reallyproud of.
Just just alone, thebackstoppers takes care of 96
(07:58):
families, everything from thesmallest bills to all the, the
education and the medical billsand the housing.
All that is paid for foreternity for folks that die in
the line of duty, but we want todo more.
We want to do more for thefolks that are in the line of
duty, that are struggling tomake the bills, make the mends,
(08:18):
eat ends meet, sorry.
So it's really important that,whatever we do, we push training
and safety and and by doingthat and collectively taking a
small company and merging with abig company, we're not a big
corporation but we're acollaboration of great people
(08:38):
and this consolidation hasworked very successfully in many
different industries and it'sdefinitely taking hold in the
towing industry.
Speaker 3 (08:46):
Personally, I see it as the future of the industry
and I've made that very clear tomany people that have asked me
about that.
One of the things is efficiencyof scales Night dispatching,
buying tires and insurancetogether.
Aren't there many opportunitiesto save money and be more
efficient?
Speaker 5 (09:05):
Yes, especially with the cost of insurance going
through the roof.
I mean, you've got competitors,insurance companies I don't
want to mention their names thatare charging tens of thousands
of dollars for one truck.
You know when you can go in andyou can do these consolidated
efforts where you become part ofa captive.
You can then create theinsurance you need.
(09:29):
We can be insured properly andbe able to afford it.
The idea that insurance isputting small companies out of
business is horrible and we'vegot to fight that, and we combat
that.
And by offering benefits to ourteam members life insurance,
health insurance, dental vision,401ks, matches at six percent,
(09:50):
things that are unheard of insome southern states we are
going to make a huge impact inthis industry and people are
going to respect the tow driverfor the way that they deserve to
be respected you know, that'salways been my uh goal was to
get the tow driver on the streetthe respect they deserve.
Speaker 3 (10:11):
One of the things that you touch on there is and a
lot of times, the one and twotruck operation and the small
family operation really hasn'tcreated a business that's good
for the family.
What they've created is a job,and not a very good one that
causes sleep deprivation andwhatnot, as they try to do it
all themselves, and I thinkthat's one of the great things
about what you folks are doingand bringing people together.
We've got to take a quick break, but after the break can we
(10:33):
talk about some of the jointefforts like that as well?
Speaker 5 (10:37):
Absolutely.
I appreciate the time.
Speaker 3 (10:39):
Thank you, We'll be right back listeners.
Speaker 4 (10:44):
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Speaker 2 (11:02):
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Speaker 6 (11:15):
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Speaker 4 (12:27):
Welcome back to Towing News Now with our great
guest, kurt Barks.
With the Cardinal Legacy Group.
We just announced at the top ofthe show that we merged
together.
We're one team now and we'rehappy to be on this team.
In the last segment, kurt, youtalked about a group called
Backstoppers and I think thatyou said this entity supports 76
(12:47):
families.
I would love to hear some moreabout that.
Speaker 5 (12:51):
Sure, absolutely so.
The best thing aboutBackstoppers is it's a group
that was designed.
It's been around for 50 plusyears and it's designed for
helping our first responders'families.
So if you were killed in theline of duty, backstoppers steps
in in the St Louis area andtakes care of all of the
families's bills housing bills,medical bills, schooling for
(13:15):
eternity.
Speaker 4 (13:17):
That's amazing.
Speaker 5 (13:20):
Yeah, so if you're, if you die in the line of duty,
your spouse is taken care of andyour kids forever.
Speaker 4 (13:26):
And how is this supported?
What and how is this supported?
What undertakings do you do tosupport this?
Speaker 5 (13:35):
So, obviously, a lot of charity events.
We do a lot of charity golftournaments.
We have one that just happenedlast week, Monday.
We have a lot of events thatare going on throughout the year
.
It just takes a huge communityeffort to push.
I serve on the board of whatthey call Guns and Hoses
community effort to push.
I serve on the board of whatthey call Guns and Hoses and we
donate $1 million and havedonated $1 million every
(13:56):
Thanksgiving for the past fouryears and we'll continue to do
so for many years to come.
Just off of the events that weput on, and it's tremendous to
see the support St Louis is sobehind it.
