DNA and Traits of Great Marketing

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October 5, 2022 • 62 mins

Questlove discovered who his ancestors were upon arrival to the “New World” of these United States of America. As he releases his findings during the marketing campaign for his new documentary, DJ Kayode Olumoroti shares a few marketing gems for entrepreneurs in music with The Black Royal and Taiasha, including marketing campaigns of the Boston Celtics, Kanye West with his “White Lives Matter” t-shirt.

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