Apptivate: App Marketing Explained

There are a lot of data sensitivities when it comes to marketing in the healthcare and wellness space. This week on Apptivate, we speak with Kevin Bell, the Performance Marketing Lead at Mochi Health, about navigating Facebook’s recent changes to events for advertisers in these industries. Kevin gives you the background on the platform’s changes, and how his team adapted their marketing strategy to meet Facebook’s new criteria unde...

In this episode of Remerge’s Apptivate podcast, we chat with Yoni Nijober, the Director of Partnerships at exmox, a platform that helps mobile gaming companies scale their user base through engagement-driven, rewarded user acquisition. You’ll learn why rewarded UA used to have a bad reputation, how it’s evolved, the benefits of working with a rewarded UA network for certain mobile games, how to pick your rewarded UA partner, and mu...

Joshua Javaheri is the CEO and founder of Lucky Day, the mobile entertainment company behind games like Bingo Stars, Solitaire Royale, and Blackjack Royale. In this episode, Joshua shares his story and the strategies behind Lucky Day’s success – from concept, creation, and the development of their flagship titles, to the hard lessons he’s learned along the way.

Questions Joshua answered in this episode:

• What inspired you...

Aaron Diaz is the Manager of Mobile User Acquisition at 2K, the American video game publisher behind NBA 2K, Borderlands 2, and other popular role-playing, sports, and strategy games. In this episode, Taylor quizzes Aaron on his keys to UA success across the big titles he’s worked on over his career, including how he reached 10,000 users in less than 24 hours for the soft launch of a new game.

Questions Aaron answered in this ep...

As the founder and CEO of Yodel Mobile, an international app marketing agency based in London, Mick Rigby brings over 20 years of experience in the industry. In this episode, Mick shares his insights on the evolution of mobile marketing and his approach to today’s greatest industry hurdles, from creative development and AI, to testing channels and diversifying your marketing mix. Mick also highlights the key challenges in retaining...

Remerge presents Apptivate Live – a podcast filmed on stage at the recent App Promotion Summit in Berlin. This episode features Pan Katsukis, the CEO & co-founder of Remerge, and guest, Oğuz Ayar, who leads growth and user acquisition for Voodoo, a Paris-based developer of world-renowned apps and mobile games. In the chat, they cover how to set up and optimize your mobile ads for both UA and retargeting campaigns.

Questions Oğuz...

In this special 200th edition of our Apptivate Podcast, co-host Patrick Eichmann interviews three of Remerge’s regional directors in an insightful discussion about app advertising trends across EMEA, Japan & Korea, and INSEA. You’ll learn about the regional differences and advertising trends across various app verticals. You’ll also get regional insights on retargeting and mobile privacy from all corners of the world. This episode ...

Questions John answered in this episode:

• If you were a marketing manager focused on creatives at an e-commerce brand, how would you get started using AI to produce ads?
• How do you think creative teams are evolving now that AI is here?
• Will there still be a need to work with humans in a world where AI can create ads on demand, and in what role?
• How is AI democratizing access to high-quality content for small and mid-sized b...

Questions Drew answered in this episode:

• How do you go about data analysis and storytelling?
• Are there data points or topics you like to dig into that are often overlooked?
• Sometimes the results of internal models don’t match. What do you do when there are inconsistencies?
• What advice would you give to new managers?

Timestamp:

• 1:30 Drew’s background
• 4:57 What is Varo Bank?
• 7:00 Pivot tables for storytelling
• 8:...

Questions Josh answered in this episode:

• How big is the mergers & acquisitions marketplace for mobile apps?
• What advice do you have for app developers at an inflection point with their business where they’re not meeting their goals?
• What categories are BlueThrone’s strengths?
• What can app developers do to increase their odds of being discovered by an acquisition company?
• How do you evaluate an app to determine if you want t...

Questions Toby answered in this episode:

• Can you tell me about a significant but small win from your early days as a launcher?
• When did the advertising component of DoorDash’s business begin?
• What role did you play in DoorDash’s transition to including non-restaurant categories in your platform? And how does the advertising strategy differ?
• Can you tell us about a key challenge you faced? Or which milestones you’re most pr...

With so many factors to consider when bringing an app product to market, where should growth marketers focus their time and attention to maximize return on investment? To answer this question, Remerge host Taylor Lobdell interviews Kevin Kawai, a seasoned growth marketer with over ten years of experience. In this episode, Kevin shares key growth marketing tips on no-cost growth tactics, waitlist campaigns, lifecycle and paid user a...

In this live edition of the Apptivate podcast, Remerge CEO and co-founder, Pan Katsukis, interviews the Vice President of DoorDash Ads, Toby Espinosa, about the company’s advertising journey – live on stage at the App Growth Summit in San Francisco. DoorDash is now one of the largest marketplaces in the world for delivering food, goods, and more, generating over 80 billion in Gross Merchandise Value (GMV). Hear about their humble b...

How do you know you’re on the best path to growing your app? Michelle Murcia, the Head of Growth at Storybeat (a comprehensive image-editing app for social content), unpacks this question for mobile marketers. Michelle discusses the stages, frameworks, and methodologies that she considers essential for driving growth and revenue on mobile.

Questions Michelle answered in this episode:

• Can you tell us about your role as He...

Could streaming be the next big channel for mobile marketers? Peter Hamilton, Head of Ad Innovation at Roku believes it will be. In this episode, he chats with Taylor about how action ads work on Roku – where viewers can place orders or download an app directly from their TVs. He also discusses their newest product for advertisers called ‘Roku Ads Manager’. Targeting and measurement with CTV just got a whole lot better. Tune in to ...

When Alex Song had to fold a business due to the signal loss from the post-iOS 14 changes in digital marketing post-iOS 14, he set out to solve this problem. In this episode, Taylor interviews Alex about that solution – an AI-powered data intelligence platform called Proxima. You’ll learn how the platform leverages anonymized first-party data to help digital brands access new customers, lower their acquisition costs, and increase t...

Getting mobile games in front of new users on Google, Meta, and other large advertising networks has become increasingly challenging, with more competition than ever before and the high-cost impact of seasonality. In this episode, Sylvain Etard, the Senior Gaming Growth Manager for Tilting Point (the leader in free-to-play games), shares how he manages this challenge by working with alternative vendors and channels, such as Demand-...

Richard Eiseman is the Marketing Tech Operations Specialist at DraftKings, one of the world’s biggest fantasy sports betting companies. Richard focuses on ad tech operations including, tracking, attribution, and driving DraftKings’s privacy attribution strategy. In this episode, Richard shares his perspective on the current landscape of ad attribution. He touches on Apple’s AdAttributionKit, learnings from early tests of SKAN 4, th...

Questions Roy answered in this episode:

• What is AppsFlyer and what do you do for them?
• Can you define ATT for our listeners?
• How can mobile marketers increase user opt-in rates?
• Why do you think opt-in rates are increasing?
• What have you seen on the ad spend side since these shifts?
• Can you talk about Remerge and AppsFlyer’s test of the Protected Audience API (formerly known as Fledge)?
• How do you see Apple’s new AdAttributio...