It's something that'sincredible for the future of law
enforcement and firstresponders and it's something I
(14:17):
want to do for the towingindustry and it's one of the
reasons why we're doing whatwe're doing with the safety.
It's our first step into makinga backstopper as a unit for the
drivers that protect us also.
Speaker 3 (14:30):
Wow, that's awesome, that really is awesome.
Speaker 5 (14:33):
It's just to tell you , we team up with a team called
Responder Rescue and that takescare of the hero network the
folks that maybe have PTSD fromdealing with burn and fire
victims and crashes and thingslike that and that is so
important also, and those arethe kind of things that I would
love to be a part of.
And you know, pat Burns, thefounder important also, and and
those are the kind of thingsthat I would love to be a part
of.
And you know, pat burns, thefounder of respond to rescue, is
(14:54):
a dear friend of mine.
Speaker 4 (14:55):
I go for them on a regular basis just to catch up
and we raise money and we raiseawareness and we're going to
make a difference and that kindof just goes to show you what I
was going to say that mostpeople leave their job, they
clock out, they go home and thenthey have their home life.
But sometimes you can't leavetheir job.
They clock out, they go homeand then they have their home
life.
But sometimes you can't leaveyour job.
If you've done something likethat, if you've dealt with a
(15:15):
burn victim or say you're apolice officer and it's a
homicide, you don't just get togo home from that.
That comes home with you.
Speaker 5 (15:24):
Yeah, and what people don't remember is when you're a
police officer, you could gofrom a three-car crash that our
tow truck drivers are there.
We're dealing with pullingbodies out and different things,
extractions to where the nextthing is a domestic violence
call.
Speaker 4 (15:37):
Yes, which is which is one of the most dangerous
situations a police officer canget into?
Speaker 5 (15:42):
Yeah, and then you go from there to a parking ticket.
So all that happens in one hour.
Speaker 4 (15:46):
Yeah.
Speaker 5 (15:48):
And imagine taking your emotions and your cortisol
levels are flying and you've gotthis going and that going and
you're supposed to be themediator.
You know, being in lawenforcement or first responder.
You got to deal with the peoplein their worst, worst times and
that's a lot sometimes andpeople just don't remember that
and they just don't give peoplegrace they don't you gotta get
(16:08):
people grace sometimes you're'recorrect.
Speaker 3 (16:12):
That's awesome with your community involvement there
at St Louis, but yourorganization is way bigger than
St Louis.
Now You've gone west to Kansasand south to South Florida.
Tell us a little bit aboutthose operations.
Speaker 5 (16:23):
Yeah, so the goal is to expand across Midwest and
then go south.
The direction of south.
We'll talk about that.
Bald Eagle is a great additionSmaller company, only had six
trucks.
Now we're at 11 trucks.
We remodeled the office,remodeled the staff by giving
them things that they didn'thave before, such as benefits
and health benefits and dentaland vision and life insurance.
(16:47):
They didn't have life insurance, so we went in and bought them
all that.
We gave them all the tool beltthey need to be successful in
life and that's what I loveabout what we can do.
So we're doing that at BaldEagle.
We are looking for moreacquisitions in South Florida as
we grow, but in the meantimewe've grown to Kansas City and
(17:07):
by taking on the Lazers Groupwas a sister company to Boland
Services, very phenomenalcompany, both phenomenal people
that were in charge and they'redear friends of mine and they
said look, kurt, we can't dowhat you're doing.
Please take our company to thenext level.
And we did and we are.
Speaker 4 (17:25):
You said in the last segment also that it's not about
the bottom line, it's aboutsafety, which I agree with with
that, but you have consideredthe bottom line for any of these
companies that you've takenover?
You've increased the bottomline of almost every employee
that is under that umbrella, andthat is something to think
about also yeah, you think aboutwhat people are making before,
(17:48):
what they're making now with us,and they make about 18% more.
Speaker 5 (17:52):
So they all got 18 to 21 percent pay increases by us
coming on board.
Speaker 4 (17:56):
And if you consider the insurance and what, maybe
they may have had insurancebefore but it might not have
covered everything.
But now it's better insurancethat's not less less
out-of-pocket money too, oh.
Speaker 5 (18:08):
It's a ton of money savings for the house, you know,
offering the HSAs and theFSASAs and just the options that
small companies can't do.
