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In this episode, I am interviewing Kinsey Soderberg, an entrepreneur and host of the Feel Good Social and Authentic AI podcasts. We discuss the importance of authenticity in marketing and how AI tools can be used to save time and maintain brand authenticity. Kinsey shares her approach to using AI tools, including training them on brand identity and voice. She also emphasizes the need for women and underrepresented groups to embrace AI tools to stay competitive in the business world. The conversation highlights the potential of AI tools to boost productivity and save time in various business tasks.
A little bit about Kinsey:
With her brand and podcast Authentic AI, Kinsey helps down-to-earth entrepreneurs leverage AI tools in your business without wasting your time or sacrificing your authenticity. She focuses on a human-first approach to AI that brings your brand to the forefront, and helps you make AI work for you (not the other way around). She believes in using AI to get more done more quickly without sacrificing quality and find a little wiggle room to actually enjoy your life. Her Website
Takeaways
- Authenticity is crucial in marketing and can be maintained while using AI tools.
- AI tools can save time and boost productivity in various business tasks.
- Training AI tools on brand identity and voice is essential to ensure they produce authentic content.
- Women and underrepresented groups should embrace AI tools to stay competitive in the business world.
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