Amplify Your Authority

Amplify Your Authority

Welcome to "Amplify Your Authority." Where innovative marketing meets heart-centered entrepreneurship Solo business owners will find a blend of powerful marketing strategies and AI-driven insights to help them strategically integrate AI into their business. Join me, Marisa Shadrick, an award-winning international speaker, a Ray Edwards Certified Copywriter, and a personal branding expert, as we navigate the ever-changing online marketing world. ✅ Smart, Sustainable Marketing – Grow your business without the pressure of chasing social algorithms, vanity numbers, or fleeting trends. ✅ AI Without the Overwhelm – Learn how to integrate ethical AI tools to streamline content creation, leverage AI reasoning, and free up time for what truly matters. ✅ Actionable & Strategic – Discover practical insights that help you amplify your authority and build a thriving, future-ready business. Subscribe to Amplify Your Authority on your favorite podcast platform or watch it on YouTube! 🎉 Go to https://marisashadrick.com/listen to subscribe.

Episodes

June 26, 2025 48 mins

"If you can imagine it, you can probably figure out a way how AI can help," Dan Sanchez.

Technology is evolving fast, and smart marketing with AI is leading the charge.

We all hear about AI sometimes with excitement, sometimes with a little (or a lot) of trepidation. Is it a magic time-saver? Is it just more tech overwhelm? 

In this episode, featuring guest Dan Sanchez (AI Marketer), we explore what smart...

Mark as Played

The hardest part of creating videos as a spiritual entrepreneur is not the camera; it's our fear.


When I first stepped into public speaking, my nerves nearly got the better of me. I spent years safe behind a keyboard, convinced my words sounded better on paper. 

Being seen, really seen, felt like exposure, not opportunity. 

But everything changed when I took a few seconds of courage to face my fears and stepped on s...

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For spiritual entrepreneurs who want to leave a lasting impact, it might be time to stop playing small and want more.


If you’ve ever found yourself second-guessing your big ideas, shying away from the spotlight, or wondering if you’re really meant to “go big” as a spiritual entrepreneur, you’re not alone. 

I’ve walked that same uncertain path, grateful for every client and opportunity, but sometimes hesitant to fully st...

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I know how tempting it is to serve everyone instead of one target audience.


When I first started, I wanted to be all things to all people. But I quickly learned that speaking to everyone meant speaking to no one. Sound familiar?

In this episode, I share some target-audience insights from an unexpected place: the four Gospels in the Bible.

Whether you’re religious or not, stick with me.

The Gospels, while part of a global ...

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Years ago, I believed that posting daily on social media and cranking out blogs meant I was executing a strategy. 

Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, and waiting for results that never seem to arrive. 


It's frustrating, especially when you're working solo. I realized I was chasing tactics without a clear strategy, leading the way."

In this ep...

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If you’ve ever helped a client see new possibilities or created an email that sparked a heartfelt reply, you’ve already tapped into the art of persuasive writing.


That same skill is what makes your online content stand out, and no, you don’t need to be a certified copywriter to use it effectively.

AI can be a helpful assistant, but on its own, it often produces generic, predictable content. What makes content powerful i...

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When I started writing my book, I did what many of us do: I tried to think my way into clarity

I had sticky notes everywhere, ideas swirling in my head, and way too many Google Docs open. But nothing clicked. 

I felt stuck figuring out the reader statement, premise, core message, and transformation. Feeling scatterbrained, I was a little frustrated.

So, I decided to ask ChatGPT to conduct an interview with me. I provided context and...

Mark as Played
April 16, 2025 30 mins

Google AI tools are here to help you leverage information to learn and strategize faster. 


Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move. 

My love affair with technology has been a significant part of my growth, and I want to share how you can harness the power of a Google AI tool, not just for automating tasks but for deepening your strategic thinking.

In ...

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I just got back from Social Media Marketing World in San Diego, where I attended 14 sessions with a front-row seat to see what’s shaping content and personal branding in 2025.


One of the primary discussions among top marketers at the conference was the role of Artificial Intelligence (AI) in revolutionizing content creation and marketing strategies.