That.
Us being 300 plus team members,we get great buying power,
great buying rates, so we don'thave to charge more, we don't
have to take advantage of peopleto win, because we just simply
(18:28):
own it.
We do the right thing from thebeginning and it gives us all
these open windows and new doorsthat can be opened up just to
show people how great we can beby doing what they normally did.
So it's really cool.
It's just imagine doing your jobevery day and all of a sudden,
somebody walks in and goes don'tchange a thing, but here's a
(18:49):
nice pay increase.
And, by the way, you're doing athing, but here's a nice pay
increase and, by the way, you'redoing a phenomenal job.
Here's people that workunderneath you now, and here's
people that work with you.
And here's a sister companythat, if you get stuck in a
ditch and you don't know who tocall, you can call them for help
, you call them for advice andyou can get pulled out of that
situation by your own teammembers instead of a competitor,
(19:10):
which in our industry, a lot oftimes, competitors do help each
other, but more than likelythey won't, so we bridge that
gap.
We get rid of that gap ofcommunication.
Speaker 3 (19:21):
Which I want to say that one of the things that
attracted me to Cardinal LegacyTowing Group was their
camaraderie and willing to workwith other companies.
An example is the training thatI was doing before we we merged
.
They've been hosts.
You guys have been hosting,done an excellent job, welcoming
in the towing community, youknow, giving me a place to
produce a great class.
So that's one of the things Iliked, how you guys have always
(19:43):
been willing to work with othertow companies and we love it and
it shows.
It's just not words.
One other comment I want to sayabout Cardinal, if I could, is
it's giving me otheropportunities as well.
I'm going to stay involved withtraining with JT and some other
instructors we're bringing onboard, but I'm also going to be
involved in acquisitions andhelping with that and that's an
(20:07):
opportunity of growth for me.
So I'm extremely thankful and Ithink it's an example of you
folks got a lot going on andthere's a lot of places people
can work within your system.
I know for me it's superexciting at this age in my life
to be involved in something newlike this, so I'm just thankful
to be on board with thisopportunity.
Speaker 5 (20:29):
Well, and I think what you'll see, wes, is, the
opportunity has always beenthere, you just just didn't have
the right group of peopletogether to make it happen.
So now that we've got thatgreat group of people, it's
business as usual.
But we got to do it together,you know, and so it's not harder
, it's just smarter.
So when we work smarter and notharder, we become more
efficient, more collaborative asa team.
(20:50):
And then consolidationacquisitions they make sense and
we can go in and we we'relooking for those companies that
maybe don't have the, the nextstep set up.
They don't have the passing thetorch to a child because maybe
they don't have a family, um, sonow we can carry their legacy
(21:11):
on because we keep all the names, keep them solid in place, and
we just make them better, yeah,and you got a proven track
record of that.
Speaker 3 (21:19):
You absolutely do.
I know the group of talentyou've tracked in St Louis is
awesome.
I want to give a moment to talkabout JT Reisner for a second.
He's been involved in yourorganization very heavily but
also been excellent with thetraining.
I'm very excited he's going tohelp take things over as we work
towards this goal of apermanent training facility.
Speaker 5 (21:42):
Yeah, jt is amazing.
He is by far one of the besttow drivers, tow gentlemen I've
ever met in my life and I learnfrom him on a daily basis.
I'll never be the one that saysI know it all.
I just want to say I want to bein a room with smarter people
than me and we are, and that'sone of the things with this
podcast.
If we can get people tointeract with us and call in or
(22:04):
make notes or send messages,let's answer their questions,
let's help do things that can becollaboratively great for all
of us.
I would encourage people if youare listening to this and you
want to get involved, message us.
You know, let's go, let's getto the next level.
Let's make something amazinghappen, and it takes great
people like JT Reisner to makethat happen, and he's a voice
(22:28):
that, if you haven't met him oryou haven't talked to him or
heard him train, you should,because he is by far the best.
Speaker 3 (22:35):
He is, he absolutely is.
He's the future of training inthis industry in my eyes.
Speaker 4 (22:41):
And also I want to say about JT Reaser.
To me he's excellent in hisfield, but he's just one of the
people when he's there field,but he's just one of the people.
