Introducing Around The Horn 2.0, with Guest Brendan Breen

Welcome to the inaugural episode of Around the Horn 2.0! This new podcast builds upon the success of Around the Horn in Wholesale Distribution, offering deeper, more expansive discussions on critical issues affecting the distribution and manufacturing industries. Unlike its predecessor, which focuses on weekly industry news, Around the Horn 2.0 provides a platform for extended, insightful conversations with leading voices in the space.

To kick things off, hosts Kevin Brown and Tom Burton welcome Brendan Breen, President of the Industrial Supply Association (ISA). Brendan was among the first guests on the original Around the Horn podcast, making him the perfect choice to help launch this next evolution of the show.

In this episode, Brendan shares his journey in association leadership, discusses how ISA supports industrial distributors and manufacturers, and explores the trends shaping the future of the industry. The conversation dives deep into digital transformation, workforce challenges, data-sharing across the supply chain, and the upcoming ISA24 Conference in Nashville.

Key Topics & Timestamps:

[00:00 - 07:15] Introduction & The Purpose of Around the Horn 2.0*
Why this new podcast?
Differences from the original Around the Horn show.
Monthly episodes and the flexibility to go live for major industry events.

[07:16 - 15:30] Guest Introduction: Brendan Breen’s Journey in Industrial Distribution
From association management to leading ISA.
The role of ISA in serving manufacturers, distributors, and independent reps.

[15:31 - 25:00] The State of the Industry: Legacy Companies & the Next Generation
ISA’s 120-year history and its evolving mission.
How generational leadership is shaping the future of distribution.

[25:01 - 37:45] People as a Competitive Advantage
Why investing in talent is more critical than ever.
How emerging leaders are reshaping company cultures.

[37:46 - 50:10] Digital Transformation & AI in Distribution
Many large distributors still lack CRM systems—why?
How AI and automation can enhance (not replace) human expertise.
The risks of adopting too many tech tools without a strategy.

[50:11 - 55:30] Collaboration & Data Sharing in the Supply Chain
Overcoming traditional channel conflicts.
How manufacturers and distributors are working together in new ways.

[55:31 - 1:01:00] ISA24 Conference: What to Expect
Key speakers and topics, including economic outlooks and government policy.
Networking opportunities and why this event is a must-attend for industry professionals.
Final thoughts from Brendan, Kevin, and Tom.

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