Bicycle Retail Industry Review for June 2025 Workstand platform data and April 2025 People for Bikes data

Boulder visit

• Doggy happy hour
• Coffee
• Bike ride
• PFB let me work from their office

Upcoming BRAIN article about scheduling software

• Service Appointment Scheduling feature (drop off)
• WorkstandIQ staff scheduling

NBDA State of the Industry webinar reinforces our value

• The recent National Bicycle Dealers Association hosted a webinar with expert guests, with a lot of time spent talking about what successful retail looks like. 
• Turns out our company perfectly matches their recommendations. 
• Speakers were adamant about the need for merchants to have an ecommerce presence.
• You can find the recording on the NBDA YouTube channel.

June Platform Sales Results

• High single digit growth in June, but also continues the downward trend from March/April results of over 25% growth.
• Isolating our “typical dealer”, which removes top performers, June online sales were slightly down. I really want clients to work on getting their website aligned with best practices and engaged with our marketing services like Google Ads. 
• Platform traffic was down significantly in June, but conversion rate, average order value, and revenue per session were up.
• Only a handful of analog bicycle categories showed growth; gravel, full suspension MTB, and BMX. 
• Electric bikes were up in every category
• Helmets and shoes did very well for the month. Helmets are good signals for overall ridership and shoes signal enthusiast riders needing more performance.

April Total IBD Retail Sales Results

• PeopleForBikes released total April sales results showing the total IBD sales (in-store and online reported by Circana) was virtually flat with 2024. 
• The top line sales results were positively impacted by very strong service department sales, +11% for the month. 
• Top bicycle categories continue to be throttle assist electric bikes for transit, leisure, mountain, and cargo. Class 3 electric road bikes are showing solid growth too. 
• Gravel and hardtail mountain bikes showed the best growth in the analog category. 
• BMX bike unit sales were +8% continuing a promising trend largely influenced by younger riders
• Children’s bike unit sales were up slightly overall

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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [e-mail].