Faith and Business: A Journey with Norm Trainor, The Covenant Group

In this episode of the Anchoring Hope Podcast, David Mansilla interviews Norm Trainor, founder and CEO of The Covenant Group. Norm, a man of deep faith and a seasoned business coach, shares his journey of helping entrepreneurs design thriving businesses built on strategy, integrity, and faith. With decades of experience, Norm reveals the cornerstones of successful entrepreneurship and the importance of aligning your work with your beliefs.

Here’s more about Norm Trainor:

“It’s the right time to have the grit and drive of an entrepreneur. The insurance and financial industries are changing faster than ever. But here’s a hard truth: business is always changing. Successful people never get comfortable with the status quo.

Helping people thrive is at the core of everything we do at The Covenant Group (TCG). We've coached more than 35,000 advisors and agents––helping them build sustainable, nimble businesses that can adapt to major market shifts and disruption. We've also turned our coaching model into high-impact programs, from Business Builder Academy™ to our Coach on the Go™ business platform.

Entrepreneurs who work with us typically see revenue increases of 50 percent to 200 percent within the first two years. To help them achieve and sustain that kind of rapid growth, I'm focused every day on:

• strategy and best practices: helping leaders make their work distinguishable, repeatable and transferrable

• redefining performance: the narrower the focus, the bigger the opportunity

• sharing: I’m an entrepreneur myself—so I enjoy speaking internationally and giving back to the industry

Given that my vocation is my avocation, away from work I find myself still focused on learning and leading. I love to read books on economic, social and technological changes––and write books on high-performing entrepreneurs. My latest book, The Business Builder, covers how to build an elite advisory firm. When I really need to recharge offline, I like nothing more than getting active outdoors. A good workout is re-energizing and clears the mind.

Specialties include: strategic leadership | high-performing teams | business strategy/marketing, sales & client service”