The evolution of rewarded UA networks - Yoni Nijboer (exmox)

In this episode of Remerge’s Apptivate podcast, we chat with Yoni Nijober, the Director of Partnerships at exmox, a platform that helps mobile gaming companies scale their user base through engagement-driven, rewarded user acquisition. You’ll learn why rewarded UA used to have a bad reputation, how it’s evolved, the benefits of working with a rewarded UA network for certain mobile games, how to pick your rewarded UA partner, and much more.

Questions Yoni answered in this episode:

• Can you give us the quick exmox pitch and tell us about what you do there?
• What does your day-to-day look like?
• What makes exmox different from other rewarded platforms?
• Why did rewarded UA have a bad rep five years ago and what’s changed now?
• Are there certain kinds of games that see better results with rewarded UA?
• What are common mistakes to avoid when getting started with rewarded UA?
• Do marketers give you a ROAS target, or are there other data points?
• What should advertisers look for when choosing a rewarded platform to work with?
• How do you think rewarded UA will change in the coming years?
• How do you stay on top of the changes in your industry?
• What’s exmox excited about for the coming year?

Timestamp:

• 0:22 About exmox and Yoni’s role
• 3:19 What sets exmox apart from other rewarded UA providers
• 6:15 Why rewarded UA used to have a bad reputation
• 8:42 What types of games have the best results with rewarded networks
• 9:48 Common mistakes to avoid getting started with rewarded UA
• 12:27 Benefits of working with rewarded networks
• 14:15 What to look for in a rewarded partner
• 18:46 Working with rewarded networks
• 21:56 How to spend a weekend in Hamburg

Quotes:

(4:40-4:50) “We found after years of trying and testing that reward flows work the best when you can really engage your users for a long period of time.”

(8:45-9:03) “Most rewarded networks prefer the games that have a higher IP share, mostly because it means you can leverage those reward flows way better. It’s also a matter of how much money a gaming company can pay per user.”

Mentioned in this episode:

• Yoni Nijboer’s LinkedIn
• exmox