We can all use a little brand therapy. Realigning what we do and why we do it with the people who want and need our services. In this interview, Jaime Schwarz shares the secret sauce to authentic and resonant branding.
- When you heal your business identity, you reconnect with your audience
- Brand therapy is more than a rebrand or a logo refresh. It's a strategic and emotional deep dive into the soul of your business to uncover what’s been holding your brand back and what will move it forward.
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Whether you DIY or work with a brand therapist, the first step is awareness. Start by asking:
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What do I want people to feel when they interact with my brand?
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Am I proud of how my brand shows up in the world?
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What values am I willing to defend at all costs?
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CONTACT JAIME:
LinkedIn: https://www.linkedin.com/in/jaimeschwarz/
Website: https://brandtherapy.coach/
Check out my new Perfectionist Trap guide to learn more: https://architectingpodcast.com/index.php/perfectionismtrap/
Give Architecting a Google review- be sure to name the episode! https://g.page/r/CVYGVmEtsUjdEAI/review
Stay Inspired,
Angela
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Into/outro music Alive by Richard Wasson Copyright 2019
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