Brand and Supplier Services with Matt Lolli - how brands and suppliers support local bike shops digitally

Matt Lolli came to Workstand after a long career working in successful bike shops. Matt works with brands and suppliers who want to use Workstand technology and services to support local bike shops in growing sales and better serve their customers.

Here’s a high-level overview of Brand & Supplier services that we’ll be discussing in detail later in the episode. 

• Why do brands and suppliers choose to engage with us? 
• What is in it for merchants? 

Catalog Enrichment

• Cornerstone of our service - adds products to the Workstand library
• Reduces work for dealers - allows them to devote more time to what they’re good at
• Free for brands & suppliers

Price Integrity

• Updates your pricing (MAP + MSRP) across our ecosystem with a single file upload to correct accidental pricing violations 

Supplier Sync

• Allows dealers to display an expanded inventory assortment they don’t have room to stock, or are sold out of, that is available in a supplier’s warehouse. 

Supplier Fulfillment

• Allows dealers to capture sales transactions online and pass the fulfillment process to their suppliers.
• Suppliers get more sales activity out of their existing network of dealers, and by leveraging their logistical excellence, get products into the hands of customers faster & more efficiently.

Buy Local Now

• Product location integration that connects ready-to-buy consumers on a brand’s consumer-facing website with stocking dealers nearby.
• Retailers need not be a subscribing hosted dealer to be included in the search results (Free BLN Accounts) 

Buy Local Now PRO

• We offer brands a twice daily report that shares dealer’s stocking levels down to the SKU level (QOH).

 Partner Pages

• Workstand can build marketing campaigns using a brand’s assets to promote and amplify product launch, national campaign style sales, evergreen brand pages, and more.

Wrap up

• How can brands and suppliers get involved? Email [e-mail]
• What should individual merchants do if they work with a brand that isn’t working with us yet but should be? Tell the brands to reach out to Matt!

Be sure to email your questions to [e-mail]. We read all emails sent and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [e-mail] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [e-mail].

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Ryan Atkinson, President + Co-Owner
Mark Still, Business Development

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [e-mail].