Amplify Your Marketing Message with Christine Campbell Rapin
You need an effective strategy to stand out from the sea of sameness in a crowded B2B marketplace. Join business advisor Christine Campbell Rapin every week as she speaks with business leaders and offers her own insights on marketing, messaging and sales conversion. Learn how to build an audience of buyers, accelerate the growth of your service-based business and amplify your impact. Don't miss an episode of effective strategies that are working right now to help you to grow your business and consistently attract high paying clients. Let's Connect: https:/www.christinecampbellrapin.com
Episodes
Listen to this episode to discover:
- The importance of shifting the focus of your business from looking to save the world, to saving yourself first.
- What decisions and actions need to be taken to truly build a business empire.
- How to build momentum today - not just someday.
CLEAR Acceleration Inc. - Ignite Your Client Growth Engine
Christine Campbell Rapin is a business mentor and the owner of CLEAR Acceleration Inc....
Listen to this episode to discover:
- Why small business owners should have direct mail on their radar now more than ever.
- Examples of how direct mail can be used to help you stand out in a crowded and competitive market.
- Tips for getting started with direct mail as part of your overall marketing strategy.
Today's Guest: Phil Goodhart
Phil Goodhart is a marketing guy. He helps non-profit organizations raise money and...
Listen to this episode to discover:
- Why making offers and getting to YES is the single most important skillset for business owners to acquire.
- 9 Steps to lead a potential buyer from curious to paid client consistently and predictably.
- The importance of guiding a prospect to making a decision from the offer and how both yes and no are acceptable.
Today's Host: Christine Campbell Rapin
Listen to this episode to discover:
- Why embracing creation driven networking can open new doors of opportunity.
- How to effectively spark and engage in conversations to build relations - including using AI tools.
- The importance of creating value and inviting people to join you in a shared experience.
Today's Guest: Ben Albert
Ben is the owner of Balbert Marketing LLC. He is also the curator of The “Real Business Conn...
Listen to this episode to discover:
- That not every business dream has the same destination and why it is key to pick your lane.
- The 3 levels of scalability in business so you can see what options are available options on the horizon.
- What to expect in terms of challenges and rewards with each level of business growth and how to get support relevant to your growth stage and goals.
Today's Host - Christine Campbell Rap...
Listen to this episode to discover:
- What media outlets are specifically looking for when it comes to inviting guests onto their platforms.
- Additional Techniques you can use today to boost visibility and get more media opportunities.
- Drive prospects to your door and profits to your pockets using specific language.
Today's Guest: Jill Lublin
Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity exp...
Listen to this episode to discover:
- Why you are hearing crickets instead of "heck yes, I need that now, here is my credit card number" when you are making offers.
- The 4 key questions that your buyer needs answered in order to be primed to say yes to your offer.
- 2 steps you can take today to increase your sales results and improve your offer success rates.
Today's Host: Christine Campbell Rapin
Listen to this episode to discover:
- The importance of being able to make a decision and commit to a course of action.
- How doing the right research can help you take advantage of opportunities quickly.
- Why braving up is a non-negotiable and that as your business grows the risks get bigger as do the rewards and your ability to make decisions will influence your success.
Today's Guest: Deb Drummond
Listen to this episode to discover:
- Why constantly expanding your network with high quality connections is key to fueling long term client growth for business owners.
- The 5 questions you should be asking before accepting social media connection requests from strangers.
- How you can be seen as a desirable connection request when you are initiating outbound connection requests to new people.
Today's Host: Christine Camp...
Listen to this episode to discover:
- Why you should do target customer selection backwards.
- How to go beyond value creation to move clients to a "YES" more quickly.
- Ways to ensure your marketing is consistent, memorable and effective.
Today's Guest: Peter Sandeen
Peter Sandeen is often called the “marketers’ marketer” as more than half of his clients are marketing companies. They come to him because it’s difficult t...
Listen to this episode to discover:
- The impact of focusing on what you want to do vs doing what is required shows up in your business performance results.
- Why focusing on identifying and building demand for your services vs focusing on creating supply for your services leads to repeatable business growth.
- The number one priority for creating more revenue and new client growth that every business owner (at every stage of bu...
Listen to this episode to discover:
- How to build an effective network to support purpose, passion and accelerate success.
- Learn the characteristics and types of a power tribe partners you can utilize to expand influence and identify new hidden opportunities.
- The gender differences in networking and how women leaders can build effective networks to win together.
Today's Guest: Linda M. Fisk
Listen to this episode to discover:
- The benefits of surrounding yourself with peers who have more experience and expertise in order to accelerate your business and personal growth.
- Why budgeting and being prepared to invest in a business mentor is a smart money decision.
- The 4 critical factors to look for when hiring a business mentor to ensure you receive a solid ROI (return on investment) for your time and money commitmen...
Listen to this episode to discover:
- Create your own unique fingerprint in the marketplace with a well crafted customer experience.
- Moments matter in a competitive landscape - the 3 keys to create WOW customer experiences.
- Build a system to celebrate and reward awesomeness.
Today's Guest: Jason Friedman
Jason Friedman is a former theater enthusiast who's now a serial entrepreneur and coach, dedicated to h...
Listen to this episode to discover:
- Why when you fall in love with creation you distance yourself from success.
- Stop reinventing the wheel and focus on filling 80% of your business's available capacity around a core offer to get off the hamster wheel of NEW stuff.
- 6 Ways you can innovate and create around your existing offer that can lead to significant and easy revenue growth.
Today's Host: Christine Cam...
Listen to this episode to discover:
- Why being intentional about how you show up leads to more sales.
- The simple truth that generates endless referrals.
- How your presence and energy matter more than the words you use.
Today's Guest: Anita F. Green
Anita is an author, speaker, and a sales and communication strategist who mentors professionals on how to connect effectively with their words, facial expressions,...
Listen to this episode to discover:
- What it takes to step into greatness and and stop being mediocre in order attract your next client.
- The 4 things your next client is looking for that you must emulate in successfully move a potential buyer from curious to paid client.
- The 3 key elements you need to include when you are sharing educational content if you want to move from being a likeable expert to the must hire...
Listen to this episode to discover:
- Why your human emotions are key to becoming the must hired expert.
- The importance of not outsourcing personal connection in building authority and credibility.
- How engagement with strangers is ultimate competitive advantage.
Today's Guest: Vladimer Botsvadze Vladimer Botsvadze boasts over 15 years of international experience as a leading figure in digital transformation an...
Listen to this episode to discover:
- Why being a life long learner with a notebook filled with lightbulb moments isn't leading to better results.
- Acquiring knowledge without implementation or integration is simply a form of entertainment and will not create results.
- What steps to take to shift from identifying the gaps to implementation and creating results.
Today's Host: Christine Campbell Rapin
Listen to this episode to discover:
- What is servant leadership, and how does it apply specifically to sales leadership?
- Characteristics of a great servant leader and tips on cultivating this leadership skill.
- How can a sales organization create a culture that supports and reinforces servant leadership principles in only 10 minutes a day?
This week's guest: Doug Drovak
Doug Dvorak is the CEO of The Sales Coaching...
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