When he's there, he, he's theleader.
He's the leader, but he's alsothe one that's in the team, not
just the one that's the head of.
Speaker 3 (22:57):
He ain't the superstar.
Speaker 4 (22:58):
He's the leader of the team, but he ain't the
superstar but he still needs itand people have a tendency to
want to follow along and that'sjust, that's a natural thing.
That's not something that youcan really learn how to do, it
sort of something that you have,that you just kind of nurture
it in yourself and he just seemsto have those tendencies.
Speaker 3 (23:15):
So the permanent training facility.
We're working on something westof St Louis.
Speaker 5 (23:19):
Working on a 10 acre facility to be able to do water
extractions, do everything wecan do in the need of towing.
You know getting it set up sowe need input.
You know what are someinstances where our tow drivers
were stuck in a ditch, that theyneeded help, where they needed
advice or something like that.
What can we do to promote thatin training so we can train for
(23:43):
the right stuff, because ourfacility is going to be second
to none and we will have thebest training in the entire
United States?
Speaker 3 (23:50):
And we're not only going to do the kind of training
that we offer now, which isreally more continuing education
.
We're going to do bona fidetraining where we can bring
somebody in, maybe just out ofthe Army, maybe just out of
whatever trade school, whatever,and offer them what the truck
driving industry offers iscomprehensive training from A to
(24:11):
Z so they can get themselves ajob either in our network or
another network.
Speaker 5 (24:19):
Yeah, and Wes, you hit it right on the head.
The jobs and the training ofthe skilled labor is the future.
Those are the traits of thefuture.
Those jobs have to exist for usto win as a society yes you
know it doesn't.
We don't need any more guys andgals behind the computer sitting
at a desk.
We need guys and gals out there, and I say gals so we're here
(24:43):
to know that I have a lot oflady tow drivers and it's.
It's something that you know it.
This is not a man's game.
This is a boys' girls' gameworld.
Let's go to work, guys and gals.
Let's all do it together.
You know, call to action.
Let's get everyone off ourbutts.
Show me the talent that you gotand let's put it to work.
Speaker 3 (25:04):
Yes, absolutely.
It's a male-female environment.
I've noticed at your companiesand one of the things I've
always appreciated is you hadproper uniforms for everybody,
because that can be a challengesometimes, but everybody has a
proper uniform in which theylook professional and can look
neat, right.
Speaker 5 (25:21):
So that's You've got to have that.
Everything starts with yourappearance.
That's right.
You know how you do somethingis how you do everything.
You know if you show up on time, you show up looking the part,
then you've got the talent toback it up everybody's safe.
Speaker 3 (25:40):
Everybody wins Absolutely.
Speaker 5 (25:41):
And we all get off the road safe that night or that
day, and at the end of the day,that's what really matters,
isn't it?
Absolutely.
We all want to get home to ourfamilies, get home to the ones
that love us.
Speaker 3 (25:55):
Yes, sir, yes, sir.
Well, curtis, I want to thankyou for giving us some time for
this interview.
We definitely want to have youback.
What closing comments can youshare with us?
Speaker 5 (26:04):
Well, I think the biggest thing to close on is
moving forward.
What can you do to help?
What can you do to be a part ofthings in the future?
What do you want to do?
Do you want to sit back andlisten to this podcast and take
it in and do nothing, or do youwant to be a part of it?
And I challenge everyone to bea part of it.
I challenge everyone to get offour butts, put our talents to
work.
Let's put the right skill inthe right places.
(26:25):
Let's make sure we're safe.
Let's make a difference in thisindustry.
Let's make a difference in thisworld and dang it every single
day we wake up.
It's the next opportunity towin, so pull it together, let's
work hard, let's work goodtogether and let's stay safe and
let's make towing great again.
Speaker 3 (26:43):
God bless America.
I wish I could play the StarSpangled Banner right now.
Speaker 4 (26:47):
Or at least a little bit of Lee Greenwood in the
background.
Something Thank, or at least alittle bit of Lee Greenwood in
the background, something.
Speaker 3 (26:51):
Thank you, I would love that.
Thank you, curtis.
Excellent interview.
We'll have you back soon.
Okay, sounds good guys.
Thank you for this opportunity.
Thank you.
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