In this episode of the An Hour of Innovation podcast, host Vit Lyoshin delves into climate-tech entrepreneurship and sustainable innovation with Josh Dorfman, co-founder of Plantd, a company that builds carbon-negative building materials from fast-growing grass.
Josh shares the origin story of Plantd, how his time in China shaped his perspective on sustainability, and how a chance encounter with a former SpaceX engineer led to a vertically integrated company tackling climate change through construction. The conversation also explores breakthrough innovations in home energy, AI-powered school transportation, circular trade models, and even electric Formula E racing, all through Josh’s lens as host of Supercool, a podcast spotlighting scalable climate solutions.
Josh Dorfman is a seasoned sustainability leader, entrepreneur, and media host. In addition to Plantd, he previously founded The Lazy Environmentalist brand and has spent decades driving forward practical, profitable solutions to environmental challenges.
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Takeaways
* The founding of Planted was driven by a need for better materials.
* Planted focuses on creating carbon-negative building materials.
* The company aims to build a vertically integrated business model.
* Collaboration with farmers is crucial for sourcing sustainable materials.
* A diverse team, including engineers and agronomists, drives innovation at Planted.
* Building relationships with builders is key to market entry.
* Major partnerships, like with D.R. Horton, are essential for scaling up.
* Innovations in transportation, like Zum, are transforming school bus systems.
* Home energy solutions are evolving with technologies like virtual power plants.
Timestamps
00:00 Introduction
02:06 Josh's Journey to Sustainability
06:49 The Birth of Plantit
12:04 Finding the Right Alternative to Trees
16:44 Building a Vertical Business Model
20:42 Collaborating with Farmers for Sustainable Growth
22:56 Assembling a Diverse Team for Innovation
24:29 Market Entry and Building Trust with Builders
29:36 Team Size
30:31 Innovations in Transportation: The Future of School Buses
35:45 Revolutionizing Home Energy with Solar and Storage
39:57 The Impact of Formula E Racing on Climate Awareness
45:55 Underestimated Solutions for Climate Change
52:41 The Future of Clean Energy and Technological Innovations
Connect with Josh
* Website: https://www.plantdmaterials.com/
* LinkedIn: https://www.linkedin.com/in/dorfmanjosh/
* X: https://x.com/Josh_Dorfman
* Other: https://getsuper.cool/
Connect with Vit
* Website: https://vitlyoshin.com/contact/
* LinkedIn: https://www.linkedin.com/in/vit-lyoshin/
* X: https://x.com/vitlyoshin
* Buy things on Amazon that Vit recommends: https://www.amazon.com/shop/anhourofinnovationwithvitlyoshin
Podcast Website
* https://www.anhourofinnovation.com/
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
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