July 5, 2024 • 18 mins
How would you like to master the art of email marketing and elevate your business to new heights? In this episode of "Amigas, Let's Talk," I, Damaris Ramirez, uncover the transformative power of owning your email list. We cover how a well-maintained list can lead to higher conversion rates, build trust, and foster lasting loyalty with your audience. By keeping your emails concise yet impactful, and communicating regularly, you can significantly improve customer retention and access invaluable analytics to tailor your strategies.
Ready to craft newsletters that your audience can't wait to open? Learn the secrets of engaging content, from personal updates and industry insights to book recommendations and exclusive promotions. Discover the ideal timing and length for your newsletters, and get the lowdown on top email marketing platforms like MailChimp, ConvertKit, and Kajabi. Plus, get inspired by successful companies like the Honest Company and Spanx to elevate your newsletter game. So grab your coffee or tea, settle in, and let's talk about growing your business with effective email marketing and newsletters!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hello and welcome to Amigas, let's Talk, the show
where we discuss life andbusiness and everything in
between.
I am your host, damaris Ramirez, and every week, we will bring
you stories and insights,hopefully to inspire you to
think differently.
My goal is that every womanlives her best life.
So, amiga, grab a cup of coffeeor tea and let's talk.
(00:22):
Amiga, today let's talk abouttwo powerful tools that can help
you grow your business, andthat's having an email list and
having a newsletter, and so Iwant to discuss, like what the
benefits are, the specifics ofsetting them up, what platforms
are out there, specifically theones that I use, and why you
(00:45):
shouldn't solely rely on socialmedia platforms like Facebook
and Instagram to have yoursubscribers in, to have your
audience.
So let's talk about why it'simportant.
The primary reason for havingan email list and a newsletter
is because you have ownership.
When you build your mailinglist, you're going to own the
(01:06):
contact information of yoursubscribers, and when you're
dealing with social mediaplatforms, the algorithm and
policy changes.
They can drastically impactyour reach and your engagement.
So that doesn't give you directaccess to your audience.
But if you start creating anemail list, you will have that
(01:27):
option to be able to reach themto them whenever you want.
So let's talk about some ofthese benefits.
Number one of you having anemail list is it can create
audience building.
So you want to start collectingemail addresses as soon as
possible from your firstcustomer.
You know, immediately after youcreate that website and they
(01:49):
give you that one email listwith your company name, start
sending out emails to yourcustomers.
You know even the ones thathave previously purchased,
because a lot of times we'llstart a business.
Maybe you don't even do awebsite, so by the time that you
don't even do a website, so bythe time that you do, you
(02:11):
already have customers.
Even the people that you maybegave out some samples to,
they're your customers.
So add them to the email list.
Start sending them emails withthat email address so that they
know even if it's family andfriends that you have an
official email address.
The next one is directcommunication.
(02:31):
Right, you're going to be ableto send personalized messages
directly to your customers'inboxes.
You're going to have, throughemail, a direct line of
communication.
That's going to be morepersonal and engaging for your
customers.
So the next thing is you canget higher conversion rates
through emails.
Usually, people are more likelyto take action on an email,
(02:52):
whether it's through purchasingor signing up for an event, or
maybe there's a free resourcethat you're providing and
they're going to download it andthrough these communications.
Next thing you're going to dois you're going to build trust
and loyalty with these customers, so regularly sending valuable
content through your email orthrough a newsletter.
(03:13):
This is going to help youestablish authority and build
trust with your audience, andthe loyalty is then going to
translate into repeat customers.
You know business referrals, soyou want to continuously have
contact with them.
You're also going to get betteranalytics through email
(03:33):
marketing platforms.
They're going to offer youanalytics, so you're going to be
able to track what are the openrates, like how many people
that receive your email openedyour email click through rates.
Do you have something embeddedin your email that you want them
to click to right?
Maybe you have a call to actionyou want to say click here and
(03:55):
it'll give you the informationas to how many people went that
extra step, and it could giveyou other metrics too.
