When I first saw AJ’s [founder of Creator Match] content about creators landing brand deals on LinkedIn, I knew I had to bring him on the podcast. I already understood that LinkedIn had evolved far beyond a job search platform and is now a place Gen Z loves for connecting, sharing, and following brands. What I did not realize is that creators are now monetizing their presence there with brand deals.
AJ began his entrepreneurial journey representing LinkedIn-focused talent before discovering his true passion for working with brands directly, where he now manages deals. In this episode he explains why LinkedIn is becoming the next big platform for creators, how to grow effectively, and what type of content gains both traction and brand attention.
We also explore the world of influencer marketing, and AJ reveals one powerful tip that can ensure long term success in the creator economy. This conversation is full of valuable insights, so grab a notebook because you're going to want to start implementing everything immediately :)
AJ Eckstein // IG
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