Welcome to episode 1 of the AMPLIFY podcast!
Our inaugural guest is Nina Wüst, Sales Director DACH at Acast, the world-leading podcast hosting, ad-tech and sales platform. Host Max Conrad, co-founder of Hypecast, guides the conversation from a cosy mobile studio parked at OMR Festival 2025.
Main topic
Nina and Max dissect the 2025 podcast landscape, spotlighting why an omni-channel strategy - audio, video, social, live events and merch - will define the medium’s next growth phase.
What we cover
- Nina’s route to Acast – from sports journalism and head-hunting to running sales for one of podcasting’s biggest players, and the hard-won sales lessons she still uses daily.
- The German market’s “education gap” – why brands still treat podcasts like radio, how sales houses differ from Spotify, and where dynamic ad-insertion fits.
- Video podcasts & live shows – when cameras add value, generational viewing habits, and sell-out arena events that prove fan loyalty.
- Omni-channel campaigns done right – host-reads, programmatic 30-second spots, social clips, rooftop product launches and custom-branded beer cans all working together.
- Programmatic & targeting – Acast’s dynamic ad insertion and Comscore/AI audience tools that make premium inventory as easy to buy as display ads.
- Niche riches – longevity, mental-health and other “sticky” verticals where brands like BetterHelp pour multi-million-euro budgets.
- AI’s mixed promise – brilliant for multilingual workflows, transcripts and smart ad-placement; still uncanny for synthetic host voices.
- Monetizing community – merch drops, exclusive clubs and why podcasts turn hosts into trusted influencers rather than CPM machines.
Connect with today’s voices
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Follow Nina and Max on social for more takes on audio’s future - and keep an ear out for our next episode!
This podcast is produced by Hypecast Productions.
Hosted on Acast. See acast.com/privacy for more information.
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