In this special episode, Americana Podcast steps beyond music to examine another vital thread of American culture: fashion. Host Robert Earl Keen sits down with Roger and Jackie Chieffalo, founders of Chieffalo Americana, a Fort Worth-based western outfitter reimagining classic style for the modern age.
Together, they explore:
The origins of Chieffalo Americana and how a shared love of tailoring sparked a creative partnership
How fashion, like music, plays a key role in expressing cultural identity
The intersection of heritage, craftsmanship, and urban influence in their designs
The evolution of stagewear and trends in the Americana scene
Why their approach favors quality, intentionality, and timelessness over fast fashion
Whether you're a music lover, fashion enthusiast, or cultural observer, this episode reveals how style and storytelling go hand in hand—and why Americana is more than a genre, it’s a way of life.
Guests: Roger and Jackie Chieffalo
Location: Fort Worth, Texas
Brand Featured: Chieffalo Americana
Episodes and Bonus content available on YOUTUBE!
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Have questions or suggestions? Email
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