So this data is going to helpyou understand how your content
is resonating with your customerand your audience.
That way, then, you can adjustyour strategies accordingly,
based on you know, maybe you usea different color for an ad,
(04:18):
maybe you offer a differentspecial to certain areas.
You're going to be able to say,well, you know they like this
better, or you know this colorin this ad worked better, so
you're going to be able to thendo some adjustments with your
marketing strategy.
And then the last one is, ofcourse, you're going to be able
(04:39):
to do better customer retention.
If you're using a newsletter,people like to stay informed
about new products, upcomingevents, special promotions.
The other thing is this isgoing to keep your brand on top
of the mind of your customer andthen also encourage that repeat
business the mind of yourcustomer and then also encourage
(05:01):
that repeat business.
The frequency of sending emailsto customers can vary, really,
from industry to industry andwhat your specific business goal
is, but there are some generalguidelines based on some testing
that has been done by eitherMailChimp or HubSpot, and so
what they say is usually themost common frequency is going
(05:22):
to be your weekly email for mostbusinesses.
So you can send one email onetime a week just to keep your
audience engaged withoutoverwhelming them.
And you could also if youdecided.
Well, you know, one time a weekis too much.
You can also do bi-weekly, andthat might be if you're starting
out new.
Maybe you don't have enoughcontent.
(05:43):
Then maybe the bi-weekly isgoing to be more effective for
you.
Sometimes I get questions.
Well, if I'm sending out theseemails to Maris, what would you
recommend would be the optimallength for a business email?
And the most important thing iswhat the content is?
Right, because you don't wantto just have content that's not
(06:04):
relevant to your customer.
So as long as you know thatyour content is going to be
informative for your customer,then your word count should be
typically between 50 and 125words, and there has been
studies that an analysis I haveshown.
With between 50 and 125 words,you're going to get about a 50%
(06:29):
response and that's pretty good.
You're not going to always get100% response and you'll see
that via your analytics.
And if you're thinking of it,okay, not just word count,
reading time, right, how long isit going to take them to read
your email?
So it should take them aboutone to two minutes often for
(06:50):
that to be the most effective.
People are busy, so you knowthey want to make sure that they
can you know that your email iseasy to read, that it's
skimmable, clear, concisesentences.
You could even do bullets justfor easier reading.
Okay, let's talk aboutnewsletters, the specifics about
(07:11):
newsletter, whether it's thefrequency, the length, the
platform suggestions.
So really, frequency, thatreally depends on how much time
you have.
So a good starting point is tosend a newsletter bi-weekly and,
of course, if you could weeklywould be more ideal, but aim for
(07:33):
bi-weekly because consistencyis going to be key.
You want to choose a frequencythat you can maintain.
So, for example, mine, weekly,bi-weekly, because consistency
is going to be key.
You want to choose a frequencythat you can maintain.
So, for example, mine, weekly.
Bi-weekly is just too much forme because I have a lot going on
.
So I usually send my newsletterquarterly.
And then the other thing is, Iam able to tie it to seasons.
(07:53):
But, more importantly, most ofmy courses are extensive and
they're long, so I usually getaround two newsletters within a
course cycle, so I can kind oftalk about how it's going.
I can talk about what's comingas far as the new courses.
So that's what really worksbest for me.
(08:14):
I would also suggest that youname your newsletter right.
Make it memorable, make it fun.
For example, my newsletter iscalled the Scoop, so I send it
to all my students, past andpresent, even the ones that are
currently registered, and what Iinclude in mine is really the
Scoop.
What am I personally up to?
(08:34):
What book am I reading?
I even give a personal reviewof how I feel about that book.
I talk about upcoming classes,I talk about industry changes.
Sometimes I embed somepromotional specials inside of
the newsletter and usuallywithin the hour I'm getting
(08:55):
bombarded with responses via myemail, because the newsletter
goes out through the email.
So one of the suggestions Iwould say is, when you're going
to release or drop yournewsletter, make it at a time
that you're going to beavailable to respond immediately
when you get those answers.
