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November 15, 2023 38 mins

Join us this week on ArticulateTHIS! for an in-depth conversation with Vera Cvetkovic.


With over 20 years of experience in the digital enterprise MarTech space, Vera shares her journey from the inception of BizTech Canada to the cutting-edge innovations in marketing. Discover her strategies for acquiring top-tier clients, insights on the Chartered Marketer designation, and her thoughts on the future of online marketing. This episode is packed with valuable takeaways for both budding marketers and seasoned professionals.

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Timestamps:

0:00 - Introduction to Vera Cvetkovic & Episode Overview

1:08 - Background & Professional Journey:

9:00 - Building & Scaling BizTech Canada:

12:04 Acquiring the first major client and early success

15:00 Leveraging reputation and expertise for client acquisition

18:10 - Chartered Marketer (CM) Designation

19:57 Impact of CM on personal branding and its broader benefits

20:45 - Innovation & Future of Marketing: Practical business applications

31:00 - Personal Insights & Fun Questions: Vera's daily routines and habits, and the "Stop Doing List"

35:00 Book and show recommendations

36:00 The Power of Authenticity

37:50 Connecting with Vera

About Vera

Vera Cvetkovic, CM, is a MarTech powerhouse with over two decades of experience in the digital landscape. As the linchpin behind BizTech's establishment and growth in Canada, Vera has cemented her legacy as a transformative leader in the industry. Her Chartered Marketer designation testifies to her unwavering dedication to marketing excellence and innovation. Beyond her remarkable professional journey, Vera is passionate about mentoring, guiding the next generation of marketing mavens. As she moves forward from her impactful stint at Media.Monks, her focus remains on driving innovation and shaping the future of digital marketing.

Connect with Vera on LinkedIn:

https://www.linkedin.com/in/veracvetkovic/

About Digital Articulation Dive into the digital revolution with me, Pat Stagliano, at the forefront of Digital Articulation. My content is crafted to elevate your grasp on emerging technologies and impacts on digital strategy, future opportunities, and guide you towards digital mastery. Benefit from my distinctive insights and pioneering research that not only positions businesses and entrepreneurs at the apex of the digital domain but also intrigues anyone eager to fathom and steer through the dynamic realm of emerging tech. https://www.digitalarticulation.co/ ArticulateThis! is a podcast featuring interviews and discussions with the innovators, leaders, and businesses driving the new digital economy. Host Pat Stagliano uncovers the human side of digital transformation, revealing the individuals and teams responsible for the tools, tactics, and technologies shaping our digital world. Learn about the people behind the technology and transformation.

With a focus on people who are doing important things with technology, the podcast aims to inform, inspire, and empower listeners to embrace the opportunities of the digital age.

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