In this episode of An Hour of Innovation podcast, host Vit Lyoshin sits down with Nick Cawthon, a seasoned UX designer, researcher, and educator, to explore the evolving role of user experience in the age of AI. Nick shares insights on how UX has transformed from the early days of the internet to today’s standardized design systems, and why research remains at the heart of building products people love. We discuss the British Design Council’s Double Diamond framework, balancing qualitative and quantitative data, and how AI tools are reshaping research, prototyping, and usability testing. Nick also warns about the risks of replacing human connection in research with automated tools and why maintaining a human-centered approach is more important than ever. The conversation is filled with practical examples, including a memorable story about a taqueria that manages to juggle orders from eight different delivery apps.
Nick Cawthon is the founder of Gage, a user experience consultancy, and a faculty member at the California College of the Arts, where he teaches UX and data visualization. With over two decades of experience, Nick has worked across startups and Fortune 500 companies, helping teams bridge the gap between design and development. He is known for his deep expertise in research operations, design systems, and the integration of emerging technologies into UX workflows. Passionate about both the craft and the strategy of design, Nick brings a rare mix of practical know-how and visionary thinking to the conversation.
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Takeaways
* How the iPhone and standardized design systems shifted UX from aesthetics to experience-first thinking.
* Why the Double Diamond Framework is still one of the best ways to ensure you build the right thing before building it right.
* Nick shares a vivid story of a taqueria struggling to manage orders from eight delivery platforms.
* How blending numbers with human stories creates deeper, more persuasive insights.
* How AI speeds up surveys, persona creation, and testing, but risks losing authentic human insights.
* Why algorithms can’t replace empathy and genuine human connection.
* The importance of moving beyond Figma handoffs to integrated design-to-code workflows.
* Why modern UX designers must understand developer workflows and component libraries.
* Why safeguarding data and respecting consent are essential in AI-powered design.
* Why designers should preserve proven design patterns instead of reinventing the wheel.
* Why moving too fast with AI-driven features can frustrate users and erode loyalty.
Timestamps
00:00 Introduction
03:12 The Evolution of User Experience
06:31 Research Methodologies in UX
09:42 Starting Research: The Double Diamond Approach
12:14 The Importance of User Observation
14:30 Balancing Qualitative and Quantitative Data
18:03 AI's Impact on User Experience
19:56 The Shift from Voice to Chat Interfaces
24:00 AI and Emotional Companionship
25:13 AI's Impact on UX Research
28:52 The Future of UX Research
31:18 Skills for Emerging Designers
35:54 The Role of AI in Design
37:57 Ethics of AI and Personal Data
39:59 Innovative Tools and Methods
41:35 Designing for User Satisfaction
Connect with Nick
* Website: https://gauge.io/
* LinkedIn: https://www.linkedin.com/in/nickcawthon-ux-digital-agency-product-design-leadership/
* X: https://x.com/ncawthon
* Other: http://nickcawthon.com/
Connect with Vit
* Website: https://vitlyoshin.com/contact/
* LinkedIn: https://www.linkedin.com/in/vit-lyoshin/
* X: https://x.com/vitlyoshin
Vit’s Projects
* Podcast: https://www.anhourofinnovation.com/
* AI Assistant to build apps: https://appforgelab.com/
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