Smart marketers understand that a well-designed bonus can tip a buyer from “maybe” to “I’m in.”

When done right, a bonus becomes one of the strongest psychological triggers you have to turn leads into buyers.

In this podcast episode, I’m sharing the psychology behind effective bonuses, and when you understand how bonuses influence decision-making, your offers will become instantly stronger.

Whether you sell services, courses, or coach...

Remember Hotmail? AOL? Or, the movie“You’ve Got Mail”? 

If you were around in the '90s, you probably remember what seemed to be a trend: email. 

It marked a shift in how we connect, communicate, and do business.

At the time, email felt optional. Now, it’s non-negotiable.

AI is having the same moment right now.

It’s already inside the tools you’re using. The only question left is: Are you using it with intention?

In this week’s episo...

Boost Revenue with ChatGPT
Stop wrestling with one-size-fits-all prompts that waste time and start using AI as a pro marketer.

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Download Your FREE Template!: https://marisashadrick.com/prompts


W E L C O M E   T O   A M P L I F...

Simplify 7 Business Tasks with One ChatGPT Prompt Strategy

I spent years testing AI tools, and only one consistently made my business simpler, faster, and more effective: ChatGPT!

In this episode of the Amplify Your Authority podcast, I break down how ChatGPT now handles 80% of what I used to juggle manually.

If you’re a solo business owner tired of tech overwhelm and ready for streamlined systems that actually work, thi...

"If you can imagine it, you can probably figure out a way how AI can help," Dan Sanchez.

Technology is evolving fast, and smart marketing with AI is leading the charge.

We all hear about AI sometimes with excitement, sometimes with a little (or a lot) of trepidation. Is it a magic time-saver? Is it just more tech overwhelm? 

In this episode, featuring guest Dan Sanchez (AI Marketer), we explore what smart...

The hardest part of creating videos as a spiritual entrepreneur is not the camera; it's our fear.

When I first stepped into public speaking, my nerves nearly got the better of me. I spent years safe behind a keyboard, convinced my words sounded better on paper. 

Being seen, really seen, felt like exposure, not opportunity. 

But everything changed when I took a few seconds of courage to face my fears and stepped on s...

For spiritual entrepreneurs who want to leave a lasting impact, it might be time to stop playing small and want more.

If you’ve ever found yourself second-guessing your big ideas, shying away from the spotlight, or wondering if you’re really meant to “go big” as a spiritual entrepreneur, you’re not alone. 

I’ve walked that same uncertain path, grateful for every client and opportunity, but sometimes hesitant to fully st...

I know how tempting it is to serve everyone instead of one target audience.

When I first started, I wanted to be all things to all people. But I quickly learned that speaking to everyone meant speaking to no one. Sound familiar?

In this episode, I share some target-audience insights from an unexpected place: the four Gospels in the Bible.

Whether you’re religious or not, stick with me.

The Gospels, while part of a global ...

Years ago, I believed that posting daily on social media and cranking out blogs meant I was executing a strategy. 

Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, and waiting for results that never seem to arrive. 

It's frustrating, especially when you're working solo. I realized I was chasing tactics without a clear strategy, leading the way."

In this ep...

If you’ve ever helped a client see new possibilities or created an email that sparked a heartfelt reply, you’ve already tapped into the art of persuasive writing.

That same skill is what makes your online content stand out, and no, you don’t need to be a certified copywriter to use it effectively.

AI can be a helpful assistant, but on its own, it often produces generic, predictable content. What makes content powerful i...

When I started writing my book, I did what many of us do: I tried to think my way into clarity. 

I had sticky notes everywhere, ideas swirling in my head, and way too many Google Docs open. But nothing clicked. 

I felt stuck figuring out the reader statement, premise, core message, and transformation. Feeling scatterbrained, I was a little frustrated.

So, I decided to ask ChatGPT to conduct an interview with me. I provided context and...

Google AI tools are here to help you leverage information to learn and strategize faster. 

Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move. 

My love affair with technology has been a significant part of my growth, and I want to share how you can harness the power of a Google AI tool, not just for automating tasks but for deepening your strategic thinking.

In ...

I just got back from Social Media Marketing World in San Diego, where I attended 14 sessions with a front-row seat to see what’s shaping content and personal branding in 2025.

One of the primary discussions among top marketers at the conference was the role of Artificial Intelligence (AI) in revolutionizing content creation and marketing strategies.

I brought home a notebook full of notes, and instead of letting all tha...

If you're tired of generic, robotic AI content, keep reading and discover how to turn ChatGPT into your content-creation partner using a simple strategy that makes your content more aligned, human, and efficient.

I bought an Instant Pot during a Black Friday sale a few years ago. Everyone was raving about it, but when I opened the box, I was overwhelmed—so many buttons, pressure valves, and a manual that made me quest...

How to Turn Skeptics into Loyal Clients in a Trust Deficit Era

Feeling like your marketing’s not hitting the mark anymore? You’re not alone.

The trust deficit in today’s market is real—audiences are skeptical thanks to automation overload, pushy sales tactics, and too many broken promises.

But don’t worry—there’s a way to pivot.

In this Amplify Your Authority episode, I share five practical strategies to overcome the trus...

Want to book more sales calls without feeling like you're constantly pitching?

Today, we’re tackling a question I always hear—should we be selling all the time, or is there a better way to convert leads into buyers without exhausting your email list?

I get it. You’re nurturing your audience, providing value, and trying not to come across as pushy. But if you’re not selling consistently, you’re likely missing ...

Discover the top 9 irresistible offers with AI copy prompts that can help you create urgency, scarcity, and ethical persuasion to boost conversions.

An offer is more than just a price tag—it’s the invitation to take action in your promotional content. 

How you position that ask shapes the buyer’s decision and directly impacts your conversions. The way you frame, package, and present an offer can be the difference betwee...

Many entrepreneurs focus on external challenges—marketing, sales, or strategy—but a recent survey revealed seven limiting beliefs that could sabotage their businesses. 

In this episode, we'll uncover the seven most common limiting beliefs that hinder many entrepreneurs. 

More importantly, you'll walk away with powerful mindset shifts that will help you break free from self-doubt, fear, and mental roadblocks—so...

🎬 W E L C O M E   T O   A M P L I F Y  Y O U R  A U T H O R I T Y   P O D C A S T  
Improve your website with AI tools.

My website has evolved over the years. In the beginning, I struggled to figure out what to say. Now, the challenge is saying too much—"delete, delete, delete." 

It's all part of the process. As we grow and evolve, so should our websites. That's why it's essential to ...