So, for example, I might gethey, damaris, it was nice
(09:18):
hearing from from you.
How are you doing?
How's everything?
Oh, I love that picture of you,you know, in Utah doing hiking.
Or I love that picture of youat the opera.
So I always get these responsesand what I've learned is I try
to respond to them right away.
A lot of times also they'll sayhey, I have a friend that's
(09:39):
interested in taking your class.
You know when is the next classon this topic.
So you want to be able toimmediately respond to that, so
that they feel like they'rebeing listened to and you can
have that immediate engagement.
The other thing I would say islength.
Right, how long should yournewsletter be?
(09:59):
And I will say the same thing Isaid about the emails as long
as it can provide value, that'show long your newsletter should
be.
You want it to keep thereader's attention.
As you see, I have about foursections, so three to five
sections is the average.
A little mix of everything inyour newsletter, and make sure
(10:22):
that it's fun, make sure it hasyou know.
You can have snippets fromarticles.
We want tips, promotions,updates.
It definitely should not justbe a page of an ad of the
product that you offer, becausethen that's not a newsletter,
that's an ad page.
So make sure that you can makeit fun.
So, as far as the platforms thatI use for my email and
(10:45):
newsletter, I actually use twoplatforms, but let me tell you
the ones that I recommend.
You can use MailChimp,convertkit or Kajabi.
Those are the three main thatI've come across that I would
recommend.
I am currently using MailChimpand Kajabi, so I started with
MailChimp and that's really goodfor beginners and they have a
(11:09):
free plan with up to 500subscribers and then you could
also then increase your plan toadditional contacts and then
you're able to send additionalemails.
So, little by little, I wentfrom MailChimp free plan to then
the lowest paying and then Ithink right now, because I have
(11:30):
over 1500 subscribers more inthe second level of paid plan,
which is only still economicalbecause it's $23 a month.
I also use not ConvertKit, butI highly recommend it because I
did check it out.
But by the time I checked outConvertKit, I already was also
(11:51):
using Kajabi.
So Kajabi unfortunately doesn'thave a free option and it's a
little costy.
So I would say for more foradvance.
So at the point that I starteddeveloping my courses online, I
use Kajabi.
I was also able to get a lot offeedback and information on how
(12:13):
to use Kajabi, because I wasable to take the course with Amy
Porterfield, which I highlyrecommend, on how to do an
online course successfully, andthey recommended Kajabi during
that class and I was able to geta discount.
So that's how I ended up inKajabi.
But I would say, as I said, it'snot a free version and it's
(12:36):
more for if you're advanced.
But, as I said, there is inbetween ConvertKit, and one of
the things I do like aboutConvertKit which I would have
used if I wouldn't have startedwith MailChimp is that they have
something called the newsletterplan and it's free.
It allows you to have 10,000subscribers in the beginning.
(12:57):
What that would do for you isallow you to begin there, right,
it's free, and then you candecide before and you could stay
there if you want the next paidlevel.
The first paid level for themis $29 a month, but then it goes
down to a thousand because atthe 10,000, the free version of
ConvertKit they're also going todo some marketing.
(13:20):
They're going to do someConvertKit recommendations,
which basically is their placewhere they can put sponsored
content, think like advertising.
So when you get into their paidversion, they go down to a
thousand and that's how maybeyour costs might go up.
But you can stay for free,whether it's in MailChimp, which
(13:42):
is 500 subscribers, orConvertKit, which is also free
for 10,000 subscribers, and thenyou can do your own research
and see where do you want to gonext.
That's what I would suggest, soyou could start creating your
mailing list in both of you know, either MailChimp or ConvertKit
, and then also send out youremails through those platforms,
(14:05):
and they're going to help youthen to be able to develop, you
know, your mailing list andpromote your business, and
that's going to be reallyimportant.
You're going to always need tohave contact with your customers
and so, again, you can checkout Mailchimp, convertkit and,
when you're advanced, kajabi.
