Welcome Around the Workstand!
Summit - we met as a team recently
- Big characters. Great culture.
- Aligned behind our purpose
- Awesome leadership team
Industry talk
- Trek D2C announcement
- Expected evolution
- Seems to be a relatively well thought out program
- Unknown impact
- Playbook - Have a great digital strategy
- More important than ever
- We’ve got you covered on technology and marketing
- June online results
- Platform flat overall
- Driven by Google advertisers and bike sales
- Typical dealer down 8%
- Site visits see continued growth over 2023 but slowing
- Order volume remains down 13%
- Offset by - Average order value up 16% compared to 2023
- As expected strongest click and collect performance
- 41% of orders
- Roughly at 2019 levels
- Down from COVID highs of 60%
- Sign that the typical dealers are getting store traffic from orders
- Platform flat overall
- Collision conference in CO
- AI was everywhere
- Clearly going to be impactful on business
- Zero click search one of first areas of impact
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
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