Ultimately, the most important part of a game is its players. Keeping players engaged is about more than simply delivering a regular stream of new features and fresh challenges. Actively involving players in the evolution of the game can be an equally powerful way to keep them engaged. This episode's guest is Ben Clarke, is Senior Marketing Director at Jagex. Ben shares insights into some of the unique approaches to feature testing and player engagement Jagex have taken in their game RuneScape.
Note: Due to COVID-19, the timing of some of these episodes has changed.
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