Holiday 2025 Marketing Playbook - sales success in busy times for you and your bike shop's customers

Julie Walsh, Account Manager and Marketing Strategist from the Workstand Marketing Agency Team, joins the podcast to talk about successful strategies for sales success during the 2025 holiday season. Julie has also published a new blog post with even more details and additional resources to help you grow sales in a challenging and competitive market.

The high-level tips are:
1. Look through the eyes of your customers
If your homepage feels a little out of season, revamp your website for the holidays with a homepage takeover.

2. Make shopping easy
Shoppers prioritize convenience when purchasing online.

Simplify things by bundling content and scheduling it through the end of the year with pre-built content like Cyber Week, Holiday Sale, and Last-Minute Gifts.

3. Win local search campaigns
Corner your local cycling market with Google Ads. Shoppers often look to Google first for desirable products—get your inventory at the top of search results so it’s always top of mind.

4. Stay top of mind on all channels
Staying connected with your customers is key to keeping them engaged through the holidays and into the new year.

Don’t forget the power of traditional mail, too. Sending a physical holiday postcard or flyer to your customer list adds a personal, memorable touch that stands out in a digital-heavy season.

5. "Set and forget” customer communication
When you don’t have time to plan out email campaigns, you can still keep in touch with customers by sending out automated emails after they’ve made a purchase with Workstand IQ Loyalty.

6. Leave it to us
There are plenty of ways you can take the pressure off, we have everything you need to get your site ready for the busy season.

Be sure to email your questions to [e-mail]. We read all emails sent and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [e-mail] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [e-mail].

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Mark Still, Business Development

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [e-mail].