(14:25):
I highly recommend that youalso follow very successful
companies and that way you cansee how are they doing their
marketing, how are they sendingout their emails and newsletters
.
So two that I highly recommendthat will be familiar to you is
(14:46):
the Honest Company and Spanx.
So for the Honest Company, youcan go to their website and then
just sign up for theirnewsletter.
The same thing with Spanx go toSpanx and go and find where it
says newsletter sign up and signup there.
That way you're getting emailsand newsletters from companies
(15:07):
that are doing marketing throughthat type of modality, and then
you can get ideas from whatthey're doing, because they're
also trying to leverage theiremail newsletters so that they
can share new products.
They can, you know, give youadvice.
They can also keep theircustomers informed.
(15:29):
They'll send you information ontheir sale events.
They'll even send you, likestyle inspiration, so it'll give
you ideas of some of the thingsthat maybe you could do with
your business via these emailsor newsletters.
I mean, as always, here's somebook recommendations on the
(15:49):
subject of email marketing thatyou can find on Amazon.
So these three books, I haveread all of them, so I highly
recommend them, and what theydid for me is they provided me
insight on, you know, how can Ibe more successful in building
my email list, how can I createmore engaging emails, and, of
(16:13):
course, with the ultimate goalof converting my subscribers
into customers.
And these particular ones I'mhighlighting I like because I
think they're useful for smallbusiness owners and or solo
entrepreneurs.
So the first one is EmailMarketing Demystified by Matthew
Paulson.
The second one is calledUltimate Guide to Email
(16:38):
Marketing for Business by SusanGunlius Business by Susan
Gunlius.
And then the last one is calledEmail Persuasion by Ian Brody.
So go check them out.
(16:58):
I think you'll really enjoy justhearing from other people a
perspective of why they thinkit's important and what are some
of the techniques that they useto do successful email
marketing.
And then I want to leave youwith a quote by Steve Jobs and
we know how successful Apple hasbeen and he said get closer
than ever to your customers, soclose that you tell them what
(17:19):
they need well before theyrealize it themselves.
So here you have it, amigaInformation on why you need a
mailing list, and we'll talksoon.
Until next time.
Thank you for making Amiga'slet's Talk part of your day.
We hope you enjoyed listeningto today's episode and be sure
(17:44):
to hit the subscribe button toget notified when we release the
next one.
And if you know someone whowould enjoy the show, please
share it with them.
I would really appreciate it.
Thanks for listening andremember to smile, listen and be
patient today.
Until next time, bye.
Hello and welcome to Amigas, let's Talk, the show
where we discuss life andbusiness and everything in
between.
I am your host, damaris Ramirez, and every week, we will bring
you stories and insights,hopefully to inspire you to
think differently.
My goal is that every womanlives her best life.
So, amiga, grab a cup of coffeeor tea and let's talk.
(00:22):
Amiga, today let's talk abouttwo powerful tools that can help
you grow your business, andthat's having an email list and
having a newsletter, and so Iwant to discuss, like what the
benefits are, the specifics ofsetting them up, what platforms
are out there, specifically theones that I use, and why you
(00:45):
shouldn't solely rely on socialmedia platforms like Facebook
and Instagram to have yoursubscribers in, to have your
audience.
So let's talk about why it'simportant.
The primary reason for havingan email list and a newsletter
is because you have ownership.
When you build your mailinglist, you're going to own the
(01:06):
contact information of yoursubscribers, and when you're
dealing with social mediaplatforms, the algorithm and
policy changes.
They can drastically impactyour reach and your engagement.
So that doesn't give you directaccess to your audience.
But if you start creating anemail list, you will have that
(01:27):
option to be able to reach themto them whenever you want.
So let's talk about some ofthese benefits.
Number one of you having anemail list is it can create
audience building.
So you want to start collectingemail addresses as soon as
possible from your firstcustomer.
You know, immediately after youcreate that website and they
(01:49):
give you that one email listwith your company name, start
sending out emails to yourcustomers.
You know even the ones thathave previously purchased,
because a lot of times we'llstart a business.
