S2 - E56 - Free career assessments (Affordability)

In this episode, we dive into the shifting priorities of Gen Z when it comes to higher education—focusing on value, relevance, and career outcomes. With a strong preference for practical majors and a desire for tangible returns on their investment, today's students are looking for guidance that connects their education to real-world success.

To support this need, we secured funding to offer free career assessments through our Career Center. While a $15 fee may seem minor, we found it to be a significant barrier for many students. By eliminating this cost, we’ve empowered more students to explore career paths, align their academic choices, and gain clarity on their future goals. The results? Reduced major switching, increased motivation, and higher retention rates.

Tune in to learn why investing in career assessments isn’t just about saving students money—it’s about giving them the confidence and direction they need to make the most of their education and future careers.