The Solopreneur Journey to Award-Winning Success (w/ Heather Odendaal, Founder & CEO - WNORTH)

**Use code AndSoSheLeftPod to get $150 off your WNORTH Conference Pass!**

In 2015, Heather Odendaal founded the WNORTH conference.

The aim of WNORTH is simple: create more pathways for women to become business leaders through networking and collaboration. For the first 8 years, Heather worked as a solopreneur. Today, she's built a small but mighty team and together, they have grown WNORTH to seven chapter cities and launched a membership program with 1300 leaders from companies like Google, Lululemon, Aritzia, and Cisco. The conference has also won a half-dozen awards and been held at swanky venues like the Four Seasons. 

In this episode, Heather talks about how to effectively motivate your team, build time off into your packed schedule, and adapt to unforeseen challenges through constant reflection and course correction.

Heather talks about:

• How to take time off strategically
• Doing everything herself for 8 years
• The importance of paying it forward
• Taking time to step away and recharge
• Recognizing her customers' biggest needs
• Enduring the pandemic as an events-based business

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Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.
Music by © Correspondence and © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP). 

Songs used in this episode include: 

• Chris Zabriskie - "Air Hockey Saloon," "CGI Snake," "Everyone Will Notice, No One Will Say Anything," "What True Self? Feels Bogus, Let's Watch Jason X,"  "Another Version of You," "The Theatrical Poster for Poltergeist III."
• Correspondence - "On Again (version)," "The North Sea (version)," "Chime Hour (edit)," "Up + Up (reprise/arise)."

Used under the Creative Commons 4.0 International License