Maybe you don't even do awebsite, so by the time that you
don't even do a website, so bythe time that you do, you
(02:11):
already have customers.
Even the people that you maybegave out some samples to,
they're your customers.
So add them to the email list.
Start sending them emails withthat email address so that they
know even if it's family andfriends that you have an
official email address.
The next one is directcommunication.
(02:31):
Right, you're going to be ableto send personalized messages
directly to your customers'inboxes.
You're going to have, throughemail, a direct line of
communication.
That's going to be morepersonal and engaging for your
customers.
So the next thing is you canget higher conversion rates
through emails.
Usually, people are more likelyto take action on an email,
(02:52):
whether it's through purchasingor signing up for an event, or
maybe there's a free resourcethat you're providing and
they're going to download it andthrough these communications.
Next thing you're going to dois you're going to build trust
and loyalty with these customers, so regularly sending valuable
content through your email orthrough a newsletter.
(03:13):
This is going to help youestablish authority and build
trust with your audience, andthe loyalty is then going to
translate into repeat customers.
You know business referrals, soyou want to continuously have
contact with them.
You're also going to get betteranalytics through email
(03:33):
marketing platforms.
They're going to offer youanalytics, so you're going to be
able to track what are the openrates, like how many people
that receive your email openedyour email click through rates.
Do you have something embeddedin your email that you want them
to click to right?
Maybe you have a call to actionyou want to say click here and
(03:55):
it'll give you the informationas to how many people went that
extra step, and it could giveyou other metrics too.
So this data is going to helpyou understand how your content
is resonating with your customerand your audience.
That way, then, you can adjustyour strategies accordingly,
based on you know, maybe you usea different color for an ad,
(04:18):
maybe you offer a differentspecial to certain areas.
You're going to be able to say,well, you know they like this
better, or you know this colorin this ad worked better, so
you're going to be able to thendo some adjustments with your
marketing strategy.
And then the last one is, ofcourse, you're going to be able
(04:39):
to do better customer retention.
If you're using a newsletter,people like to stay informed
about new products, upcomingevents, special promotions.
The other thing is this isgoing to keep your brand on top
of the mind of your customer andthen also encourage that repeat
business the mind of yourcustomer and then also encourage
(05:01):
that repeat business.
The frequency of sending emailsto customers can vary, really,
from industry to industry andwhat your specific business goal
is, but there are some generalguidelines based on some testing
that has been done by eitherMailChimp or HubSpot, and so
what they say is usually themost common frequency is going
(05:22):
to be your weekly email for mostbusinesses.
So you can send one email onetime a week just to keep your
audience engaged withoutoverwhelming them.
And you could also if youdecided.
Well, you know, one time a weekis too much.
You can also do bi-weekly, andthat might be if you're starting
out new.
Maybe you don't have enoughcontent.
(05:43):
Then maybe the bi-weekly isgoing to be more effective for
you.
Sometimes I get questions.
Well, if I'm sending out theseemails to Maris, what would you
recommend would be the optimallength for a business email?
And the most important thing iswhat the content is?
Right, because you don't wantto just have content that's not
(06:04):
relevant to your customer.
So as long as you know thatyour content is going to be
informative for your customer,then your word count should be
typically between 50 and 125words, and there has been
studies that an analysis I haveshown.
With between 50 and 125 words,you're going to get about a 50%
(06:29):
response and that's pretty good.
You're not going to always get100% response and you'll see
that via your analytics.
And if you're thinking of it,okay, not just word count,
reading time, right, how long isit going to take them to read
your email?
So it should take them aboutone to two minutes often for
(06:50):
that to be the most effective.
People are busy, so you knowthey want to make sure that they
can you know that your email iseasy to read, that it's
skimmable, clear, concisesentences.
You could even do bullets justfor easier reading.
Okay, let's talk aboutnewsletters, the specifics about
(07:11):
newsletter, whether it's thefrequency, the length, the
platform suggestions.
So really, frequency, thatreally depends on how much time
you have.
