În antrenamentul de astăzi, ne vom concentra asupra identității companiei. Așa cum o imagine face cât 1.000 de cuvinte, logoul unei companii reprezintă dintr-o privire estența acesteia.
Un logo este stindardul brandului în meciul împotriva competiției și în lupta pentru inimile spectatorilor din tribune. Faptul că o companie își actualizează sau schimbă logoul, este un semn că îi pasă de imaginea din piață pe care o are, este atentă la comunicare și dorește să-și crească impactul acțiunilor de marketing.
Ascultă acum antrenamentul și află dacă este timpul pentru un logo refresh.
Mult spor și energie!
Călin
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