September ecommerce metrics show consumers shopping but the typical bike shop not seeing the results online.
- Site traffic remains strong at +7%
- Google search volume for “bike shop” comparable to last year
- Total ecommerce sales +7%
- Typical dealer ecommerce sales -11% (leading indicator for industry)
- 1,800 fewer click & collect orders than August = less retail traffic
- Nerd Collective
- Stock to Sales ratio (retail and supplier)
- Discounting
The Pro’s Closet will close in October
Employees and clients impacted by Hurricane Helene - buy DeFeet socks
- 3 employees
How to Thrive this Holiday Season - webinar with NBDA
- Thursday 11 am MTN
- Focus on ways to create more selling opportunities this season
- Marketing is a numbers game - the more you get in front of potential shoppers, the more selling opportunities you’ll have
- Digital marketing + Google
- Efficiency and effectiveness will be a priority
Keep up with website and POS features new releases
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Ryan Atkinson, President + Co-Owner
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.
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