25: (Best Of) Black-Owned & On the Shelf: What It Really Takes to Get Your Brand into Retail

Welcome back!  In this BEST-OF episode, Jasmene Bowdry pulls back the curtain on what it actually takes to build a successful product-based brand—beyond the pretty packaging and viral moments. Whether you're an influencer thinking about launching a line or a small business owner eyeing retail shelves, this episode breaks down the game with both clarity and care. Jasmene dives into the realities of product development, retail readiness, and what it means to create something that solves a real problem—not just fills space on a shelf. They talk about the importance of building with intention, knowing your margins, and understanding what buyers actually care about. From the success of brands like Skims and Fenty to the not-so-glamorous behind-the-scenes decisions that go into growing a product business, this episode is packed with wisdom for anyone who’s ready to stop chasing hype and start creating sustainable success. If you're looking for validation-free, no-fluff business advice from someone who’s been in the room and done the work, this one’s for you. KEY POINTS:  17: The Hidden Reason Black-Owned Brands Struggle to Scale in Retail 21: Should You Consider a Product Brand? The Business Shift Every Influencer Should Know About RESOURCES Shop My Looks – Love my style? Shop all my looks and similar pieces directly in my LTK store: Shop here. Wardrobe Essentials Checklist – Upgrade your wardrobe effortlessly with my free checklist of must-have essentials: Download it here. Jasmene Bowdry  IG | @jasmenebowdry AND This is produced by EPYC Media Network