Crisis to Clarity: Essential Lessons for Superintendents from Communications Expert Veronica Sopher

This week, we had an incredibly conversation with Veronica Sopher, an award-winning media-trained public information officer and founder of Veronica Sopher K12 Communications Consulting. With 25+ years of experience counseling school leaders, Veronica shared invaluable wisdom on navigating the complexities of educational leadership. 🏫💡

 

We delved into how superintendents can build trust and shape compelling narratives, especially during high-stakes moments and crises. Veronica's approach starts with a fundamental question: What problem are we trying to solve?

 

We explored the powerful role of emotion, particularly fear, in community interactions. Veronica shed light on how deep-seated fears often drive public conversations, even when they manifest as anger.

 

This episode is a must-listen for anyone in educational leadership looking to enhance their communication strategies, manage crises with clarity, and embrace their journey of growth. Veronica's advice on separating emotion from the issue and prioritizing clarity over mere transparency is truly transformative.

Follow Guest Veronica Sopher on:
LinkedIn: https://www.linkedin.com/in/veronicavsopher/

Follow Host Peter Stiepleman on:
LinkedIn: https://www.linkedin.com/in/peter-stiepleman-76004819a/
Website: https://imperfectleader.com/

Instagram: https://www.instagram.com/animperfectleader/
Tiktok: https://www.tiktok.com/@animperfectleader 

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