TOPIC: The New Normal in Medical Media
LENGTH: 35:38
PANELISTS: Benji Kayne, MedscapeLive!
HOST: Jason E. Carris
Season Two of the AMM Conversation, the official podcast of the Association of Medical Media, explores the "new normal" in medical media.
In this episode, we are discussing how the industry is coping, adapting, and excelling during the Covid-19 pandemic.
Our guest is Benji Kayne, Vice President of Experiential and Learning Events at MedscapeLive!. Benji joined MedscapeLive! in February, having previously produced events for Google. With the rapid onset of the pandemic, the MedscapeLive! team deftly pivoted more than 150 in-person experiences to an all-virtual events platform in a matter of weeks.
Listen in as Benji discusses the challenges and successes of producing medical events in the virtual space.
Resources: Find additional medical media resources via AMM's Knowledge Exchange Center.
Next: Ep. 4 features further conversation about the new normal in medical media with industry veteran Dora Shankman, President and CEO of Shankman Marketing and Media Resources.
Contact us: AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.
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