In this episode of Amplifying Your Business, I had the pleasure of chatting with media expert Gresham Harkless, owner of Blue 16 Media. We dove deep into the critical role of media in achieving business goals, and Gresham shared his journey of launching and growing a media company. Here are some key takeaways from our conversation:
Episode Highlights:
The Value of External Perspectives:
- Sometimes, as business owners, we get too close to our projects. Gresham emphasizes the importance of having an external perspective to provide valuable insights and guide our media strategies.
- It's not a weakness to delegate; it's a sign of strength and intelligence to leverage expertise in areas where we might lack.
Defining Goals and Target Audiences:
- Gresham highlights the need to clearly define business goals and understand our target audience to effectively tailor media efforts.
- Knowing who we are speaking to and where they are in their journey is crucial for creating impactful media content.
Building a Strong Online Presence:
- Creating a well-designed website and optimizing it for search engines (SEO) is essential for a robust online presence.
- Blue 16 Media specializes in web design, SEO services, and more, helping businesses enhance their digital marketing efforts.
Actionable Takeaways:
- Tap into Childhood Passions:
- Effective Resource Management:
- SEO and Website Design:
Connect with Gresham:
- Visit imgresh.com for links to Blue 16 Media and the podcast.
- Explore the array of services offered, from web design to SEO, and discover how Gresham can support your business goals.
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