So a good starting point is tosend a newsletter bi-weekly and,
of course, if you could weeklywould be more ideal, but aim for
(07:33):
bi-weekly because consistencyis going to be key.
You want to choose a frequencythat you can maintain.
So, for example, mine, weekly,bi-weekly, because consistency
is going to be key.
You want to choose a frequencythat you can maintain.
So, for example, mine, weekly.
Bi-weekly is just too much forme because I have a lot going on
.
So I usually send my newsletterquarterly.
And then the other thing is, Iam able to tie it to seasons.
(07:53):
But, more importantly, most ofmy courses are extensive and
they're long, so I usually getaround two newsletters within a
course cycle, so I can kind oftalk about how it's going.
I can talk about what's comingas far as the new courses.
So that's what really worksbest for me.
(08:14):
I would also suggest that youname your newsletter right.
Make it memorable, make it fun.
For example, my newsletter iscalled the Scoop, so I send it
to all my students, past andpresent, even the ones that are
currently registered, and what Iinclude in mine is really the
Scoop.
What am I personally up to?
(08:34):
What book am I reading?
I even give a personal reviewof how I feel about that book.
I talk about upcoming classes,I talk about industry changes.
Sometimes I embed somepromotional specials inside of
the newsletter and usuallywithin the hour I'm getting
(08:55):
bombarded with responses via myemail, because the newsletter
goes out through the email.
So one of the suggestions Iwould say is, when you're going
to release or drop yournewsletter, make it at a time
that you're going to beavailable to respond immediately
when you get those answers.
So, for example, I might gethey, damaris, it was nice
(09:18):
hearing from from you.
How are you doing?
How's everything?
Oh, I love that picture of you,you know, in Utah doing hiking.
Or I love that picture of youat the opera.
So I always get these responsesand what I've learned is I try
to respond to them right away.
A lot of times also they'll sayhey, I have a friend that's
(09:39):
interested in taking your class.
You know when is the next classon this topic.
So you want to be able toimmediately respond to that, so
that they feel like they'rebeing listened to and you can
have that immediate engagement.
The other thing I would say islength.
Right, how long should yournewsletter be?
(09:59):
And I will say the same thing Isaid about the emails as long
as it can provide value, that'show long your newsletter should
be.
You want it to keep thereader's attention.
As you see, I have about foursections, so three to five
sections is the average.
A little mix of everything inyour newsletter, and make sure
(10:22):
that it's fun, make sure it hasyou know.
You can have snippets fromarticles.
We want tips, promotions,updates.
It definitely should not justbe a page of an ad of the
product that you offer, becausethen that's not a newsletter,
that's an ad page.
So make sure that you can makeit fun.
So, as far as the platforms thatI use for my email and
(10:45):
newsletter, I actually use twoplatforms, but let me tell you
the ones that I recommend.
You can use MailChimp,convertkit or Kajabi.
Those are the three main thatI've come across that I would
recommend.
I am currently using MailChimpand Kajabi, so I started with
MailChimp and that's really goodfor beginners and they have a
(11:09):
free plan with up to 500subscribers and then you could
also then increase your plan toadditional contacts and then
you're able to send additionalemails.
So, little by little, I wentfrom MailChimp free plan to then
the lowest paying and then Ithink right now, because I have
(11:30):
over 1500 subscribers more inthe second level of paid plan,
which is only still economicalbecause it's $23 a month.
I also use not ConvertKit, butI highly recommend it because I
did check it out.
But by the time I checked outConvertKit, I already was also
(11:51):
using Kajabi.
So Kajabi unfortunately doesn'thave a free option and it's a
little costy.
So I would say for more foradvance.
So at the point that I starteddeveloping my courses online, I
use Kajabi.
I was also able to get a lot offeedback and information on how
(12:13):
to use Kajabi, because I wasable to take the course with Amy
Porterfield, which I highlyrecommend, on how to do an
online course successfully, andthey recommended Kajabi during
that class and I was able to geta discount.
