Unlocking Business Growth Through Trust With Colin Bowman

Colin Bowman is the Vice President of Sales and Partner at Cultivate Advisors, a firm that provides tailored business advising and coaching to small business owners across North America. As a Cultivate Advisor, he drives revenue growth, enhances client experiences, and builds strategic partnerships with wealth advisors and M&A experts. 

With over a decade of entrepreneurial leadership experience, including overseeing a franchisor division of 65 franchisees and 350+ employees, Colin applies real‑world insights to help clients scale efficiently. He previously served as a Regional Business Manager at FirstService Brands and holds a BS in general social sciences from the University of Oregon.

In this episode…

Growing a business often means hitting barriers that have less to do with the product or service itself and more to do with people, systems, and leadership. Many entrepreneurs struggle with trust, scaling operations, and sustaining growth through uncertain times. How can leaders build organizations that not only thrive but also increase long-term value?

Colin Bowman, an experienced business coach and sales leader, shares how he transformed lessons from his early days running a painting franchise into proven strategies for advising entrepreneurs. He explains how focusing on enterprise value rather than just revenue or profit helps businesses become more sustainable and attractive for growth or exit. Colin emphasizes building credibility through small but consistent value-add interactions, leveraging referral and partnership networks over automated sales tactics, and leading with clarity, expectations, and accountability.

In this episode of Amplify People, Eric Taussig interviews Colin Bowman, Vice President of Sales and Partner at Cultivate Advisors, about unlocking growth by building enterprise value. Colin also discusses how trust and authenticity drive sales, why setbacks can fuel leadership development, and the power of referrals over automation.