Apptivate: App Marketing Explained

Questions Piotr addresses in this episode:

• What is FORMEL SKIN, and how does it solve dermatology’s bottleneck in Germany?
• How did Piotr’s career in analytics develop across multiple verticals?
• Why is ‘perfect data’ a myth in mobile marketing?
• How do you responsibly track and aggregate users before registration?
  What’s the difference between front-end and back-end behavioral data?
• How do device/user mismatches and changes create anal...

Questions Seema answered in this episode

• What is Sensor Tower, and how does it analyze the digital retail economy?
• What tactics actually drive engagement and conversion for e-commerce apps?
• How are loyalty programs, membership fees, and incentives engineered to retain users?
• Why is ‘engagement’ more critical than mere app downloads?
• What happens when acquisition ad spend dries up (Temu, Shein) and retention isn’t there?
• How do free s...

Questions Moshe answered in this episode

• What is Scrambly, and how does it fit into the rewarded UA landscape?
• Why is rewarded user acquisition resurgent in gaming, finance and surveys?
• What distinguishes high-intent, high-quality traffic from traffic that’s likely to churn?
• How does Scrambly fight ad fraud and guarantee legitimate acquisition
• What’s the business impact of knowing your customers, and how does it transform retention ...

Udhara de Silva, who leads loyalty marketing for Singapore Airlines in Australia, walks through the launch and rapid growth of Kris+, the digital rewards app that enables members to earn and spend miles in restaurants and retail stores – a first for any airline rewards app outside of Singapore. The discussion tracks why Australia was chosen as the testbed, the challenges of localizing a QR-based payment app in a card-centric market...

Andre Kempe is the CEO of Admiral Media, a performance marketing agency based in Europe. He returns to Apptivate to discuss the role of AI in creative development for mobile app marketing campaigns. Find out what types of apps can leverage AI in their ads, where the human touch still outperforms the machine, and where AI makes the biggest impact from a mobile marketing standpoint.

Questions Andre answered in this episode:

Daniel Lupu is the Senior Marketing Manager at Skyscanner, a search engine for deals on flights, hotels, and car rentals serving 110 million users monthly. In this episode, Daniel shares lessons and results from the tests he’s run. He discusses his team's approach to navigating SKAN, the creative strategies they’ve implemented, and his observations of the relationship between paid and organic search ads on Apple.  

Questions Dan...

In this episode, we chat with Luca Stefanutti, the Director of Growth at adidas Running, the fitness app formerly known as Runtastic. They touch on the app’s role within the larger brand, key performance metrics, implementing new insights within large teams, and Luca’s point of view on some of today’s hottest app marketing topics, like AI, creatives, and the relationship between incremental and organic traffic.

Questions Luca an...

In this episode of our Apptivate podcast, we chat with Liam Branaghan, the Performance Marketing and Strategy Lead for Uber. Liam’s teams focus on driving growth for Uber Eats across EMEA, while supporting overall brand and business goals. In this episode, you’ll learn about the evolution of Uber’s regional marketing teams and how they merged into a single global team. You’ll also hear about their work to refine their localization ...

There are a lot of data sensitivities when it comes to marketing in the healthcare and wellness space. This week on Apptivate, we speak with Kevin Bell, the Performance Marketing Lead at Mochi Health, about navigating Facebook’s recent changes to events for advertisers in these industries. Kevin gives you the background on the platform’s changes, and how his team adapted their marketing strategy to meet Facebook’s new criteria unde...

In this episode of Remerge’s Apptivate podcast, we chat with Yoni Nijober, the Director of Partnerships at exmox, a platform that helps mobile gaming companies scale their user base through engagement-driven, rewarded user acquisition. You’ll learn why rewarded UA used to have a bad reputation, how it’s evolved, the benefits of working with a rewarded UA network for certain mobile games, how to pick your rewarded UA partner, and mu...

Joshua Javaheri is the CEO and founder of Lucky Day, the mobile entertainment company behind games like Bingo Stars, Solitaire Royale, and Blackjack Royale. In this episode, Joshua shares his story and the strategies behind Lucky Day’s success – from concept, creation, and the development of their flagship titles, to the hard lessons he’s learned along the way.

Questions Joshua answered in this episode:

• What inspired you...

Aaron Diaz is the Manager of Mobile User Acquisition at 2K, the American video game publisher behind NBA 2K, Borderlands 2, and other popular role-playing, sports, and strategy games. In this episode, Taylor quizzes Aaron on his keys to UA success across the big titles he’s worked on over his career, including how he reached 10,000 users in less than 24 hours for the soft launch of a new game.

Questions Aaron answered in this ep...

As the founder and CEO of Yodel Mobile, an international app marketing agency based in London, Mick Rigby brings over 20 years of experience in the industry. In this episode, Mick shares his insights on the evolution of mobile marketing and his approach to today’s greatest industry hurdles, from creative development and AI, to testing channels and diversifying your marketing mix. Mick also highlights the key challenges in retaining...

Remerge presents Apptivate Live – a podcast filmed on stage at the recent App Promotion Summit in Berlin. This episode features Pan Katsukis, the CEO & co-founder of Remerge, and guest, Oğuz Ayar, who leads growth and user acquisition for Voodoo, a Paris-based developer of world-renowned apps and mobile games. In the chat, they cover how to set up and optimize your mobile ads for both UA and retargeting campaigns.

Questions Oğuz...

In this special 200th edition of our Apptivate Podcast, co-host Patrick Eichmann interviews three of Remerge’s regional directors in an insightful discussion about app advertising trends across EMEA, Japan & Korea, and INSEA. You’ll learn about the regional differences and advertising trends across various app verticals. You’ll also get regional insights on retargeting and mobile privacy from all corners of the world. This episode ...

Questions John answered in this episode:

• If you were a marketing manager focused on creatives at an e-commerce brand, how would you get started using AI to produce ads?
• How do you think creative teams are evolving now that AI is here?
• Will there still be a need to work with humans in a world where AI can create ads on demand, and in what role?
• How is AI democratizing access to high-quality content for small and mid-sized b...

Questions Drew answered in this episode:

• How do you go about data analysis and storytelling?
• Are there data points or topics you like to dig into that are often overlooked?
• Sometimes the results of internal models don’t match. What do you do when there are inconsistencies?
• What advice would you give to new managers?

Timestamp:

• 1:30 Drew’s background
• 4:57 What is Varo Bank?
• 7:00 Pivot tables for storytelling
• 8:...

Questions Josh answered in this episode:

• How big is the mergers & acquisitions marketplace for mobile apps?
• What advice do you have for app developers at an inflection point with their business where they’re not meeting their goals?
• What categories are BlueThrone’s strengths?
• What can app developers do to increase their odds of being discovered by an acquisition company?
• How do you evaluate an app to determine if you want t...

Questions Toby answered in this episode:

• Can you tell me about a significant but small win from your early days as a launcher?
• When did the advertising component of DoorDash’s business begin?
• What role did you play in DoorDash’s transition to including non-restaurant categories in your platform? And how does the advertising strategy differ?
• Can you tell us about a key challenge you faced? Or which milestones you’re most pr...