So that's how I ended up inKajabi.
But I would say, as I said, it'snot a free version and it's
(12:36):
more for if you're advanced.
But, as I said, there is inbetween ConvertKit, and one of
the things I do like aboutConvertKit which I would have
used if I wouldn't have startedwith MailChimp is that they have
something called the newsletterplan and it's free.
It allows you to have 10,000subscribers in the beginning.
(12:57):
What that would do for you isallow you to begin there, right,
it's free, and then you candecide before and you could stay
there if you want the next paidlevel.
The first paid level for themis $29 a month, but then it goes
down to a thousand because atthe 10,000, the free version of
ConvertKit they're also going todo some marketing.
(13:20):
They're going to do someConvertKit recommendations,
which basically is their placewhere they can put sponsored
content, think like advertising.
So when you get into their paidversion, they go down to a
thousand and that's how maybeyour costs might go up.
But you can stay for free,whether it's in MailChimp, which
(13:42):
is 500 subscribers, orConvertKit, which is also free
for 10,000 subscribers, and thenyou can do your own research
and see where do you want to gonext.
That's what I would suggest, soyou could start creating your
mailing list in both of you know, either MailChimp or ConvertKit
, and then also send out youremails through those platforms,
(14:05):
and they're going to help youthen to be able to develop, you
know, your mailing list andpromote your business, and
that's going to be reallyimportant.
You're going to always need tohave contact with your customers
and so, again, you can checkout Mailchimp, convertkit and,
when you're advanced, kajabi.
(14:25):
I highly recommend that youalso follow very successful
companies and that way you cansee how are they doing their
marketing, how are they sendingout their emails and newsletters
.
So two that I highly recommendthat will be familiar to you is
(14:46):
the Honest Company and Spanx.
So for the Honest Company, youcan go to their website and then
just sign up for theirnewsletter.
The same thing with Spanx go toSpanx and go and find where it
says newsletter sign up and signup there.
That way you're getting emailsand newsletters from companies
(15:07):
that are doing marketing throughthat type of modality, and then
you can get ideas from whatthey're doing, because they're
also trying to leverage theiremail newsletters so that they
can share new products.
They can, you know, give youadvice.
They can also keep theircustomers informed.
(15:29):
They'll send you information ontheir sale events.
They'll even send you, likestyle inspiration, so it'll give
you ideas of some of the thingsthat maybe you could do with
your business via these emailsor newsletters.
I mean, as always, here's somebook recommendations on the
(15:49):
subject of email marketing thatyou can find on Amazon.
So these three books, I haveread all of them, so I highly
recommend them, and what theydid for me is they provided me
insight on, you know, how can Ibe more successful in building
my email list, how can I createmore engaging emails, and, of
(16:13):
course, with the ultimate goalof converting my subscribers
into customers.
And these particular ones I'mhighlighting I like because I
think they're useful for smallbusiness owners and or solo
entrepreneurs.
So the first one is EmailMarketing Demystified by Matthew
Paulson.
The second one is calledUltimate Guide to Email
(16:38):
Marketing for Business by SusanGunlius Business by Susan
Gunlius.
And then the last one is calledEmail Persuasion by Ian Brody.
So go check them out.
(16:58):
I think you'll really enjoy justhearing from other people a
perspective of why they thinkit's important and what are some
of the techniques that they useto do successful email
marketing.
And then I want to leave youwith a quote by Steve Jobs and
we know how successful Apple hasbeen and he said get closer
than ever to your customers, soclose that you tell them what
(17:19):
they need well before theyrealize it themselves.
So here you have it, amigaInformation on why you need a
mailing list, and we'll talksoon.
Until next time.
Thank you for making Amiga'slet's Talk part of your day.
We hope you enjoyed listeningto today's episode and be sure
(17:44):
to hit the subscribe button toget notified when we release the
next one.
And if you know someone whowould enjoy the show, please
share it with them.
I would really appreciate it.
Thanks for listening andremember to smile, listen and be
patient today.
Until next time, bye.
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