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October 20, 2025 26 mins

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we delve into the intriguing conflict between artificial intelligence and human curiosity with our distinguished guest, Jon Bassford, a pioneering consultant specializing in enhancing curiosity-driven leadership and corporate culture.

Jon articulates a paradox within AI integration, noting how curiosity initially fuels AI adoption, yet reliance on technology can dampen that same curiosity. He addresses the challenges in customer engagement and decision-making in an era where information is instantly accessible, highlighting AI as a tool for dialogue rather than a substitute for human insight. Jon emphasizes the importance of maintaining authenticity and balancing AI usage to avoid disconnect from customers.

Notable Quotes:

  • "AI is just a tool. You need to know the right questions to ask." - [Jon Bassford]
  • "When AI becomes the barrier between me and the customer, then it's a problem." - [Jonathan Green]
  • "AI can make you smarter, but you still have to be there—mistakes happen constantly." - [Jon Bassford]
  • "We have to see how we're doing it, how can we do it better, let's master that before we add AI." - [Jonathan Green]

Jon underscores the necessity of process mastery before integrating AI, describing it as an accelerant that enhances efficiency without replacing the human element. He advocates for strategic AI implementation to intensify operational effectiveness while avoiding the risks of over-reliance and authenticity loss.

Connect with Jon Bassford:

Jon shares insights on upcoming initiatives, including the launch of curiosity assessments designed to transform leadership and organizational culture.

If you're intrigued by the dynamics of AI and human curiosity, and seek strategies for integrating technology without sacrificing authenticity, this episode is a valuable resource! 

Connect with Jonathan Green

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