21: Should You Consider a Product Brand? The Business Shift Every Influencer Should Know About

In today’s episode, we’re diving deep into the evolution from personal brands to product-based businesses. Using examples like Kim Kardashian’s Skims and Rihanna’s Fenty Beauty, we’ll explore the immense opportunities these brands provide—including financial stability, investor appeal, and lasting equity. Learn how to turn your established audience into a loyal customer base, overcome the hurdles of logistics and inventory, and decide whether you’re building a legacy or testing the waters. We’ll also break down why quality matters and how to avoid the pitfalls many celebrities face with their rushed product launches. If you’ve ever thought about turning your influence into a product brand, this episode is your guide to navigating the risks and reaping the rewards. KEY POINTS - Examples of successful product brands by influencers - The evolution from personal brands to product brands  - Some key benefits of product-based businesses - On creating a legacy and attracting investors in product brands - Challenges of transitioning from brand deals to product ownership - Strategize by prioritizing market research and understanding the audience's needs - Potential risks to consider such as a saturated market and lack of guaranteed success QUOTES  "Product-based businesses create equity, potentially executive exit offers, creating more financial stability than traditional revenue." – Jasmene Bowdry  "Create something that is filling a need. There's something on here about building to sell and the product brand must have a little customer base, a clear, black identity, and strong financial to a field of buyer." – Jasmene Bowdry  RESOURCES Checklist Before the Pitch – Position your brand for mass retail success with my free checklist tailored for product-based business owners: Get it here. Jasmene Bowdry  IG | @jasmenebowdry AND This is produced by EPYC Media Network