201: Telling It Differently: A Media Veteran’s Take on PR That Works

In this week's edition of the AmiSights Podcast, we talk to Jeff Crilley, CEO of Real News Public Relations and host of The Jeff Crilley Show. He explains how his 25 years in broadcast journalism helped him disrupt the traditional PR model. “There are New York PR firms that have really close relationships with Good Morning America and those Wall Street Journal reporters. But here in Dallas, I've yet to meet a PR firm that guarantees anything. They promise a lot. But we get refugees on me from other PR firms that are just, it's like Bugs Bunny's steam coming out of their ears. They're mad because nothing happened at all.”In today’s episode, we’ll explore how providing a daily tip sheet has helped Crilley build trust with both clients and journalists, how cutting out the middleman by giving journalists direct access to sources has streamlined the PR process, and why the future of PR lies in people telling their own stories rather than relying solely on traditional news outlets.Learn more about Jeff at https://www.jeffcrilley.com/Connect with Jeff: https://www.linkedin.com/in/jeff-crilley-7922871/Follow The Jeff Crilley Show Facebook: https://www.facebook.com/TheJeffCrilleyShow/Follow on Jeff on Twitter: https://x.com/jeffcrilleySubscribe to The Jeff Crilley Show YouTube Channel: https://www.youtube.com/user/jeffcrilleyRecorded on 3/20/25