I brought home a notebook full of notes, and instead of letting all tha...

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If you're tired of generic, robotic AI content, keep reading and discover how to turn ChatGPT into your content-creation partner using a simple strategy that makes your content more aligned, human, and efficient.

 

I bought an Instant Pot during a Black Friday sale a few years ago. Everyone was raving about it, but when I opened the box, I was overwhelmed—so many buttons, pressure valves, and a manual that made me quest...

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How to Turn Skeptics into Loyal Clients in a Trust Deficit Era


Feeling like your marketing’s not hitting the mark anymore? You’re not alone.

The trust deficit in today’s market is real—audiences are skeptical thanks to automation overload, pushy sales tactics, and too many broken promises.

But don’t worry—there’s a way to pivot.

In this Amplify Your Authority episode, I share five practical strategies to overcome the trus...

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Want to book more sales calls without feeling like you're constantly pitching?

Today, we’re tackling a question I always hear—should we be selling all the time, or is there a better way to convert leads into buyers without exhausting your email list?

I get it. You’re nurturing your audience, providing value, and trying not to come across as pushy. But if you’re not selling consistently, you’re likely missing ...

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Discover the top 9 irresistible offers with AI copy prompts that can help you create urgency, scarcity, and ethical persuasion to boost conversions.


An offer is more than just a price tag—it’s the invitation to take action in your promotional content. 

How you position that ask shapes the buyer’s decision and directly impacts your conversions. The way you frame, package, and present an offer can be the difference betwee...

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Many entrepreneurs focus on external challenges—marketing, sales, or strategy—but a recent survey revealed seven limiting beliefs that could sabotage their businesses. 


In this episode, we'll uncover the seven most common limiting beliefs that hinder many entrepreneurs. 

More importantly, you'll walk away with powerful mindset shifts that will help you break free from self-doubt, fear, and mental roadblocks—so...

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🎬 W E L C O M E   T O   A M P L I F Y  Y O U R  A U T H O R I T Y   P O D C A S T  
Improve your website with AI tools.

My website has evolved over the years. In the beginning, I struggled to figure out what to say. Now, the challenge is saying too much—"delete, delete, delete." 

It's all part of the process. As we grow and evolve, so should our websites. That's why it's essential to ...

  • Mark as Played
    November 28, 2024 15 mins

    As entrepreneurs, we test ways to connect with our audience and communicate our message effectively.

    AI can be a game-changer for creating content faster, but let's face it—it needs your insights and human touch to turn words into meaningful connections.

    In this episode of Amplify Your Authority, I'm sharing how to write the best ChatGPT copywriting prompt to bridge that gap between technology and human ...

    Mark as Played

    Trust is the bridge that turns leads into clients, and one of the most effective ways to do this is by using webinar strategies that build trust, authority, and sales. 


    Webinars create connections, provide value, and establish your authority—all critical ingredients for nurturing relationships that lead to sales.

     

    In today's episode, I'm sharing a private coaching session I held with my list-building community...

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    When was the last time you met someone who completely reshaped your understanding of what's possible? 

    In today's episode, I'm thrilled to introduce you to Shea Belsky, an inspiring tech leader and advocate for neurodiversity in the workplace. 

    Diagnosed with autism at an early age, Shea has turned his experiences into a powerful message of inclusion and adaptability. 

    Whether you're leading a team, working alongsi...

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    You might feel pressure to hit the big goals you set earlier this year, but you're not running out of time. Grow your personal brand with year-end strategic planning.


    In addition to planning—leveraging the right tools can make a huge difference in executing your goals.

    Here's the good news: technology can help us streamline workflows, simplify tasks, and increase productivity.

    As the year ends, it's an ide...

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    Many ambitious women juggle career goals, family responsibilities, and personal dreams at the cost of stress and overwhelm, but you can hustle with health and happiness.


    In this episode, you'll meet Dr. Christiane Schroeter, professor, podcast host, and author of the newly released book How to Master Your Goals.

    Christiane shares insights from her journey, highlighting the importance of self-discovery, mindset shif...

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