Note: This review is also available on YouTube.
How many wellness brofluencer podcasters does it take to screw in a lightbulb? Three: one to film it, one to sell the “ancestral light protocol,” and one to warn bulbs are “seed oils for your eyes.”
In this longer solo episode I dig into Scott Galloway’s Notes on Being a Man (Simon & Schuster, published Nov 5). Galloway is everywhere—NYU Stern prof, serial entrepreneur, and podcast mainstay—and his new book will land loudly with U.S. liberals searching for ways to “win back men” from Trumpism. I read the book closely—praise where it’s due, pushback where it matters—and make the case that while Galloway offers genuine, sometimes moving reflections on love, fatherhood, and responsibility, his framework ultimately shores up the liberal-capitalist status quo that keeps feeding the conditions in which authoritarianism grows.
Across the hour, I map Galloway’s 44 “notes” into five big buckets—reframing masculinity, capitalist pep talk, productivity metaphors, pro-family traditionalism, and the kinder-gentler counterweight to manosphere alpha tropes—and test how each plays in the current political economy.
I highlight where the book’s affective power (memoir + confessional humility) outpaces its thin endnotes and limited policy imagination; where “protect, provide, procreate” functions as a sticky brand more than a credible gender theory; and where straw-man takes (on “toxic masculinity,” college, participation trophies) obscure structural realities.
I also dig into the contradictions: the book’s bootstrap sermons versus its tender late-chapter wisdom on loyalty and unconditional love; the patriotic gloss versus the missing history; and how a spirituality of private consolation can soothe readers without moving them toward material change. If you’re a parent, teacher, organizer—or just a listener trying to make sense of “men’s crisis” content without getting pulled rightward—this breakdown offers context, citations to chase, and a rubric for reading similar books with both empathy and rigor.
Find me on YouTube and TikTok as @antfascistdad. Part 2's and extras on Patreon.
Brief: Galloway and the Mooch: The Lost Boys of Capitalism (Pt 1)
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