In this episode of "Animals and Aquatics in OT," host Gina explores effective marketing strategies for unique private practices incorporating hippotherapy or aquatics. Reflecting on recent conferences attended and the significance of marketing, Gina discusses the concept of brand storytelling, emphasizing values and mission over traditional branding elements. She shares insights into failed marketing strategies like flyers and doctor referrals and highlights pitfalls to avoid, including focusing solely on animals or aquatics and inconsistent marketing efforts. Gina reveals the practice's number one successful strategy. Additional successful strategies like networking with other therapists and tracking client sources are discussed. Listeners are encouraged to rate and review the podcast to support future episodes.
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